Instructor: Ms.

Faiza Siddiqui

Strategic Management
Term Project

Instructions:

1. Group Based – As made in class.

2. Submission Date – Sunday, 17/May/2020.
3. Submission – Softcopy (by email to respective CR).
4. Assignment should be written on prescribed format (see next page).
5. Plagiarism of the content must have less than 19% similarity index; as per the HEC
& SZABIST policy.
6. Companies should not be duplicated. To avoid duplication share yours in respective
class group before start writing; otherwise, it will not be accepted.
7. No late submission and excuses will be accepted in any case.
8. Marks distribution is as under:
 Write-up: =07 marks
 Outlook & Formatting: =02 marks
 Plagiarism: =01 marks
 Total: =10 marks

Formatting Instructions:

1. Headings – 16 Font (with bold)

2. Subheadings – 14 Font (with bold)
3. Body – 12 Font
4. Font Face/Style – Cambria Heading
5. Alignment – Justified
6. Line Spacing – 1.5 (with ‘add space after paragraph’)
7. Margins – 01 (all sides)

As per above format, the length of this project should be 15-25 pages.

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 Instructor: Ms. Faiza Siddiqui

Project Description and Requirements

Objective:

The major goal of this activity is to highlight the importance of strategic management
function in the organization. This activity will help students in understanding the
fundamental concepts of strategic management: the role of the general manager, the
levels and components of strategy, competitive analysis, and organizational evolution
and change.

Students will be able to understand the difference a good strategy can make to the
future of the organization and how it helps the company to build a future where
customers, employees, shareholders and societies win. How wrong strategies can lead
the company to bankruptcies.

Students will also learn to apply different analytical tools learned in Strategic
Management class.

Methodology:

Your team will conduct a group consulting project for this course. The project requires
you to analyze a company operating in Pakistan. Two groups cannot pick same
company for the study.

The Project study will cover the following areas of the company.

1. Introduction to the company and its background

2. Precise and brief descriptions of products and services of the company
3. Analysis of Vision and Mission Statement of the company
4. External Factor Evaluation Matrix
5. Competitive Profile Matrix
6. Internal Factor Evaluation Matrix
7. SWOT Matrix

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 Instructor: Ms. Faiza Siddiqui

8. Space Matrix
9. Interpret Space Matrix and suggest Strategy
10. BCG Matrix
11. Balance Score Card
12. Controlling and Implementation Plan
13. Conclusion: You have to recommend strategies for implementation.

Grades will be given on clarity, accuracy and comprehensiveness of analysis. Students

must use all the resources available to study and analyse the company including the
current annual reports of shareholders and information given on the company’s local
and international web site.

All students should note that no extension in deadline would be given. It is strongly
recommended that one member of the group should become project manager and
should allocate the activities among the group members. He or she should coordinate
and motivate the members for successful completion of the project before the deadline.
All group members should contribute in the development of the project. During the
presentations if it is noted that one or two members lack knowledge about the company
it will reflect poorly on all the group members.

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 Instructor: Ms. Faiza Siddiqui

TERM PROJECT
ANALYSIS ON COMPANY STRATEGIC MANAGEMENT

Submission to: Ms. Faiza Siddiqui.

Submission Date: 17th May, 2020.
Submitted by: Group Members Name with Enrollment Number:

1. ________________________________ ; ________________________________

2. ________________________________ ; ________________________________

3. ________________________________ ; ________________________________

4. ________________________________ ; ________________________________

5. ________________________________ ; ________________________________

Department: Management Sciences, SZABIST, Karachi.

Class: MBA (36-E) 2H
Course: Strategic Management
Course Code: BA5104

This page should be attached in your report after your ‘Title

Page’ and before your ‘Table of Contents’.

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