First to respond to the fast changing needs of the Filipino family.

First choice when it comes to food and

dining experience. First mention as the ideal employer and socially responsible company. First to respond
to the changing lifestyle of the Filipino family.
Evaluation of Vision
Y/N Remarks
1 Is it concise?
2 Is it inspirational? y
3 Is it aspirational? y
4 Is it measurable? n
a Quantified Success Indicators y
b Definition of Niche
c Timeline for Execution

To serve the Filipino community by providing great-tasting food and the most relevant customer delight
experience.
Evaluation of Mission
Components Y/N
1 Customer y
2 Products or services y
3 Markets y
4 Technology n
5 Concern for Survival, Growth and Profitability n
6 Philosophy y
7 Self-Concept y
8 Concern for Public Image y
9 Concern for Employees n
10 Nation Building y
Home›About

Ray Kroc started it all when he bought the franchise of a small burger joint owned by brothers Dick and Mac McDonald. He op

McDonald’s continues to serve close to 68 million in over 119 countries every day, making it the number one quick-service res

Today, McDonald’s has grown to have more than 33,000 restaurants all over the world.

It was in 1981 when George T. Yang opened the first-ever McDonald’s restaurant in the Philippines. The historic restaurant sti

1992: McDonald’s goes nationwide

McDonald’s brings its food and convenience closer to every Filipino as it opens its first stores in Visayas and Mindanao. It was

2005: McDonald’s becomes 100% Filipino-owned

In order to achieve its vision of Una Sa Pamilyang Pinoy, McDonald’s Philippines knew it had to become a 100% Filipino-owned
Today, McDonald’s has grown to become one of the country’s leading fast food chains with more than 460 restaurants nation
k and Mac McDonald. He opened his first restaurant in Des Plaines, Illinois and five years later, he bought the exclusive rights of the name,

umber one quick-service restaurant in the world.

s. The historic restaurant still stands on its original location in Morayta, Manila.

sayas and Mindanao. It was in 1992 when McDonald’s restaurants were put-up in the cities of Cebu and Cagayan De Oro.

come a 100% Filipino-owned company. McDonald’s Philippines remains all-Filipino to this day.
than 460 restaurants nationwide. With President and Chief Executive Officer Kenneth S. Yang at the helm, McDonald’s is now a multibillio
exclusive rights of the name, McDonald’s.

an De Oro.
Donald’s is now a multibillion-Peso company that continues to serve Filipinos all over the country.