Analyzing the packaging design

Today we’re going to analyze the package of the product. To make this, first of all choose your product
and then find 3-5 competitors with similar product. Then describe 6 parameters.

Product: healthy apple crisps.

1. Graphics: how does the package look like. What it consists of.
2. Image: describe images, used on the package. Are they associated with anything?
3. Colors: describe the color palette.
4. Symbols: describe symbols, used on the package. Why are they used?
5. Design: make a brief description of the design as a whole.
6. Slogans: describe slogans and your opinion on them.

Parameter Package 1 Package 2 Package 3 Package 4 Package 5

Graphics 3/5 3/5 4/5
Image 4/5 4/5 5/5
Colors 1/5 3/5 3/5
Symbols 2/5 4/5 3/5
Design 3/5 4/5 4/5
Slogans 2/5 4/5 2/5
Then create a scoring table. Use a five-point or ten-point scales.

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