Online Final Examination Fall 2020

Student I.D: _______________ Date: 11/Jan/2021

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Course Title: Fundamental of Marketing Course Code: MKT-211

Program: BBA-III \ B.Com-III Teacher Name: Abdullah Khan

Semester: Morning Fall-2020 H Marks: 40

Q1: Place the following in the various types of demand states, justify your placement with
proper reasoning (05)
1. Rose Beauty Parlor
2. Suzuki Mehran
3. Pizza Point
4. PC Monitors
5. Iphone

Q2. Write the market segmentation and target market for the following products of different
categories and also give the reason of your selection: (05)

Restaurants:

Marriot Hotel vs Karachi Foods

Q3. A well reputed Abrar Textile Company has plans to diversify (which has the capability
of manufacturing all types of clothes like kids ware, gents ware, and ladies ware) has hired
you as their head of Marketing so that they can utilize your expertise to gain the maximum
possible share in the market. Which segment would you select as your target and what
marketing mix would be most suitable for the selected segment? (10)

Q4. For the given products identify two micro and two macro environmental factors that
could have the weepiest impact and justify. (05)
a. Food and drinks
b. Woolen suiting
Q5. Place the following brands in Complex buying, Dissonance-reducing buying behavior,
Variety seeking buying behavior, Habitual buying behavior categories with proper rational.
Also explain the type of products in which these categories will fall and also mention the
buyer decision process for each category. (05)

1. Auto Products
2. Textile Products
3. Furniture
4. Public Transport

Q6.Write Short Notes \ or enlist on Following: (10)

1. Societal Marketing Concept

2. Adoption process
3. Entrepreneurial Marketing Concept
4. Laggards

Best of luck