CASE 3 FLUFFY SOFTY

Floppy Softy is a company engaged in the manufacture of dolls, pillows, animals and
superhero stuffed toys. Founded 40 years ago, the company started simply as a hobby of the
owner who was then fond of sewing and making small handcrafted giveaways. From then on,
fluffy Softy expanded to what it is today. The company has so far grown, having withstood the
economic ups and downs that the country experienced in the past.
The vision of Fluffy Softy is to see that its stuffed toys are cuddled in the arms of young
children while feeling comfort and security. Thus, the company continues to manufacture stuffed
toys that are smooth, soft, and safe to touch. As a result, Fluffy Softy’s products are intricately
sewn in mellow and calming colors like blue, pink, white, beige, light green, and others. So far,
the company has successfully created this market niche.
A sole proprietorship, Fluffy Softy has no less than 95 sewers, including designers,
cutters, handcrafters, cleaners, packers, salespeople, and delivery personnel. Except for the
sewers and handcrafters who are paid by piece, the others are weekly or monthly. In addition,
Fluffy Softy sells its stuffed toys through its own