I.

COMPANY PROFILE

A. Introduction

Fluffylicious is a company that was founded this May 2018 by six (6) female
students from the University of the Cordilleras. It was formulated in hopes to create a
product that aims to reach the best customer satisfaction. The founders believe in
making their customers happy by providing them food products that can satisfy their
cravings. Given only with a limited time and limited budget, they were challenged to
create a food product that is unique and timely. This challenge made them come up with
a sweet treat, targetting the students of the University of the Cordilleras.

“Panmallow” is the product created by the Flufflylicious company. This sweet treat is
a variation of smores, pancakes, and dumplings mixed together. Since pancakes are
considered one of the all-time favorite snack of kids and even teens, this unique treat
would surely be a big hit to students. This product is budget-friendly considering that the
customers are mostly students. As students, the founders wanted something affordable
yet tasty and worth it.

The sweet filling inside the pancake dumpling will be neutralized by the pancake, so
the customers won’t have to worry whether the product is too sweet, or just the right
taste. Surely, marshmallows are best when melted. Also it would make the snack more
gooey and creamy. This treat will surely make you feel like a child again. This is not only
fluffy but also delicious, which would satisfy your cravings.

B. Company Name

The company name is Fluffylicious, consisting of the words ‘fluffy’ and ‘delicious’.
The entrepreneurs used the word ‘fluffy’ because one of the main ingredients of the
product is marshmallows which is know to be soft and sweet. The second word
‘delicious’ would be the first word that would come out from the customers as they eat
our products. Fluffylicious was made because, nowadays, most people prefer sweet,

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yummy, and, at the same time, unique. This makes their day more fun and enthusiastic.
They can change their day just by eating this product and be renewed by its sweetness.

C. Company Logo

The products make the company, however, the logo represents it. The logo of
Fluffylicious is inspired by the main hero of the product, including its other good
characteristics. The marshmallow in the logo is cute, mellow, and smiling. This is
because cuteness and mellowness softens the heart of anyone, and a smile can make
anyone happy. Like the product, it softens the heart of anyone who eats it and make
someone smile with its sweetness and fluffiness when a bite of it is tasted. The rainbow
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above does not only mean different colors but represents the openness of the company
to everyone, regardless of their gender (including the LGBT community), age, or social
status. No discrimination, just love and care as represented by the clouds below. Overall,
this logo represents the simplicity, and the love and happiness it can give to someone.

D. Mission and Vision

MISSION

The mission of Fluffylicious company is to bring the best product out of our full extent
to offer the customers a great taste experience. The entrepreneurs intend to bring
satisfaction and happiness to the customers or consumers by ensuring their
contentment of the budget-friendly product.

VISION

The vision of Fluffylicious company is to bring enjoyment and happiness to the

customers in the long future. Also, to get their loyalty through capturing their hearts and
tastes. The entrepreneurs aim to make the product be recognized not only by some but
by everyone no matter who and what they are.

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