BUSINESS

PLAN
JOHN BENEDICT P. GALICTO
ASHLEY NICOLE S. ALEJANDRO
CAZANDRA QUEEN A. LIMPIN
EMILIO PAOLO A. SANTOS
MARK RANCEL D. MENDOZA
RAFE F. ECHAURE
TRISHA MAE C. QUIROZ
 CHAPTER 1
INTRODUCTION

The Company Overview

DelectaBalls is a Dessert Shop founded by young Filipino Future Entrepreneurs

who are devoted to satisfying your desires and cravings. With our delectable and broad

selection of sweets, we are confident that you will return to our shop on a daily basis.

You can clearly tell that our business is truly a chef's kiss since it offers many features

that you will love, such as the free internet connection within the shop, the quiet

environment that you are sure to appreciate, and the large area outside that can be your

hangout place with your friends. If you are seeking sugar-free sweets, you may visit our

shop at Our Lady of Fatima University - Valenzuela Campus, precisely on Fatima Ave in

Valenzuela City We offer a broad variety of delicious sweets that you will definitely enjoy

since, aside from being sugar-free, the design and inventiveness are a chefs' kiss that

you will undoubtedly appreciate.

Here at DelectaBalls, you will undoubtedly become stress-free, and once you

have a single bite of our treat, your crease will surely be at ease.

Vision Statement
Becoming the most diverse and delightful treats across the country.

Mission Statement
DelectaBalls' objective is to provide our clients with a memorable and delightful

dessert experience by providing high-quality, handcrafted delicacies that are as visually

beautiful as they are delicious. We want to be a creative and innovative center,

presenting new and interesting dessert concepts while preserving timeless classics. We

want our product to be an escape from stress for our customers.

Business Core Values

DelectaBalls dessert shop's owner and team are governed by a set of

fundamental beliefs that represent the company's overall image. The core values of the

DelectaBalls dessert shop are Innovation and a constant effort to create new and

fascinating dessert concepts in order to attract more consumers and profit.

P - Professionalism - In any interaction, the owner and personnel uphold high

standards of behavior, ethics, and responsibility.

A - Artistry - The employees and the owner consistently convey the sense that each

dessert is a work of delicious art, meticulously made and presented.

S - Safety - To provide a safe environment that instills confidence and peace of mind,

the company prioritizes the well-being and protection of workers, customers, and

stakeholders.

S - Sustainability - The firm is demonstrating a commitment to sourcing ingredients

responsibly and decreasing environmental impact.

I - Innovation - The firm communicates a constant desire to develop fresh and

intriguing dessert creations.

O - Outstanding - The organization strives for excellence and sets high standards in all

projects.

N - Nostalgia - DelectaBalls dessert boutique offers sensations of warmth and

familiarity by serving sweets that recall good memories.

Aims or Business Objectives

These are the following objectives the business wants to accomplish:
 Ensure that clients are welcomed and supported by providing great

service.

 Improve the experience of the customer by increasing the ambiance, the

quality of service, and the individualized interactions with customers.

 Implement eco-friendly and sustainable packaging on all of the products.

 Expand and upgrade the dessert menu to include a variety of options

catering to different tastes, preferences, and dietary needs.

 Participate in savory festivals, collaborate with influencers, or launch

focused advertising efforts to increase brand exposure.

 Create an effective online ordering system and consider delivery

possibilities to take advantage of the increased demand for convenience.

 CHAPTER 2
DESCRIPTION OF BUSINESS

Name of the Business

"DelectaBalls" combines the terms "delectable" and "balls" in a humorous

manner. The combination of the two phrases provides a creative world play that, due to

its uniqueness, it could draw customers. "Delectable" refers to the wonderful and

excellent taste of the store's sugary treats. By adding this phrase to the business name,

the rich flavor and quality of the items are quickly conveyed. It establishes for clients the

expectation that the items given are not simply regular and ordinary, but delectable and

absolutely mouthwatering treats. "Balls" on the other hand, refers to the spherical form

of graham balls. It's a soft and delicious bite-sized treat made with crushed graham

crackers, condensed milk, and various fillings and toppings including marshmallows,

chocolate, and sprinkles. While the brand's title emphasizes graham balls, DelectaBalls'

menu includes a variety of sweets other than graham balls. Whether you're looking for

cool drinks to complement the sweetness of the delicacies or an alternate delight to

fulfill your sweet craving, the shop has it all.

Business Logo

Figure 2.0 Business Logo

An attractive minimalist yet easy logo is the ideal approach to visually introduce

the DelectaBalls Dessert House. The fonts used are fashioned using a mix of an

antique typeface, GFS Neohellenic, which is practically sans serif, and the Beautifully

Delicious Script, a new font family that blends exquisite extended sans serif fonts and a

signature script. We utilized it to get the minimal yet beautiful handwritten aesthetic we

were striving for in a font style. To achieve the desired color contrast, we utilized neutral

tints similar to skin undertones: from dark to light. The neutrality of the colors represents

that no matter what color it is, its beauty will never cease to astonish, just like our

delicacies are meant to wow you with how wonderful they are. Given that the brand logo

has a simple, beautiful, and minimalist neutral tone, the mood is created to be

appealingly peaceful and inviting to our clients. Although some may argue that the

neutral colors are a little monotonous, we added a tinge of smokey black to make our
business name stand out in an elegant way. To separate ourselves from others, we

embrace the beauty of simplicity and elegance in our brand. We utilized it not only for

decoration, but also to manufacture our delectable treats. Handmade graham balls are

placed on the dessert tier stand in an orderly fashion using a simple method. As shown

in the heart of our design, a dessert tier stand with four flavored graham balls acts as an

emblem for our brand. The graham balls are a basic illustration of our product, which is

called as the DelectaBalls. So, what are you waiting for? Come and experience our new

premium exquisite sweets that will undoubtedly alleviate your wrinkles and have you

coming back for more!

BUSINESS LOCATION

The DelectaBalls dessert shop is located in Our Lady of Fatima University -

Valenzuela Campus, specifically on Fatima Ave in Valenzuela City. This is the preferred

location for our business, which is accessible to OLFU students as well as other visitors.

This business might be an enjoyable destination for students after a hard day at school,

as well as a place to accomplish studies with friends or classmates. Customers may

rest inside with the quiet ambiance and also enjoy the excellent food and drinks that the

business offers at very reasonable prices. They can also use the shop's free internet

connection. Students at Our Lady of Fatima University can notice it immediately

because of its proximity to the campus. The map below might help you find your way

around.
BUSINESS SLOGAN

"Treats that will make your crease at ease"

DelectaBalls' slogan "Treats that will make your crease at ease" expresses how

our delicacies will brighten your mood, make you feel better, and satisfy you. Our

goodies are produced with love and sweetness, which makes it tough to resist or avoid

trying our delectable and delicious delights. We picked the word "treats" because it

implies a sense of pleasure and satisfaction. In addition, the term "crease" usually refers

to a fold or wrinkle and is frequently connected with stress or strain. "Ease" is commonly

used to describe a sense of ease, relaxation, or freedom from struggle. The promise to

"make your crease at ease" is a play on words that promotes feelings of comfort and

relief. Overall, this tagline effectively communicates the concept that whatever these

goodies are, they provide not just happiness but also peace of mind, making them all

the more desirable to potential consumers seeking both pleasure and peace of mind.