a middle class family in Mumbai, India, he started
his career at an early age- selling boo s and fire
MARKET
Established in 1993, Danube Building Materials
has grown from a modest trading firm into one
of the largest building materials companies with a
network of 40 branches worldwide.
Danube offers more than 30,000 products and
value added services. It has been involved with
prestigious projects across UAE, and other GCC
countries; such as Burj Al Arab, Shangri-La Hotel,
Grand Hyatt, Burj Khalifa and Dubai International
Airport among others.
The group recorded an annual turnover of USD
1.4 billion in 2015 and has three main divisions.
l Danube Building Materials FZCO (B2B),
l Danube Home (B2C)
l Danube Properties (Affordable Residential
Projects)
Danube pursue what might be called a 1%/99%
strategy which translates into selling quality
products at affordable prices as well as catering to
af uent audiences
Danube Building Materials FZCO is the market
leader in its category
ACHIEVEMENTS
The Group has garnered more than its fair share
of accolades over the years. Amongst these are:
Danube Group
l Mohammed Bin Rashid Al Maktoum
Business Excellence Award.
l Dubai Quality Award.
l Dubai Customs Award.
l RAK SME Award.
l Dubai Logistics and Supply Chain Award.
l UAE’s Top Twenty Performer.
l ISO 9001:2008 (Quality Management System).
l OHSAS 18001:2007 (Occupational Health and
Safety assessment series).
l ISO 14001:2004 (Environmental Management
System).
Danube is the pioneer in the region for the
lateral growth of its building materials division
wherein coustomers are served through organised
50
crackers. After the death of his father, Mr Sajan
joined his paternal uncle in Kuwait and assisted
him in his family business. It was in 1993 when he
arrived in the UAE and started his own business,
with his wife Sameera being his only source of
inspiration.
In the past decade, Danube Building Materials
FZCO has grown into Danube Group with several
subsidiaries: Danube Home, Danube Properties,
DanubeDirect.com, Cha Cha Chai, Danube Systems,
Danube Fashion (Xti,Tudors), Alucopanel Middle East
LLC.
Danube Group operates 40 branches in nine
countries worldwide including UAE, Oman,
Bahrain, Saudi Arabia, Qatar, Kenya, India and
procurement offices in hina.
PRODUCT
The products and
services are designed/
built to improve
the lifestyle of the
customers. Danube has
set high standards in
service and quality while
providing environment
friendly products and
services
The 1% payment plan,
without any interest,
devised by Danube
Properties has been
a huge success since
2014. In December
2015, Danube launched
retailing. Danube used to provide just for
businesses for almost two decades.
Rizwan Sajan, Founder and Chairman, Danube
roup- In recognition of r Sa an’s leadership
skills and abilities various awards have been
conferred upon him, most notable being:
l Twelfth on Top 100 Indian leaders in the UAE
List by Forbes Middle East in 2015.
l “Businessman of the Year” in 2010.
l isionary of the ear at the first E Awards.
l Recognized as one of the top 25 “Young Asian
Achievers” in the UAE
l Most Admired Retail Professional of the Year
their fifth residential pro ect and the payment
2011. plan with no interest was again the highlight. Today,
most of the developers are following suit and
offering a competitive payment plan to woo the
HISTORY
The Danube Group was founded and established customers.
by Mr Rizwan Sajan in 1993. Over the last 22
years, the group has come a long way, since its RECENT DEVELOPMENTS
humble beginnings of a small trading shop in Deira Danube Properties - After the phenomenal
with two employees to being the region’s leader success of its first four pro ects ream By
in construction, building materials, home interiors anube’ and IT esidence and ’ and
and shop fitting industries with over IT esidence by anube’. anube
employees. Properties launched their 5th residential project-
Rizwan Sajan, 53, the Founder and Chairman of Starz Tower by Danube and has been a complete
Danube Group is a self-made man. Hailing from sell out.
Danube Home - In January 2016, Danube opened
their new agship store on Shei h ayed oad.
Alucopanel Middle East - A subsidiary of Danube
Group, has a production capacity of1.2 million
sq mts per annum and with production due to
start in June 2016 at this new state of the art
production facility output will go over four million
sq mts per annum.

PROMOTION
Danube has always believed in a systematic and
holistic approach to campaigns. So one major
campaign in a year would entail - PR, Print, Events,
Social Media, Broadcast, Phone, Web, et cetera.
Every Danube Properties project has been a
grand success, given the campaign theme - 1%
payment plan, without interest, along with the
red colour branding across platforms - OOH,
Television, Radio, Social Media, Events, Sponsorship,
et cetera. In December 2015, Danube launched
Starz project and it received a similar reception part of changing lifestyle of customers.
when paint the town blue’ campaign ran for whole The logo depicts and ustifies the idea behind
two months. As the campaign drew towards a the tagline -”Build your dreams”
close, the project was 100% sold out. Danube is an advocate of sustainability and
Danube Home runs part sale campaigns every they source green products thereby helping the
quarter across markets and they have been environment replenish itself over a period of time.
received very well by the customers.
Danube’s Vision
l Improve the lifestyle of the customers by
BRAND VALUES providing innovative products and services.
Danube has established itself as an innovative l Be the number one building materials & home
organisation, be it venturing into varied sectors, décor brand globally.
bringing in new products or reaching out to
Danube’s Mission
l Operating 75 stores
globally by 2017.
l Setting high standards
in service, quality, safety
and environment.
l Serving their customers
and community with
quality products at
unmatched prices to
build their dream homes.
l Providing environment
friendly and innovative
building materials
and services to the
construction industry.
Danube’s Values
l Integrity.
l Respect and
recognition of Employees
and Customers.
l Team Work.
customers – directly or indirectly. Hence the brand l Service to Customers and Society.
promise is innovation doesn’t matter the si e l Passion for Excellence in everything they do.
scale, if the intent is there then Danube will adapt
it to serve its customers better. www.aldanube.com THINGS YOU DIDN’T KNOW ABOUT
Danube maintains an astute focus on quality,
design and most importantly affordability has been DANUBE
the hallmark of Danube and its divisions.
Danube Group brands are committed to being
l Danube (as a name) Rizwan Sajan chose
the name Danube, inspired by River Danube,
one of the longest in Europe which ows
through several countries including Germany,
Austria and Romania, undoubtedly a lifeline
for businesses.
l anube was the first privately owned
company to have a Dubai Metro station
named after it.
l Danube owns three cricket teams in the
UAE - Danube Lions (Outdoor), Danube
Tigers (Indoor) and Sagittarius Strikers
(Masters Champions League).
l Danube is the Number One Building
Material Company in the Region.
l anube owns . million sq ft ead ffice
and Logistics facility in JAFZA.
l Over 30,000 products are available under
the Danube Group.