Preliminaryy

A STUDY ON HANDICRAFT EXPORT OF NEPAL
A Project Work Report
Submitted By
THE IMPACT OF ADVERTISEMENT ON CONSUMER

BRAND PREFERENCE FOR SHAMPOO
Submitted By
Ashish Neupane
Exam Symbol Number:
T.U Registration No:
SK College/H.S.S
Group: Marketing
A Project Report Submitted to
The faculty of Management
Tribhuvan University
Kathmandu
Ashish Neupane
T.U. Reg. No: 7-2-1186-2-2016
Symbol No.: 709250171
Saraswoti Kunj College, Kathmandu

Submitted By
Ashish Neupane
Exam Symbol Number:
SK College/H.S.S
Group: Marketing
Kathmandu
Submitted To:
The Faculty of Management

Kathmandu

Submitted By
Ashish Neupane
Exam Symbol Number:
SK College/H.S.S
Group: Marketing
Kathmandu
In partial fulfillment of the requirements for the Degree of
BACHELOR OF BUSINESS STUDIES (BBS)
Ratopool, Kathmandu, Nepal
January 2021

Submitted By
Ashish Neupane
Exam Symbol Number:
SK College/H.S.S
Group: Marketing
Kathmandu
DECLARATION

Submitted By
Ashish Neupane
Exam Symbol Number:
SK College/H.S.S
Group: Marketing
Kathmandu
I hereby declare that the project work entitled "A STUDY ON HANDICRAFT EXPORT OF
NEPAL" submitted to the Faculty of Management, Tribhuvan University, Kathmandu is an
original piece of work under the supervision of Narayan Jung Ale, SARASWOTI KUNJ
COLLEGE, KATMNANDU, NEPAL and is submitted in my partial fulfillment of the
requirements for the award degree of Bachelor of Business Studies (BBS). This project work

Submitted By
Ashish Neupane
Exam Symbol Number:
SK College/H.S.S
Group: Marketing
Kathmandu
report has not been submitted to any other university or institution for the award of any degree or
diploma.

Submitted By
Ashish Neupane
Exam Symbol Number:
SK College/H.S.S
Group: Marketing
Kathmandu
Signature:
Ashish Neupane
Date: January 2021

Submitted By
Ashish Neupane
Exam Symbol Number:
SK College/H.S.S
Group: Marketing
Kathmandu
9

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Ashish Neupane
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SUPERVISOR'S RECOMMENDATION
10

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Ashish Neupane
Exam Symbol Number:
SK College/H.S.S
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Kathmandu
The project work report entitled A STUDY ON HANDICRAFT EXPORT OF NEPAL
submitted by ASHISH NEUPANE of SASWOTI KUNJ COLLEGE, KATHMANDU, is
prepared under my supervision as per the procedure and format requirements laid by the Faculty
of Management, Tribhuvan University, as a partial fulfillment of the requirements for the award
of the degree of Bachelor of Business Studies (BBS). I, therefore, recommend the project work
report for evaluation.
11

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Exam Symbol Number:
SK College/H.S.S
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Kathmandu
Signature:
Narayan Jung Ale
Saraswoti Kunj College
Date: January 2021
12

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Exam Symbol Number:
SK College/H.S.S
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Kathmandu
13

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SK College/H.S.S
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Kathmandu
14

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Endorsement
15

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We hereby endorse the project work report entitled “THE IMPACT OF ADERTISEMENT ON
CONSUMER BRAND PREFERENCE FOR SHAMPOO” submitted by Ashish Neupane
Of Saraswoti Kunj College Ratopool in partial fulfillment of the requirements for the degree of the
Bachelor of Business Studies (BBS) for external evaluation.
16

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Exam Symbol Number:
SK College/H.S.S
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Kathmandu
............................................. ....................................
Mr. Mr.
Report Supervisor and Chairperson Campus Chief

17

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Kathmandu
Research committee
Date:
18

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SK College/H.S.S
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Kathmandu
19

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Ashish Neupane
Exam Symbol Number:
SK College/H.S.S
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ACKNOWLEDGEMENT
20

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Ashish Neupane
Exam Symbol Number:
SK College/H.S.S
Group: Marketing
Kathmandu
Foremost, I would like to extend my sincere gratitude and appreciation to. Narayan J, my
Business Research Supervisor for his invaluable guidance and persistent help during the entire
period of preparation of this business research report.
I am equally gratified to thank College Management for the support during the research report
preparation. I am also grateful to Bhola Nath Chalise , Principal, Saraswoti Kunj College, for
academic direction and sharing the genuine concerns for the completion of the study. I am also
21

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Ashish Neupane
Exam Symbol Number:
SK College/H.S.S
Group: Marketing
Kathmandu
thankful to all the faculty members of Saraswoti Kunj College for giving me abundance
resources, guidelines and continuous support in the completion of this business research report.
I would also like to express my sincere gratitude towards Tribhuvan University for providing me
with this opportunity enabling me to conduct a business research. This experience has served
significantly for the present researcher to gain life time experience in the field of study.
22

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Ashish Neupane
Exam Symbol Number:
SK College/H.S.S
Group: Marketing
Kathmandu
Ashish Neupane
Saraswoti Kunj College
January 2021
23

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Ashish Neupane
Exam Symbol Number:
SK College/H.S.S
Group: Marketing
Kathmandu
24

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TABLE OF CONTENTS
Title Page ………………………………………………………………………………………. i
25

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Declaration ……………………………………………………………………………....…… ii
Supervisor’s Recommendation ……………………………………………………….……..iii
Endorsement …………………………………………………………………………………...iv
Acknowledgement ……………………………………………………………………………..v
Table of Contents …………………………………………………………………………… vi
26

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List of Tables …………………………………………………………………………….…..viii
List of Figures …………………………………………………………………………………ix
Abbreviations …………………………………………………………………………………..x
CHAPTER I: INTRODUCTION …………………………………………………..1
1.1 Background………………………………………………………..1
27

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1.2 Organizational Profile……………...……………………………...3
1.3 Objectives of the Study………….………………….......................5
1.4 Rationale …………………………………………………………..6
1.5 Literature Review …………………………………………………7
1.6 Methods of Study………………………………………………….8
28

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1.7 Limitations of the Study………………………………………….10
1.8 Organization of Report…………………………………………...10
29

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CHAPTER II: RESULTS AND ANALYSIS…………………………………11-24
2.1Presentation of Data in Tables and Figures and Their Analysis...14
2.2 Major Findings…………..……………………………………...24
30

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CHAPTER III: SUMMARY AND CONCLUSION……………………………..25
3.1Summary…………………….…………………………………26
3.2 Conclusion …………….......…………………………………..26
BIBLIOGRAPHY………………………………………………………………....28
31

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32

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SK College/H.S.S
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Kathmandu
33

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Ashish Neupane
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SK College/H.S.S
Group: Marketing
Kathmandu
34

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LIST OF TABLE
Table No.: Title of the Table Page No.:
Table 2.1.1. Composition of Export of Nepalese Handicraft 14
Table 2.1.2. Trend of Commodity wise Export of Nepalese Textile 17

35

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SK College/H.S.S
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Kathmandu
Table 2.1.3. Commodity wise Export of Nepalese Non-Textile 20
Table 2.1.4. Major Export Commodities to USA 23
Table 2.1.5. Country Wise Export of Handicraft 27
36

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Ashish Neupane
Exam Symbol Number:
SK College/H.S.S
Group: Marketing
Kathmandu
37

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SK College/H.S.S
Group: Marketing
Kathmandu
38

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LIST OF FIGURE
39

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Figure No.: Title of the Figure Page No.:
Figure 2.1.1. Composition of Export of Nepalese Handicraft 16
Figure 2.1.2. Trend of Commodity wise Export of Nepalese Textile 19

40

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SK College/H.S.S
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Figure 2.1.3. Commodity wise Export of Nepalese Non-Textile 22
Figure 2.1.4. Major Export Commodities to USA 25
Figure 2.1.5. Country Wise Export of Handicraft 28
41

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SK College/H.S.S
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Kathmandu
42

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43

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ABBREVIATION
A/C Account
A.D. Anno Domini
AGM Annual General Meeting
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BBS Bachelor of Business Studies
E.g. Example
FHAN Federation of Handicraft Association of Nepal
FOB Free on Board
FT Foreign Trade
45

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FY Fiscal Year
GDP Gross Domestic Product
GSP Generalized System of Preference
NGO Non-Government Organization
NRs. Nepali Rupees
46

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Regd. Registered
Rs. Rupees
TU Tribhuvan University
UK United Kingdom
USA United State of America
47

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& And
48

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CHAPTER I
INTRODUCTION
1.1 Background of the Study

The study is primarily focused on the handicraft export position of Nepal which helps to raise the
economic condition of our country. Teachers and students may obtain a lot of information
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regarding handicraft export and much knowledge involved in this talk, if they become of modern
economy of Nepal.
Lastly, government can obtain the required information through it in order to gather and improve
the rules and regulation of handicraft export to meet the requirement of the country.
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Meaning of foreign trade
The exchange of goods and services between different freedom countries of business activities is
called foreign trade. In present time, any country of the world which is rich in the financial
situation cannot stand alone without foreign trade activities. Small or large, developed or
developing country export exportable goods which are available there and imports very
51

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important goods and which are not available or produced in their country or which product cost
very high are purchased from another countries is called foreign trade or international trade.
When a country purchase or buy goods or services from another country is called import and sale
goods or services to another countries is called export. In this way imports and exports are the
two branches of foreign trade or international trade.
52

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In this modern age, Most of the countries of the world’s economic development depends upon
international interdependence. Economic and technical activities are growing very highly in this
age, any country can stand alone. Every country directly or indirectly depends upon other
countries. So without foreign trade any countries’ economic development is not possible. Such as
America, Japan and European association’s countries have to depend on market of developing
countries have to buy from developed countries which are important for development countries.
53

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SK College/H.S.S
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In foreign trade or international trade there are two processes they are sale and buy or export and
import. Due to double exchange process in foreign trade every countries are depend upon each
other to develop or raise their economic status of their countries. So, foreign trade is the
backbone of every country to develop. So world trade volume or size and shape are growing day
by day.
54

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Importance of foreign trade
The main purpose of the country which involve in foreign trade is to develop economic condition
of their country. Some countries which are developed now, their status may not be as present
without foreign trade. Foreign trade plays important roles to develop knowledge, skill and
technology for development. So, economists said that “foreign trade is the engine of growth”.
55

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Many countries specialize in production sector to get more then more advantages to develop their
country. High production capacity helps to minimize the cost and expand their markets all over
the world. For a lot of production they need many skill, semi-skill and unskilled labors which
help to get people employment opportunities. Many countries can get success to develop
56

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technology and knowledge to earn foreign currency by foster healthy completion of foreign
trade. So, foreign trade is very important for every country to raise their country.
Foreign trade accelerates to earn more foreign currency. It also provides the potential market for
the product of own country for which the local market may not be appropriate for the good
57

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market value. Foreign trade also helps in outsourcing for different kinds of manufacturing
companies. It establishes the harmonious relation among the countries.
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1.2 Profile of the Organization/Place/Events etc.:
Federation of Handicraft Association of Nepal (FHAN)

There is an association which works to raise and promote handicraft trade and industry of Nepal.
That is Federation of Handicraft Association of Nepal. FHAN was established in 1972 to
59

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enhance and promote handicraft trade and industry. It was registered under institutional Act of
Nepal. It is a service oriented non- profit organization of private sector business and artisan
community. It helps its member to improve their productivity. Explore markets and introduce
them to the international area. It also works as liaison between its members and the government
and non-government organization. It also helps to export handicraft goods which are produced
60

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by the producer in the international market. Export of handicraft, earn foreign currencies which
helps to increase economic status of our country.
It also helps to minimize unemployment because for high export, production must be increase. It
encourage to Nepalese artesian for their handicraft production as their profession by preserving
Nepalese cultural, heritage and to popularize it in the world. FHAN is an association which
61

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works to enhance and promote handicraft trade and industry. By the end of May 2005, FHAN
has more than 1200 members composed of exporter, dealer, artesian, co-operatives and districts
commodities association. FHAN adopted a federal structure from its 25 th Annual General
Meeting which was held in Kathmandu during April 15-16, 2005. Honorable minister for
finance, Madhukar Shamser JBR inaugurated the AGM.
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Aims and Objectives of FHAN
FHAN is a non-profit service oriented organization which was established for accelerate the
foreign trade of handicraft produced by the members of such an organization. The main aim and
objectives of FHAN are pointed out below:
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a) To work towards steady growth of handicraft trade and industry.
b) To encourage Nepalese artesian to adopt handicraft production as their profession
by preserving Nepalese cultural heritage and to popularize it in the world
c) To strive towards enhancing the quality of handicraft goods and its productivity.
64

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d) To provide pragmatic suggestion and advice to Government of Nepal and its
related agencies to formulate policy or programs for the betterment of handicraft trade
and industry.
e) To popularize and promote handicraft product.
f) To protect the rights of the members of the FHAN.
65

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Activities of FHAN
The Federation of Handicraft Association of Nepal (FHAN) is the representative national body
of handicraft producers, exporters and retailers. The FHAN has associated the following
activities:
A. Delegated function
i. Certification of export invoices for handicrafts product.
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ii. Certification of handicraft product made the parts of domestic animals.
iii. Recommendation of five year multiple entry visa of foreign importers of
handicraft products
B. Promotional function
i. Organize seminars, symposiums and conference on various topics relevant to
strengthening the handicraft trade and industry.
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ii. Organize exhibition and trade fairs to highlight handicraft product and create
public awareness in its usage.
iii. Activities and increase contacts with National and International Agencies for the
growth of handicraft trade and industry.
iv. Explore additional markets for the handicraft product.
v. Institute award in recognition of highest export and best craftsmanship.
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vi. Arrange participation in international trade fair and exhibitions for its members.
1.3 Objectives of the Study
As per the topic of the study, it has given its emphasis on Handcraft Export of Nepal. Therefore,
the main objectives of the study can be set out as follows:
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 To find out the position of the handicraft export.
 To analyze the trend of handicraft export of our country to the foreign countries.
 To evaluate the importance of export of handicraft goods.
 To provide the suggestions for the encouragement of export the handicraft.
70

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1.4 Rationale of the Study
Each field report has their own important in their own field, as they are prepared with depth
study and analytical interpretation of study conductor. Likewise, this study too has its own
importance. Importance of this study can be pinpointed as follows:
71

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i. This fieldwork report is prepared for the partial fulfillment of the requirement for
the degree of Bachelor of Business Studies as per the Tribhuvan University
curriculum.
ii. It helps the student to broaden the mind by getting practical knowledge.
iii. This fieldwork report will help the future students who writing same type of
fieldwork report and is reference for the library.
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iv. This field work report help those who are willingly to know about the various
activities performed by the FHAN and export of handicraft of Nepal.
73

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74

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1.5 Literature Review
Literatures are the main sources of information related with the study. The chapter deals with
review of literature react to the working capital of the commercial banks. This chapter has
been divided into two main sections. The first section of the chapter implies with the
75

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conceptual framework of the study which second implies the review of previous studies.
Literature reviews are secondary sources, and do not report new or original experimental
work. Most often associated with academic-oriented literature, such reviews are found
in academic journals, and are not to be confused with book reviews that may also appear in
the same publication. Literature reviews are a basis for research in nearly every academic
field. A narrow-scope literature review may be included as part of a peer-reviewed journal
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article presenting new research, serving to situate the current study within the body of the
relevant literature and to provide context for the reader. In such a case, the review usually
precedes the methodology and results sections of the work.
A literature review discusses published information in a particular subject area, and sometimes
information in a particular subject area within a certain time period.
77

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A literature review can be just a simple summary of the sources, but it usually has an
organizational pattern and combines both summary and synthesis. A summary is a recap of the
important information of the source, but a synthesis is a re-organization, or a reshuffling, of that
information. It might give a new interpretation of old material or combine new with old
interpretations. Or it might trace the intellectual progression of the field, including major debates.
78

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And depending on the situation, the literature review may evaluate the sources and advise the
reader on the most pertinent or relevant.
Literature reviews provide you with a handy guide to a particular topic. If you have limited time
to conduct research, literature reviews can give you an overview or act as a stepping stone. For
professionals, they are useful reports that keep them up to date with what is current in the field.
For scholars, the depth and breadth of the literature review emphasizes the credibility of the
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writer in his or her field. Literature reviews also provide a solid background for a research
paper’s investigation. Comprehensive knowledge of the literature of the field is essential to most
research papers.
 Roughly how many sources should you include?
 What types of sources (books, journal articles, and websites)?
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 Should you summarize, synthesize, or critique your sources by discussing a common
theme or issue?
 Should you evaluate your sources?
 Should you provide subheadings and other background information, such as definitions
and/or a history?
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1.6 Research Methodology
Research methodology is concerned with various method and technology used in the process of
preparing project report. It is a systematic way to carry out the research. The main objective of
this report is to highlight the problems associated with the development and export potentials of
handicraft business in the international markets.
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A research design is the arrangement of conditions for collection and analysis of data in a
manner that aims to combine relevance to the research purpose with economy in procedure. The
research design is the conceptual structure within research is conducted. In this study descriptive
research design is used which involves observing and describing the behavior of a subject
without influencing it in any way. A descriptive research studies are those studies which are
concerned with describing the characteristics of a particular individual or of a group. The results
83

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from a descriptive research can in no way be used as a definitive answer or to disprove a
hypothesis but, if the limitations are understood, they can still be a useful tool in many areas of
scientific research.
\
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Population and Sample
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The term “population” of universe for research means the universe of research study in which the
research is based” (Pant, 2000:75). At present there are many home based small organization
operating in Nepal and most of their stocks are traded actively in small scale of exporting
industry are the population of this study. Among them handicraft export position is chosen as
sample for the present study on the basis of good financial performance.
Types of Data
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The data used in this study are secondary in nature. Published annual reports of the concerned
industry are taken as basic source of data. The data relating to financial performance are directly
obtained from the home based industry. Similarly, related books, magazines, journals, articles,
reports, bulletins, data from Central Bureau of statistics, related website from internet etc. as well
as other supplementary data and various economic surveys are also used. Previous related studies
to the subject are also counted as source of information.\
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Data Collection Procedure
Since the data have been obtained from secondary sources, after collection of financial
statement, master sheet of financial data have been extracted and tabulated as per the need of this
study. In order to process the data, financial statement and other available information were
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reviewed. These data were grouped in different tables and charts according to their nature. Most
of the data have been compiled in one form and processed and interpreted as required. The
research design followed for the study is analytical as well as descriptive. For analytical purpose
the souvenir published by NRCS, published bulletins, broachers, leaflet, record and other related
respective data of various years were collected. The period covers only few years for descriptive
purpose.
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Primary data
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The data which are originally collected by an investigator or an agent for the purpose of
statistical enquiry are known as primary data for this study. Very few primary data has collected
by oral interview the related person of the investigation.
Secondary data
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Secondary data is the data, which is collected by someone else and already been published in the
form records, reports, broachers, prospectus and statistical gathers etc. Secondary data can be
collected either from public or private sources not for immediate study but for some purpose.
This report is mostly based on secondary data. The data are collected from various sources like:
 Various handbooks of FHAN.
 Various publications, reports and broachers of FHAN.
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 Internal records of the FHAN.
 Bulletins, prospectus and leaflet.
1.7 Limitations of the Study
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This report is prepared, due to the short span of time. It cannot cover the study in depth. Some of
the limitations of the study are listed as follows:
 The study period covers only five years from 2069 B.S. to 2073 B.S.
 Limited tools and technique are used to analyze and interpret the data.
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 This study is mainly based on secondary data through souvenir, broachers,
bulletins, leaflet and related records. So, validity of findings depends on reliability
of these data.
Therefore, the result may not imply the facts, which need extensive analysis.
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1.8 Organization of the Report
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This field report has been divided into three sequential chapters along with bibliography and
appendices.
Chapter 1: Introduction: The first chapter includes introduction chapter which incorporates
background of the study, organizational profile/events/place etc, objectives of study, rationale of
study, literature review, research methodology, limitation of study and organization of the report.
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Chapter 2: Results and Analysis: The second chapter includes the data analysis and
presentation of the study. All the information are tabulated and are presented in chart, diagram
and trend line which leads with short description.
Chapter 3: Summary and conclusion: The third chapter includes summary and conclusion
relating to the study.
\
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CHAPTER II
RESULTS AND FINDINGS
2.1 Presentation of data in tables and figures and their analysis
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This part of study deals with the presentation and analysis of data related with the export of
handicraft of Nepal, employing various research design and methodology. First the suitable data
has been collected which are not always interesting. When their sizes increase, they become
confusing and uninteresting such data are classified and tabulated. Then the next method of
presenting data in the appropriate figures like diagrams, pie chart and trend lines and leads with
its short description.
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2.1.1 Composition of export of Nepalese handicraft
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Table 1
Export of Nepalese Handicraft (In Rs. 0, 000)
Fiscal year India(Rs.) Other Countries(Rs.) Total (Rs.)
2071/72 5136.0608 13834.5204 18970.5812

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2072/73 6040.3536 295179.2431 301219.5967
2073/74 4987.9516 273412.124 278400.0756
2074/75 4194.7094 306852.5516 311047.2610
2075/76 6427.9084 405106.1114 411534.0198

Source: Annual report of FHAN (2068/69-2072/73)
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The above table shows the detail of total handicraft export toward the India and other countries.
In the fiscal year 2071/72 the total export was for Rs.189705812 including the export to India for
Rs.51360608 and to other countries for Rs.138345204. Similarly, it increased the export of
handicraft to India up to Rs.60403536 and it also increased up to Rs.2951792431 other countries
in the fiscal year 2071/72. The total export of Nepalese handicraft for Rs. 2784000756, Rs.
3110472610 and Rs.4115340198 were in the fiscal years 2072/73, 2073/74 and 2074/75
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respectively. In the fiscal year 2071/72 export of Nepalese handicraft is Rs. 49879516 and
Rs.273412124 to the India and other countries respectively. In the fiscal year 2071/72 export of
Nepalese handicraft is Rs. 41947094 and Rs. 3068525516 to the India and other countries
respectively. In the fiscal year 2073/74 export of Nepalese handicraft is Rs.64279084 and
Rs.4051061114 to the India and other countries respectively.
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Figure 1
Export of Nepalese Handicraft
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900000
800000
700000 Total
Other
600000 Countrie The above
s
figure depicts
500000
108 India
Amount
400000
300000
200000
100000 BRAND PREFERENCE FOR SHAMPOO
0
2071/7 2072/7 2073/7 2074/7 2072/7Work Report
A Project
2 3 4 5 3
Fiscal Year Submitted By
Ashish Neupane
Exam Symbol Number:
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the detail of total export of Nepalese handicraft to India and other countries from the fiscal year
2071/72 to 2072/73. In the export to India of handicraft products the rate was in a fluctuating
trend. The export to other countries was also in increasing rate except in yrs 20671/72\
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2.1.2 Trend of commodity wise export of Nepalese textile
Table 2
Export of Nepalese Textile
(In Rs. 0, 000)
Products 2071/72 2072/73 2073/74 2074/75 2075/76
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5842 6866 4736 3313 3673
Pashmina
6.5083 2.9566 0.2373 1.4430 8.7649
Woolen 37380.2779
47332.9626 45041.8841 49540.3331 70894.7445
Goods
Silk 12208.2813
13653.0280 10218.3447 8487.8824 15202.3567
Products
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Cotton 10501.594
11949.7630 10045.4954 11376.0173 17472.3061
Goods
Hemp 3179.3708
3439.2434 2250.2437 1926.0122 2873.2738
Goods
Dhaka 108.573
329.7600 202.3297 173.1635 143.2263
Goods
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Source: Annual report of FHAN (2071-20725/736
The above shows the major export of textile product by FHAN to the different countries in
different fiscal year. The Pashmina products were exported for Rs. 584265083, Rs.686629566,
Rs.473602373, Rs.331314430, and Rs.367387649 from the fiscal year 2068/69 to 2072/73
respectively. Similarly, the Woolen goods were exported for Rs. 373802779, Rs. 473329626,
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Rs.450418841, Rs.495403331 and Rs.708947445 from the fiscal year 2068/69 to 2072/73
respectively. Likewise, the Silk products were exported for Rs. 122082813, Rs. 136530280,
Rs.102183447, Rs.84878824 and Rs. 152023567 from the fiscal year 2068/69 to 2072/73
respectively. In same way, the Cotton goods were exported for, Rs. 10501594, Rs. 119497630,
respectively. Further, the Hemp goods were exported for Rs. 31793708, Rs. 34392434,
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respectively. Lastly, the Dhaka goods were exported for Rs.108573, Rs. 3297600, Rs.2023297,
Rs.1731635 and Rs.1432263 from the fiscal year 2068/69 to 2072/73 respectively.
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80000
Pashmin
a
Woolen
70000 Goods
Silk
Products
60000 Cotton
Goods
116
Hemp
Goods
50000
Dhaka
Goods
Amount
40000
30000 BRAND PREFERENCE FOR SHAMPOO
20000
10000
Submitted By
0 Ashish Neupane
2071/72 2072/73 2073/74 2074/75 2072/73
Exam Symbol Number:
Fiscal Year
SK College/H.S.S
Group: Marketing
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Figure 2
Export of Nepalese Textile
The above trend line clearly explain that the trend of export of Nepalese textile in different fiscal
years. In the above trend line argued that the Pashmina was exported in the fiscal year 2071/72 is
high among the five years and thereafter it was decreased. Similarly, Woolen Goods was
exported in the fiscal year 2072/73 was lower till 2071/2072 and it is increases at increasing rate
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but in the year 2072/73 it was decreased and increased in fiscal year 2072/73. Likewise, Silk
product, Cotton Goods, Hemp Goods and Dhaka Goods export were not so large deviation
among the fiscal years.
2.1.3 Commodity wise export of Nepalese non textile
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Table 3
Export of Nepalese Non Textile (In Rs. 0, 000)
Products 2071/72 2072/73 2073/74 2074/75 2075/7

Silver 34569.5653 36190.7257 36872.1494 33093.5531 22206.6860
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Jewellery
Metal
Craft 37251.5583 36522.4811 36621.0568 67932.4028 92774.4996
Wood
Craft 5820.4940 6023.1651 48453.059 7016.9158 10796.9554
Leather
Goods 1581.3451 1785.3398 986.2406 1214.098 1412.9173
Stone 258.4900 408.8106 343.9165 710.9234 1170.2441
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Craft
Plastic
Items 1785.1699 2081.5171 950.9351 1122.3694 1139.8003
Source: Annual report of FHAN (2068/69 to 2072/73)
The above shows the major export of non-textile product by FHAN to the different countries in
different fiscal year. The Silver Jewellery products were exported for Rs.345695653,
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Rs.361907257, Rs.368721494, Rs.330935531 and Rs.222066860 from the fiscal year 2068/69 to
2072/73 respectively. Similarly, the Metal Craft were exported for Rs.372515583,
Rs.365224811, Rs.366210568, Rs.679324028 and Rs.97744996from the fiscal year 2068/69 to
2072/73 respectively. Likewise, the Wood Craft were exported for Rs. 58204940, Rs.60231651,
respectively. In same way, the Leather Goods were exported for Rs.15813451, Rs.17853398,
122

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Rs.9862406, Rs.1214098 and Rs.14129173 from the fiscal year 2068/69 to 2072/73 respectively.
Further, the Stone Craft were exported for Rs.2584900, Rs.4088106, Rs.3439165, Rs.7109234
and Rs.11702441 from the fiscal year 2068/69 to 2072/73 respectively. Lastly, the Plastic Items
were exported for Rs.17851699 Rs.20815171, Rs.9509351, Rs.1122.3694 and Rs.11398003
from the fiscal year 2068/69 to 2072/73 respectively.
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124

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125

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126

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Figure 3
Export of Nepalese Non-Textile
(In Rs. 0,000)
60000
50000 127
40000
Silver Jewellary
Wood Craft
Amount
30000 THE IMPACT OF ADVERTISEMENT ON CONSUMER

Leather Goods
Stone Craft
Plastic Items
20000
Metal Craft
10000 A Project Work Report
0
Submitted By
2068/69 2069/70 2070/71 2071/72 2072/73
Fiscal Year Ashish Neupane
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The above chart clearly explains the export of Nepalese Non- textile in different fiscal years. In
the above chart argued that the Silver Jewellery was exported in decreasing rate in last two years.
Similarly, Wood Craft, Leather good and Metal Craft were exported in average rate but the
Plastic Items were exported in fluctuating rate. Stone Craft was exported in increasing rate at last
two fiscal years.
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2.1.4 Major export commodities to USA
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Table 4
Major Export to USA in FY 2072/73
(In Rs. 0, 000)
Source: Annual report of FHAN (2075/76)
The
Products 2075/76 Ratio (in %)
above
Silver Products 69,265,215 10.95
130
Metal Craft 89,498,558 14.16
Paper Products 192,382,107 30.43
Wood Craft 18,529,822 2.93

Glass Products 205,478,586 32.51
Crystal Products 32,467 0.01
Bone and Horn Products 27,169,581 A Project Work

4.3 Report
Leather Goods 1,614,646 0.25

Submitted By
Beads Items 27,433,652 4.34
Ashish Neupane
Stone Craft 602,142 0.09
Exam Symbol Number:
100%
Total 632006776
SK College/H.S.S
Group: Marketing
Kathmandu
table shows the detail of the major export commodities to USA in the fiscal year 2072/73. The
Metal craft was exported for Rs. 89,498,558 which ratio was 14.16%. Similarly, the Silver
product was exported for Rs. 69,265,215 which ratio was 10.95%. Likewise, the paper product
was exported for Rs. 192,382,107 which ratio was 30.43%. Same way, the Wood craft was
exported for Rs. 18,529,822 which ratio was 2.93%., the Bone and Horn product was exported
for Rs. 27,169,581 which ratio was 4.3%.Further the glass product was exported for Rs.
131

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205,478,586 which ratio was 32.51%, the leather product was exported for Rs. 1,614,646 which
ratio was 0.25%, the beads item was exported for Rs. 27,433,652 which ratio was 4.43%, the
crystal product was exported for Rs. 32,467 which ratio was 0.01% and the stone products was
exported for Rs.602,142 which ratio was 0.09%.
Figure 4
132

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Major Export to USA in FY 2072/73
133

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Metal craft Paper Products Wood Craft Glass Product
Crystal Product Bone and Horn Products Leather Goods Beads Items
Stone Craft
134

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The above pie chart clearly depicts that the major export commodities to the USA in the fiscal
year 2072/73. The Metal craft was exported for Rs. 89,498,558 which ratio was 14.16%.
Similarly, the Silver product was exported for Rs. 69,265,215 which ratio was 10.95%. Likewise,
the paper product was exported for Rs. 192,382,107 which ratio was 30.43%. Same way, the
Wood craft was exported for Rs. 18,529,822 which ratio was 2.93%., the Bone and Horn product
was exported for Rs. 27,169,581 which ratio was 4.3%.Further the glass product was exported
135

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for Rs. 205,478,586 which ratio was 32.51%, the leather product was exported for Rs. 1,614,646
which ratio was 0.25%, the beads item was exported for Rs. 27,433,652 which ratio was 4.43%,
the crystal product was exported for Rs. 32,467 which ratio was 0.01% and the stone products
was exported for Rs.602,142 which ratio was 0.09%.
2.1.5 Country wise export of handicrafts
136

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Due to the globalization in whole over the world, today’s business is not limited in specific area
only; it covers large area and wide business network. This export business plays a vital role for
the economic development of the country, so it has become one of the most essential parts of
business sector. So far, these Nepalese handicrafts have received good response from importing
countries and with other development in designs and achieving economics in production it can be
great importance to the national economy. Handicraft has become a part of economic activities in
137

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all nations. International Trade can be put forward as one of the economic growth factor of any
nation. Nepal is indeed a land of handicraft, which represents Nepalese art and culture, and
handicraft occupies the major sector to earn maximum foreign currency and assisting in the
economic growth of the country. Both developed and under- developed countries can gain much
more benefits from foreign trade. It is very good source of earning foreign exchange. Developing
countries can be highly benefited from foreign trade. Developing foreign trade helps to
138

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contribute good relation between different countries. Not only in India or in USA our country is
able to export textile or non textile products more than 50 countries.
139

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140

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Table 5
141

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Country-Wise export of handicraft
Fiscal Year 2075/76
Country Value of Textile Value of Non Total Export Ranks in
Product Export textile Product of all respect to
Export handicrafts Total Export
USA 534,930,523 668,246,597 1,203,177,120 I
Germany 224,930,725 139,299,839 364,230,565 II
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Tibet 8,094,350 328,903,154 336,997,505 III
Japan 192,590,587 96,968,220 289,558,806 IV
Netherlands 33,425,125 206,051,572 239,476,695 V
UK 180,566,071 58,539,653 239,105,724 VI
France 90,004,661 91,946,537 181,951,198 VII
Canada 95,348,930 72,619,568 167,968,498 VIII
Italy 97,664,434 53,276,616 150,941,050 IX
Denmark 125,053,163 13,365,564 138,418,727 X
Source: Annual report of FHAN (2072/73)
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Table 5 shows the top 10 handicraft exported countries in fiscal year 2072/73. In above the
highest export of handicraft is done to USA which amounts to Rs. 1,203,177,120 in case of
highest export of textile product and non textile product.
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145

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Figure 5
Country wise export of handicrafts in FY 2072/73
146

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USA
Germany
Tibet
Japan
Netherlands
UK
France
Canada
Italy
147

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Above chart show the top ten country wise export of textile and non-textile products exported in
the fiscal year 2072/73.
2.2 Major Findings
This fieldwork report is done to know about export of Nepalese handicraft. Mainly this field
study results the following findings:
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 The overall performance made by the FHAN is in good position and gradually
increasing nowadays. FHAN is performing different activities very smoothly related to
the export of handicraft.
 The major export commodities to USA in the fiscal year 2072/73. The Metal craft was
exported for Rs. 89,498,558 which ratio was 14.16%. Similarly, the Silver product was
exported for Rs. 69,265,215 which ratio was 10.95%. Likewise, the paper product was
149

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Ashish Neupane
Exam Symbol Number:
SK College/H.S.S
Group: Marketing
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exported for Rs. 192,382,107 which ratio was 30.43%. Same way, the Wood craft was
exported for Rs. 18,529,822 which ratio was 2.93%., the Bone and Horn product was
exported for Rs. 27,169,581 which ratio was 4.3%.Further the glass product was
exported for Rs. 205,478,586 which ratio was 32.51%, the leather product was exported
for Rs. 1,614,646 which ratio was 0.25%, the beads item was exported for Rs.
27,433,652 which ratio was 4.43%, the crystal product was exported for Rs. 32,467
150

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which ratio was 0.01% and the stone products was exported for Rs.602,142 which ratio
was 0.09%.
 The export of handicraft goods is gradually increasing and the job opportunity has also
increased.
151

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 The study shows the total export of handicraft and types of handicraft and its
institutional members over the country. The study also shows the trend of commodity
wise export of Nepalese textile product in different years and its items.
 The Federation of Handicraft Association of Nepal perform a different activities related
to export of handicraft like export procedures, training program related to the skill
development, seminar and exhibitions.
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 The study also shows that the total export of handicraft and types of handicraft and its
institutional members over the country.
 The study shows the export trend of textiles and non textile products which are
gradually increasing.
153

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154

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Group: Marketing
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155

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CHAPTER III
SUMMARY AND CONCLUSION
3.1 Summary
156

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There is an association which works to raise and promote handicraft trade and industry of Nepal.
That is Federation of Handicraft Association of Nepal (FHAN). FHAN was established in 1972
to enhance and promote handicraft trade and industry. It was registered under institutional Act of
Nepal. It is a service oriented non- profit organization of private sector business and artisan
community. It helps its member to improve their productivity. Explore markets and introduce
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Kathmandu
them to the international area. It also works as liaison between its members and the government
and non-government organization. It also helps to export handicraft goods which are produced
by the producer in the international market.
The exchange of goods and services between different freedom countries of business activities is
called foreign trade. In present time, any country of the world which is rich in the financial
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situation cannot stand alone without foreign trade activities. Small or large, develop or
developing country export exportable goods which are available there and imports very
important goods and which are not available or produce in their country or which product cost
very high are purchase from another countries is called foreign trade or international trade. When
a country purchase or buy goods or services from another country is called import and sale goods
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or services to another countries is called export. In this way imports and exports are the two
branch of foreign trade or international trade.
The Federation of Handicraft Association of Nepal (FHAN) is the representative national body
of handicraft producers, exporters and retailers. At present, there are eleven associations affiliate
to the FHAN.
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FHAN is a non-profit service oriented organization which was established for accelerate the
foreign trade of handicraft produced by the members of such an organization. The main aim and
objectives of FHAN are to work towards steady growth of handicraft trade and industry, to
encourage Nepalese artesian to adopt handicraft production as their profession by preserving
Nepalese cultural heritage and to popularize it in the world, To strive towards enhancing the
quality of handicraft goods and its productivity, to provide pragmatic suggestion and advice to
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Government of Nepal and its related agencies to formulate policy or programs for the betterment
of handicraft trade and industry and to popularize and promote handicraft product, to protect the
rights of the members of the FHAN.
The main objective of this report is to study and analyze the total export of Nepalese handicraft
and overall performance and activities made by FHAN. The study also helps to highlight the
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trend of commodity wise export of Nepalese and textile. It is also gives detail about the trend
total export of Nepalese handicraft and the institutional member of FHAN. Pinpoint the problem
related to the export of handicraft and FHAN. Finally recommend FHAN to improve its
activities and services.
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The fieldwork report is not able to study in detail the performance of FHAN and export of
handicraft due to short time period, some few no. of years’ data, limited tools and technique are
use to analyze and the study is mainly based on secondary data.
The fieldwork report is totally based on secondary data. The data above mentioned are extracted
from the hand books, broachers, bulletins, website and leaflet. The data extracted are briefly
analyzed and presented in the form of trend line, bar diagram pie chart.
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3.2 Conclusion and Implications
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From the study it is concluded that FHAN is one of the most important part of export of
handicraft in order to maintain the payment balance, employment and export of handicrafts. The
rate of unemployment will be reduced by the production of handicraft. The study mainly
concluded the following points:
 The FHAN is performing its activities very smoothly which detailed from the export of
handicraft and programs conducted by it.
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 Every year the export of handicraft is increasing and the job opportunity also increased.
 The major export of textile product by FHAN to the different countries in different fiscal
year. The Pashmina products were exported for Rs. 584265083, Rs.686629566,
Rs.473602373, Rs.331314430, and Rs.367387649 from the fiscal year 2067/68 to 2071/72
respectively. Similarly, the Woolen goods were exported for Rs. 373802779, Rs. 473329626,
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respectively. Likewise, the Silk products were exported for Rs. 122082813, Rs. 136530280,
Rs. 102183447, Rs.84878824 and Rs. 152023567 from the fiscal year 2068/69 to 2072/73
respectively. In same way, the Cotton goods were exported for, Rs. 10501594, Rs.
119497630, Rs.100454954, Rs.113760173 and |Rs. 174723061 from the fiscal year 2068/69
to 2072/73 respectively. Further, the Hemp goods were exported for Rs. 31793708, Rs.
34392434, Rs.22502437, Rs.19260122 and Rs.28732738 from the fiscal year 2068/69 to
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2072/73 respectively. Lastly, the Dhaka goods were exported for Rs.108573, Rs. 3297600,
respectively.
 The major export of non-textile product by FHAN to the different countries in different fiscal
year. The Silver Jewellery products were exported for Rs.345695653, Rs.361907257,
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respectively. Similarly, the Metal Craft were exported for Rs.372515583, Rs.365224811,
respectively. Likewise, the Wood Craft were exported for Rs. 58204940, Rs.60231651,
respectively. In same way, the Leather Goods were exported for Rs.15813451, Rs.17853398,
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respectively. Further, the Stone Craft were exported for Rs.2584900, Rs.4088106,
respectively. Lastly, the Plastic Items were exported for Rs.17851699 Rs.20815171,
Rs.9509351, Rs.1122.3694 and Rs.11398003 from the fiscal year 2068/69 to 2072/73
respectively.
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 The Federation of Handicraft Association of Nepal perform a different activities related to
export of handicraft like export procedures, Training program related to the skill
development, Seminar and Exhibitions. Among the different blood donation program
resulted average the 88.4% are donated by male donors and 11.6% are donated by female
donors.
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 It seems that it is found that the major export commodities to the USA in the fiscal year
2072/73. The Metal craft was exported for Rs. 89,498,558 which ratio was 14.16%.
Similarly, the Silver product was exported for Rs. 69,265,215 which ratio was 10.95%.
Likewise, the paper product was exported for Rs. 192,382,107 which ratio was 30.43%.
Same way, the Wood craft was exported for Rs. 18,529,822 which ratio was 2.93%., the
Bone and Horn product was exported for Rs. 27,169,581 which ratio was 4.3%.Further the
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glass product was exported for Rs. 205,478,586 which ratio was 32.51%, the leather product
was exported for Rs. 1,614,646 which ratio was 0.25%, the beads item was exported for Rs.
27,433,652 which ratio was 4.43%, the crystal product was exported for Rs. 32,467 which
ratio was 0.01% and the stone products was exported for Rs.602,142 which ratio was 0.09%.
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BIBLIOGRAPHY
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Agrawal, G.R. (2006). Project Management in Nepal. Kathmandu: M. K. Publishers and
Distributors.
Pant, P.R (2010). Field Work Assignment and Report Writing. Kathmandu:
Buddha Academic Pvt. Ltd.
Bajracharya, B.C. (2006). Business Statistics & Mathematics. Kathmandu: M. K. Publishers and
Distributors.
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Rathor, B.S. (1983). Export Marketing New Delhi:Himalaya publishing House.
Cherunilam F.(1984) International Trade and Export Management. New Delhi: Himalaya
publishing House.
Shrestha, K.P. &Lamichane, L.P. (2006).Project Management in Nepal. Kathmandu: Asmita
Publication
HAN (2003).Handbook for Exports in Nepal. Kathmandu:
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HAN (2007).Broacher. Kathmandu:
Sana Hastakala, Nov-04/Vol.3. Published by HAN
Nepal’s Trade and Transit Agreements (1983), Broacher. Kathmandu:
Craft News. vol. 12/No. 2 April-June. Published by HAN
Website: www.nepalhandicraft.org.np
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Appendix
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Questionnaire
Dear sir/madam,
I would like to inform you that I am undertaking an academic research work in order to meet the
partial requirement of Bachelor of Business Studies from Tribhuvan University. I, therefore,
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kindly request you to fill up the following questionnaire for the same purpose. The information
provided will be used at aggregate level and kept confidential.
Q1. Will you support to me by providing some data of this organization?
1. Yes ( )
2. No ( )
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Q2. What are the targeted business of this entity and activities performed?
1. Financial transactions ( )
2. Service to customers ( )
3. Loan management ( )
4. Any other specific ………………
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Q3. Since how long this organization is in operation?
1. Less than 1 year ( )

2. Between 1year – 3year ( )
3. Between 3year – 5year ( )
4. More than 5year ( )
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Q 4.How many staffs are now in operation for this organization?
1. Below 50 ( )
2. 50 to 100 ( )
3. 100 to 200 ( )
4. Above 200 ( )
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Q5. What are the benefits received by publics from this Organization?
1. Delivery of goods ( )
2. Collection of unused funds ( )
3. No support, useless ( )
Q6. What are the problems in current financial markets?
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1. Tough Competition ( )
2. Increasing No. of institutions ( )
3. Lack of Human resources ( )
4. Tight policy of regulating authority ( )
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Q7. What are the plans of organization to success in future?
1. Rapid growth ( )
2. Steady growth ( )
3. Uncertain ( )
4. Declining ( )
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Personal information:
Name:
Address:
Occupation:
Contact No.:
Age:
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A STUDY ON HANDICRAFT EXPORT OF NEPAL

A Project Work Report

THE IMPACT OF ADVERTISEMENT ON CONSUMER

A Project Work Report

Exam Symbol Number:

T.U Registration No:

A Project Report Submitted to

The faculty of Management

THE IMPACT OF ADVERTISEMENT ON CONSUMER

A Project Work Report

Exam Symbol Number:

T.U Registration No:

A Project Report Submitted to

The faculty of Management

The Faculty of Management

THE IMPACT OF ADVERTISEMENT ON CONSUMER

A Project Work Report

Exam Symbol Number:

T.U Registration No:

A Project Report Submitted to

The faculty of Management

BACHELOR OF BUSINESS STUDIES (BBS)

Ratopool, Kathmandu, Nepal

THE IMPACT OF ADVERTISEMENT ON CONSUMER

A Project Work Report

Exam Symbol Number:

T.U Registration No:

A Project Report Submitted to

The faculty of Management

THE IMPACT OF ADVERTISEMENT ON CONSUMER

A Project Work Report

Exam Symbol Number:

T.U Registration No:

A Project Report Submitted to

The faculty of Management

THE IMPACT OF ADVERTISEMENT ON CONSUMER

A Project Work Report

Exam Symbol Number:

T.U Registration No:

A Project Report Submitted to

The faculty of Management

THE IMPACT OF ADVERTISEMENT ON CONSUMER

A Project Work Report

Exam Symbol Number:

T.U Registration No:

A Project Report Submitted to

The faculty of Management

Date: January 2021

THE IMPACT OF ADVERTISEMENT ON CONSUMER

A Project Work Report

Exam Symbol Number:

T.U Registration No:

A Project Report Submitted to

The faculty of Management

THE IMPACT OF ADVERTISEMENT ON CONSUMER

A Project Work Report

Exam Symbol Number:

T.U Registration No:

A Project Report Submitted to

The faculty of Management

THE IMPACT OF ADVERTISEMENT ON CONSUMER

A Project Work Report