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    Yugendra Chaudhari
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    Metvy University is conducting a live project task to research and analyze the professional networking industry. The analysis will include a secondary research report on industry facets and problems, projected 5-year profit/growth rates, an analysis of 5 Metvy competitors including their fundraising, investor potential, and valuations. Key competitors in the proposed market will also be examined in terms of strengths/weaknesses, pricing, and marketing strategies. Finally, a 3-year plan will be formulated for Metvy's expansion into tier 2 and 3 cities and eventually global markets.

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    Metvy University is conducting a live project task to research and analyze the professional networking industry. The analysis will include a secondary research report on industry facets and problems, projected 5-year profit/growth rates, an analysis of 5 Metvy competitors including their fundraising, investor potential, and valuations. Key competitors in the proposed market will also be examined in terms of strengths/weaknesses, pricing, and marketing strategies. Finally, a 3-year plan will be formulated for Metvy's expansion into tier 2 and 3 cities and eventually global markets.

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    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd
    Flag for inappropriate content
    23 views6 pages

    MULP Task 1 PDF

    Uploaded by

    Yugendra Chaudhari
    Metvy University is conducting a live project task to research and analyze the professional networking industry. The analysis will include a secondary research report on industry facets and problems, projected 5-year profit/growth rates, an analysis of 5 Metvy competitors including their fundraising, investor potential, and valuations. Key competitors in the proposed market will also be examined in terms of strengths/weaknesses, pricing, and marketing strategies. Finally, a 3-year plan will be formulated for Metvy's expansion into tier 2 and 3 cities and eventually global markets.

    Copyright:

    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd
    Flag for inappropriate content
    of 6

    METVY

    UNIVERSITY
    LIVE
    PROJECT
    TASK 1
    MARKET RESEARCH
    AND ANALYSIS
    1. Secondary research of the
    networking industry and its
    analysis. Prepare a report
    analysing various industry facets.
    Highlight the problems and
    probable solutions to overcome
    them.
    2. Analyse the projected
    profit/growth rate of the
    professional networking industry 5
    years from now.
    3. Analyse 5 competitors of Metvy.
    - How did they raise funds?
    - What potential did the investors
    see?
    - Valuation of the company?
    4. Key competitors in the proposed
    market :
    - Their strengths and weaknesses
    - Their pricing for the services they
    provide
    - Marketing promotion strategies.
    5. Formulate a 3-year plan for
    Metvy's penetration in tier 2 and
    tier 3 cities and moving on, a global
    venture.

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