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The Secret to Becoming an A-Player

Unveiling what’s unseen


RALPH BARSI ∙ Senior Director, Global Sales Development ∙ ServiceNow
ralphbarsi.com ∙ @rbarsi ∙ in/ralphbarsi
Ralph Barsi
Runs global sales development at ServiceNow

Featured speaker at Rainmaker 2015, 2016, 2017, & 2018

Mentor at Women in Sales Awards & GrowthX Academy

Co-founder of non-profit Gable Heart Beats Foundation

25 years in sales: individual contributor + leader


Winners focus on winning, and
losers focus on winners
Have two solutions to every problem
before escalating
Self-assess to move the needle from x to y
Leave behind a trail of breadcrumbs
Read more, write well, and
make an impact on people’s lives
Winners focus on winning, and
losers focus on winners
Have two solutions to every problem
before escalating

1) Start with a 2) Break up the 3) Write your best 4) Write a plan that 5) Keep analyses 6) Follow a pyramid 7) Follow a
question and focus problem into parts; version of the includes who’s simple; be flexible in storyline structure; communication
on what the decision make sure they’re answer responsible, the face of new pass the three “So plan; validate,
maker needs to MECE; seek input milestones, data; “porpoise” What’s?” validate, validate
move forward from experts timelines, & issues between hypothesis
and data
Self-assess to move the needle from x to y
1) What are your career aspirations
(short-term, medium term, long-term)?

2) Who do you aspire to emulate?


Who inspires you?

3) What do you need to learn and work


on to get where you want to be?

4) How can your company or


leader or mentor help you?
Leave behind a trail of breadcrumbs
Chronicle everything you’re learning and doing (and publish most of it)
• Think Casey Neistat, Marie Forleo, Gary Vaynerchuk, or Morgan J. Ingram
• Track highlights, challenges, successes, failures, and thoughts in an online journal
• What would your MasterClass course cover?

Hustle until you no longer have to introduce yourself


• Add value and you’ll become more valuable in the process
• Your reputation must precede you
• What is said about you when you’re not there?

Why bother having a resume?


If you’re remarkable, amazing, or just plain spectacular,
you probably shouldn’t have a resume at all. – Seth Godin
Read more, write well, and
make an impact on people’s lives

We lose ourselves in books. We find ourselves there too.


Links to everything cited today
Winners focus on winning, and The forced ranking system of appraisal bell curve
losers focus on winners bit.ly/bellcurve1
Have two solutions to every problem Problem Solving Grand Slam
before escalating bit.ly/problemgrandslam
Matrix from Execution: The Discipline of Getting Things Done
Self-assess to move the needle from x to y
bit.ly/execution-done
Seth Godin sethgodin.com/sg/
Casey Neistat casey.nyc
Marie Forleo marieforleo.com
Leave behind a trail of breadcrumbs Gary Vaynerchuk garyvaynerchuk.com
Morgan J. Ingram morganjingram.com
MasterClass masterclass.com
Why bother having a resume? bit.ly/why_resume
12 Rules for Life bit.ly/12rules-life
Read more, write well, and On Writing Well bit.ly/OnWritingWell1
make an impact on people’s lives How to Win Friends and Influence People bit.ly/influencepeople1
Quiet: bit.ly/2quiet

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