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RECRUITMENT STRATEGIES

POST COVID-19
Hiring Demand vs. Hiring Capacity

@Recruitics #RecruiticsEDU
AGENDA 1 + What Impacts Recruitment Recovery

2 + The Shapes of Recruitment Recovery

3 + What to Expect & Actions to Take

4 + Attendee Q&A

@Recruitics #RecruiticsEDU
There is no returning to “normal”, that
no longer exists. We must reimagine and
reshape the future. We can use our
experiences and data to make predictions
of our future, but only the actions we take
determine the outcome.

- Julie Calli, CSO - Recruitics

@Recruitics #RecruiticsEDU
WHAT IMPACTS
RECRUITMENT RECOVERY

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WHAT FACTORS IMPACT THE SHAPE OF...
...business recovery? ...recruitment recovery?
Social Order Location
Varying status by location Countries, States & Cities

Consumer Behavior Sector


Varying demand for Industries & Verticales
products & services
Profession
Safety & Contact Skills & Roles Types
Varying based on business
required measures & Talent Market
adaptability Supply & Demand for Talent

Supply Chains Capacity


Varying based on ability to Ability to Recruit & Hire Talent
access materials & services

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COVID-19 IMPACT TO TALENT ACQUISITION

47%
Survey Respondents said layoffs
and/or furloughs were made due
to COVID-19

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COVID-19 IMPACT TO TALENT ACQUISITION

84%
of those Survey Respondents are
considering, have already started,
or soon plan to bring back talent
that was laid off / furloughed
*16% said they would NOT be bringing back their talent for sure

@Recruitics #RecruiticsEDU
WHAT DETERMINES RECRUITMENT
RECOVERY SHAPE?

● How many jobs / ● How long will it take to ● How many people will you
employees were lost? begin hiring again? need to hire?
● How many jobs / ● How long will it take to ● How quickly will you need to
employees will be reactivate previous hire them?
expected to return? employees?
● What is your current hiring
● What percentage of the ● How long does it take to hire capacity?
talent is expected to return new employees?
to these jobs?

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SHAPING YOUR RECRUITMENT RECOVERY
1. Pre-COVID-19 Benchmark
● How many active jobs/hires did you have on average prior to COVID-19 impact?

● Metric - Prior Average Active Jobs Average

2. Depth & Duration


● What was your active job trend as a result of COVID-19 impact?

● Metrics - Trend of Active Jobs/Hires Since COVID-19 Impact

3. Recovery Shape
● Expected hires forecasted and duration

● Metric - Forecasted Hires Per Week

Shaping your recovery allows for easy visualization for understanding of what to expect
and what strategic actions need to be taken based on the shape of your recovery.

@Recruitics #RecruiticsEDU
SHAPING YOUR RECRUITMENT RECOVERY:
DEMAND
How many people will you need to hire?

Consider that hiring demand overall may be driven by


internal factors:

● Location - country, state, city, region

● Job - title, role, specialty, skill

● Organization - division, branch or team

● Employment Status - permanent or temporary

● Employment Type - full time or short term HOW MANY?

Whatever you knew about job inventory before is likely no longer what you can expect to move
forward. Chances are it may look very different.

@Recruitics #RecruiticsEDU
COVID-19 IMPACT TO HIRING DEMAND

74%
Survey Respondents (that were
hiring pre-COVID-19) said they are
still hiring now
*26% said all hiring has been paused

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SHAPING YOUR RECRUITMENT RECOVERY:
DURATION / TIME
How quickly will you be expected to hire?

Consider that hiring durations have been impacted due to:

● Candidate Safety Concerns

● Employer Brand Health & Reputation

● Recruitment Virtualization

● Remote Employee Hiring

● Virtual Onboarding Process


HOW FAST?
● High Unemployment Market

Whatever you knew about how long it takes to hire a candidate may have changed. You will need to
anticipate how long it take to activate a candidate through the hiring funnel to achieve a successful hire.

@Recruitics #RecruiticsEDU
SHAPING YOUR RECRUITMENT RECOVERY:
CAPACITY
What is your current capacity to hire? TEAM BANDWIDTH
Consider that hiring capacity may have changed:

● Recruitment Team Bandwidth

● Recruitment Team Budgets

● Recruitment Virtualization

● Virtual Onboarding Process Changes

● Access to Technology & Efficiency Tools WITH WHAT?

Look at your current teams bandwidth and what may have changed that impacts their access and
efficiency to do their jobs effectively. Also consider the levels of effort and time variance to recruit based on
types of roles as not all are equal and this could play a significant factor in calculating capacity.

@Recruitics #RecruiticsEDU
COVID-19 IMPACT TO HIRING CAPACITY

26%
Survey Respondents said some or
all of TA team was laid off or
furloughed due to COVID-19

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COVID-19 IMPACT TO HIRING CAPACITY

92%
Survey Respondents said more
support was needed for talent
acquisition
*top responses of what’s needed: more resources, more efficiency,
more technology, more time

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RECOVERY SHAPES: SUDDEN / HIGH DEMAND

The “V” shape is a sudden decline in The “W” shape is a sudden decline in
demand for a short period of time. Demand demand with a significant short term spike
returns with just as significant an increase. in demand, followed by another sudden
decline before returning to a normalized
Sudden and significant expectations of demand for a longer period of time.
growth and demand.
Short term volatile expectations of demand.

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RECOVERY SHAPES: GRADUAL / SLOW
INCREASED DEMAND

The “U” shape is a sudden decline in The “L” Shape is a sudden decline in
demand for a short period of time that demand that lasts for an extended period
makes a gradually but significant increase of time. It remains flat creating a long flat
to build to near previous levels of demand. tail before beginning to see a slow and
gradual increase in demand.
Gradual but consistent growth to recovery
in the near future. Prolonged and slow recovery for demand.

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SHAPES: VISUAL EFFECTIVENESS FOR CLEAR
UNDERSTAND
Method
The world has rallied to “flatten the curve”, an
effective visual model centered on capacity

Impact on Strategy
By demonstrating capacity of our healthcare
systems, it gave clarity towards the actions needed
to be taken for planning strategies

Regionalization Adaption
Local governments each began producing their
own trend lines based on covid cases and
A similar type of modeling around hospitalizations to understand the shape of trends
“capacity” can also be done for the shape
of recruitment recovery. Method Impact on Effectiveness
Common and collective understanding of objective
and progress to results with moving trends

@Recruitics #RecruiticsEDU
THE SHAPES OF
RECRUITMENT RECOVERY
What to Expect & Recruitment Strategy
Actions to Take

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SHAPING RECRUITMENT RECOVERY WITH
CAPACITY

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HIRING DEMAND MATCHES CAPACITY

What to expect? What actions to take?


● Congratulations, you are a unicorn! ● Great resource planning, pat yourself on the back
● Able to meet demand with existing capacity ● Take a closer look to be sure outliers are not
misrepresenting reality of the near future
● Able to maintain resources & budget needed ● Consider all roles and divisions are represented fairly,
● Recovery is balanced with capacity...why? perhaps do breakouts for each
● Unaffected by impact of COVID-19… yet? ● Identify WHAT caused this success to protect it.
● You are the envy of many, play it forward and share
● Over resourced or efficiency boost previously…? your success with others.

@Recruitics #RecruiticsEDU
HIRING DEMAND BELOW CAPACITY

What to expect? What actions to take?


● Your hiring will be below your capacity ● Consider using the extra team bandwidth to tackle
projects that have higher levels of effort with big long
● Able to meet capacity and do more if demand surges term payoffs while you have the resources

● How long will this last? What will come next? ● Employer Value Proposition / Employer Brand
● Overstaffed perhaps? Recent efficiency gain? ● Careersite Updates, Job Description Templates,
Workflow Process Design, Employee Referral,
● Be sure to confirm this before making any significant Advocacy & Evangelist Programs, Brand Reputation
assumptions of how to respond Monitoring / Response, Social Profile Updates

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HIRING DEMAND EXCEEDS CAPACITY

What to expect? What actions to take?


● Expect that your hiring demand will exceed your ● Start making some noise, because you will need help!
capacity to hire and roles will be unfulfilled
● How will it affect the business if unable to meet hiring
● Expect stress and pressure on the TA team fulfill demand? Be sure stakeholders and leadership are
demand aware.

● Expect candidate experience will decline, which may ● Use the shape of your recruitment recovery to rally
have long term employer brand impact and may also your entire organization on supporting “bringing
potentially impact consumer brand people back to work”.

@Recruitics #RecruiticsEDU
WHAT IS THE SHAPE OF YOUR
RECRUITMENT RECOVERY?

WILL YOUR HIRING CAPACITY BE ABLE


TO MEET YOUR HIRING DEMAND?
@Recruitics #RecruiticsEDU
QUESTIONS?
Ask Away!

? ? ? ? ?
You can submit questions in the Zoom chat box, or tweet us at
@Recruitics with the hashtag #RecruiticsEDU.

@Recruitics #RecruiticsEDU
We’re here to help companies
bring people back to work!

@Recruitics #RecruiticsEDU
DRIVEN BY DATA.
POWERED BY PEOPLE.

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