Freshwater Biome

Lake Superior vs Lake Victoria

Understand

- characteristics
- flora/ fauna
- Ecological threats
- Conservation Effort
- Importance of them

By Mohammed Elahi
 LAKE
SUPERIOR
Characteristic
largest freshwater lake in the
world by surface area with 31,700
mi²
Warm-summer humid continental
climate, with water temperature at
65.1°F on August, lowest water
temperature of 32.4°F at March.
30 inches (76 cm) of precipitation
that hits the lake each year, most
falls between May and October.
air temperatures locally can
fluctuate from minus 20° F up to
90° F, while Lake Superior’s core
water temperatures hover near 40°
F all year.
The deepest point in Lake Superior
(about 40 miles north of Munising,
Michigan) is 1,300 feet (400 meters)
below the surface.

FLORA AND
45%F A U N A30%
25%
From International Hospitality & Retail Other Tertiary
Tourism Revenues Industries Industries

ANIMALS
- Sea Lamprey
Swim bladders are gas-
filled organs that help a
fish control its buoyancy
and to act as a stabilizing
agent; therefore sea
lamprey are bottom
dwellers and attach to
rocks by their mouths
PLANTS
- purple loosestrife
is capable of rapid
adaption, it can quickly
expand its range and
spread into new
environments
 - River otter - Buckthorn
Have waterproof, velvety regenerate by sprouting
coats that act as insulation from cut or damaged
as layer fat sits below the stems from the root
slick coat crown following
complete removal

- Walleye
- Flowering Rush
has a reflective film of
In deeper water, the
pigment coving its eyes,
plants grow submerged
helping it see in murky
and have flexible floating
waters
- Spoonhead Sculpin leaves that reach the
large, fanlike pectoral fins surface and move
and flattened body shape
-Cinquefoil
allow it to stay pressed
shrub's versatility helps it
against the stream bottom,
adapt to all types of soil
maintaining its position
ECOLOGICAL THREAT
Development of the shoreline, Lake Superior has the highest ratio
including construction of of non-native invasive species to
recreational homes, is one of the native species of all the Great Lakes.
Invasive round goby colonized
most pressing issues facing Lake
nearby shoreline
Superior.
concentrations of dieldrin, mercury,
Tiny plastic beads can slip past
PCBs, and toxaphene in Lake Superior water treatment plants and into the
continue to exceed the most stringent Great Lakes.
water quality standards.
factories had been dumping chemical pollutants in to
the lake and the waterways that flowed into it

CONSERVATION EFFORTS

Canada and the United States are Monitoring in Lake Superior in Categories of different
continuing their commitment to 2005 - 2006 emphasizes conservation target are
critical pollutants and the lower selected for further accession
protect, restore, and maintain Lake
food web. Rehabilitation of and implementation of solution
Superior through activities outlined
critical aquatic habitats is by the national government.
in the Lakewide Management Plan
underway and several wildlife The Lake Superior Biodiversity
(LaMP) and implemented through and fish species have Conservation Strategy is
the Binational Program to Restore been restored. produced by local board to
and Protect the Lake Superior Basin allocate funding to damaged
area and land

IMPORTANCE

It contains the world's 10% of the freshwater supply and is important for shipping route for iron ore and is
part of the Great Lakes Waterway. This location supplies water for more than 40 million people in nearby
location. It has the longest undeveloped coastline of all the Great Lakes, with less than 5% of developed
shoreline. Many endangered species have found refuge in the Lake Superior landscape, including the Gray
Wolf and the Canada Lynx.
 LAKE
VICTORIA
Characteristic
 LET'S GO
SHOPPING!
WHAT ARE CUSTOMER'S HABITS

FEMALE MALE

PREFER TO SHOP IN THE:

MORNING
AFTERNOON
EVENING

Male
25%

SHOPPERS
WHO PREFER
OUR BRAND
Female
75%

HOW FREQUENTLY THEY GO SHOPPING

90 70 80
56 60
60
42
40
28
30
14 20

0 0 0
EVERY WEEK ONCE A MONTH RARELY