KOM3431

QUANTITATIVE RESEARCH METHOD IN

COMMUNICATION

LECTURER’S NAME:
DR ROSMIZA BINTI HAJI BIDIN

SSPS ASSIGMENT (PAIR)

BY:
KHAIRUN BADRIAH BINTI ADNAN (201755)
SITI ZUBAIDAH BINTI MOHD ZAINI (203263)
FREQUENCIES VARIABLES=Gender Race Age Academic

/ORDER=ANALYSIS.

Frequencies

Statistics

Highest
academic
Gender Race Age qualification

N Valid 60 60 60 60

Missing 0 0 0 0

Frequency Table

Gender

Cumulative
Frequency Percent Valid Percent Percent

Valid Male 12 20.0 20.0 20.0

Female 48 80.0 80.0 100.0

Total 60 100.0 100.0

Race

Cumulative
Frequency Percent Valid Percent Percent

Valid Malay 35 58.3 58.3 58.3

Chinese 16 26.7 26.7 85.0

 Indian 2 3.3 3.3 88.3

Others 7 11.7 11.7 100.0

Total 60 100.0 100.0

Age

Cumulative
Frequency Percent Valid Percent Percent

Valid 20-30 years old 60 100.0 100.0 100.0

Highest academic qualification

Cumulative
Frequency Percent Valid Percent Percent

Valid Diploma 8 13.3 13.3 13.3

Degree 52 86.7 86.7 100.0

Total 60 100.0 100.0

DESCRIPTIVES VARIABLES=SB_5 SB_6 SB_7 SB_8 SB_9 SB_10 SB_11 SB_12 SB_13

/STATISTICS=MEAN STDDEV.

Descriptives
Descriptive Statistics

N Mean Std. Deviation

The e-commerce website 60 4.4500 .62232

information should tell
customers how they can
communicate with the
company (e.g., telephone, e-
mail)

The e-commerce website 60 4.3000 .69624

information should introduce
the company and its Brand

The e-commerce website 60 4.3167 .72467

information content should
list the production and
distribution places of the
produce product

The e-commerce website 60 4.3167 .77002

information content should
list the costs of services,
exchanges, and returns

The e-commerce website 60 4.3833 .66617

information content should
provide a detailed description
of the product

The e-commerce website 60 4.1167 .86537

should provide price
increment/decrement
information about the product

Each type of product should 60 3.9333 .84104

have an expert comment or
recommendation
The e-commerce website 60 4.1500 .84020
information content should
clarify the purchase
responsibility for customers

The e-commerce website 60 4.2333 .74485

information content should
clearly list the restrictions of
discounts and sales

Valid N (listwise) 60

Average 4.25 0.725

DESCRIPTIVES VARIABLES=SC_14 SC_15 SC_16 SC_17

/SAVE

/STATISTICS=MEAN STDDEV.

Descriptives
Descriptive Statistics

N Mean Std. Deviation

The content of e-commerce 60 4.0333 .78041

websites improves my
performance in searching for
information I need

The content of e-commerce 60 4.0667 .68561

website enables me to
search for information faster

The content of e-commerce 60 4.1167 .73857

website enhances my
effectiveness in information
search

The content of e-commerce 60 4.1333 .70028

website increases my
productivity in information
search

Valid N (listwise) 60

Average 4.09 0.73

COMPUTE Obj1_avg=MEAN(SB_5,SB_6,SB_7,SB_8,SB_9,SB_10,SB_11,SB_12,SB_13).

EXECUTE.

COMPUTE Obj2_avg=MEAN(SC_14,SC_15,SC_16,SC_17).

EXECUTE.

CORRELATIONS

/VARIABLES=Obj1_avg Obj2_avg

/PRINT=TWOTAIL NOSIG

/MISSING=PAIRWISE.

Correlations
Correlations

Obj1_avg Obj2_avg

Obj1_avg Pearson Correlation 1 .621**

Sig. (2-tailed) .000

N 60 60

Obj2_avg Pearson Correlation .621** 1

Sig. (2-tailed) .000

N 60 60

**. Correlation is significant at the 0.01 level (2-tailed).

Malaysia’s e-commerce websites’ information and its influence on customers

information privacy concern

1. Objective of The Study

General Objective

To investigate the relationship between the nature of content for e-commerce

informational website with website information exposure effect.

Specific objectives

1. To identify the nature of content for e-commerce informational website

2. To identify website information exposure effect

3. To examine the relationship between the nature of content for e-commerce

informational website with website information exposure effect.

2. Assignment

Assignment 1: Profile of Respondents (Descriptive statistics)

Table 1: Demographic of Respondents

Variables Frequencies Percent (%)

Gender Male 12 20.0
Female 48 80.0
Race Malay 35 58.3
Chinese 16 26.7
Indian 2 3.3
Others 7 11.7
Age 20-30 years old 60 100.0
Highest Academic Qualification Diploma 8 13.3
Degree 52 86.7
Assignment 2: Objective 1 and objective 2 (mean and standard deviation)

Table 2: Mean and Standard Deviation for Objective 1

N Mean Std. Deviation

The e-commerce website information should tell 60 4.4500 .62232
customers how they can communicate with the
company (e.g., telephone, e-mail)
The e-commerce website information should 60 4.3000 .69624
introduce the company and its Brand
The e-commerce website information content 60 4.3167 .72467
should list the production and distribution places
of the produce product
The e-commerce website information content 60 4.3167 .77002
should list the costs of services, exchanges, and
returns
The e-commerce website information content 60 4.3833 .66617
should provide a detailed description of the
product
The e-commerce website should provide price 60 4.1167 .86537
increment/decrement information about the
product
Each type of product should have an expert 60 3.9333 .84104
comment or recommendation
The e-commerce website information content 60 4.1500 .84020
should clarify the purchase responsibility for
customers
The e-commerce website information content 60 4.2333 .74485
should clearly list the restrictions of discounts
and sales
Valid N (listwise) 60
Average 4.25 0.725
Table 3: Mean and Standard Deviation for Objective 2

N Mean Std. Deviation

The content of e-commerce websites 60 4.0333 .78041
improves my performance in
searching for information I need
The content of e-commerce website 60 4.0667 .68561
enables me to search for information
faster
The content of e-commerce website 60 4.1167 .73857
enhances my effectiveness in
information search
The content of e-commerce website 60 4.1333 .70028
increases my productivity in
information search
Valid N (listwise) 60
Average 4.09 0.73
Assignment 3: Objective 3 (correlation)

Table 4: Correlation between Objective 1 and Objective 2

Compute Mean Objective 1 Objective 2

Objective 1 Pearson 1 .621**
Correlation
Sig. (2-tailed) .000
N 60 60
Objective 2 Pearson .621** 1
Correlation
Sig. (2-tailed) .000
N 60 60
**. Correlation is significant at the 0.01 level (2-tailed).