FEMALE

PRODUCT APPEAL

QUALITY

5 4 3 2 1

1. IIIII-IIIII-IIII IIIII-III II II

2. I IIIII-II IIIII-III IIIII-III I

3. IIIII- IIIII-IIIII-I IIIII- IIII

4. IIIII-I IIIII-IIIII-III IIIII- I I

APPEARANCE

5 4 3 2 1

1. IIIII-IIIII-IIIII-II IIIII-II I

2. IIIII- IIIII-III IIIII-III III I

3. IIIII-IIIII-IIIII-I IIIII- II I I

4. IIIII-I IIIII-II IIIII-I III III

5. IIIII-I IIIII-III IIIII-I IIII I

 DURABILTY

5 4 3 2 1

1. IIIII-III IIIII-IIIII-II IIII I I

2. IIIII-IIIII-II IIIII-III II II

3. IIIII-IIII IIIII-III IIIII-I II

4. IIIII-III IIIII-IIIII-IIII II I

5. IIIII-IIIII- IIIII-IIIII-III I I
 PURCHASE INTENTION

5 4 3 2 1

1. IIIII-I IIIII-IIIII-II IIIII-II

2. IIII IIIII-IIIII- IIIII-II IIII

3. IIIII-I IIIII-I IIIII-IIII III I

4. IIIII- IIIII- IIIII-IIIII-I IIII

5. IIIII-II IIIII-III IIIII- IIII I

6. IIIII-II IIIII-III IIIII- IIIII-

7. IIIII- IIIII-IIIII- IIIII-II II I

8. IIII IIIII-III IIIII-I IIIII-I I

9. IIIII-III IIIII-IIII IIIII- II I