FEMALE

PRODUCT APPEAL

QUALITY

5 4 3 2 1

1 IIIII-IIIII-IIIII-I IIIII-II I I

2 III III IIIII-IIIII-II IIII III

3 III IIIII-IIIII IIIII-II IIIII

4 IIIII-III IIIII-IIIII IIIII II

APPEARANCE

5 4 3 2 1

1 IIIII-IIIII-IIIII-IIII IIII I I

2 IIIII-III IIIII IIIII-IIIII II

3 IIIII-IIIII-IIIII IIIII-I III I

4 IIIII-II IIIII-IIII IIIII IIII

5 IIIII-II IIIII-IIII IIIII-II II

DURABILTY

5 4 3 2 1

1 IIIII-IIIII-II IIIII-I IIIII-I I

2 IIIII-IIIII-I IIIII-IIII IIIII

3 IIIII-II IIIII-IIIII-IIIII II I

4 IIIII-IIIII-III IIIII-III III I

5 IIIII-IIIII-I IIIII-IIII IIII I

PURCHASE INTENTION

5 4 3 2 1

1 IIIII-IIII IIIII IIIII-IIIII I

2 IIII IIIII IIIII-IIIII-I IIIII

3 IIIII IIIII-IIIII IIIII-III I I

4 IIII IIIII-II IIIII-IIIII-II II

5 IIII IIIII-IIIII-II IIIII-I III

6 IIIII-II IIIII-II IIIII-IIII I I

7 III IIIII-IIIII IIIII-IIIII I I

8 IIIII IIIII-I IIIII-II IIIII-I I

9 IIIII-IIIII-I IIIII-II IIIII I I