CONTENTS

At Violet, our products are designed to bridge the gap between the
professionally installed and the consumer smart home. Today you will see:

▪ ABOUT VIOLET
▪ OUR PRODUCT
▪ MARKET ANALYSIS & OPPORTUNITY GAP
▪ STRATEGY
▪ THE TEAM
▪ NOW & NEXT
▪ THE ASK
Intelligence in every space.
OUR ORIGINS

At Violet, we believe professionally specified and installed smart homes can,

and should be better than consumer alternatives.

Through years of hands-on experience in the smart home industry, we’ve seen
many projects offering user experiences that can’t match those of cheaper
alternatives bought online, and also cost installers a lot of time and
aggravation to deliver.

Sure, those cheap alternatives don’t have the premium finishes, scalability or
reliability, but they have the features.

We set out to combine the best of both markets. We created Violet.

Intelligence in every space.

OUR PURPOSE

Enhancing lives
with
individualised integrated
intelligence
in
every premium space.

Intelligence in every space.

OUR VISION

We believe that artificial intelligence integrated into our surroundings can

replace handheld electronics and we are driving this change.

Imagine a world where your own digital assistant follows you wherever you go,
integrating with your surroundings as you move. It could quite literally open
doors for you, or at least play your favourite track or set the temperature just
how you like it without you even asking.

This is our vision at Violet and our first product on this journey is Switch.

Intelligence in every space.

“We are doing to Smart Homes what the
iPhone did to handheld electronics.”

“The Sonos of lighting and control.”

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VIOLET VIOLET Suspendisse placerat nisi risus, quis
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SWITCH
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IMAGE
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~100mm x
~100mm
Intelligence in every space.
SWITCH
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VIOLET PRODUCT VIOLET PRODUCT

IMAGE IMAGE

Intelligence in every space.

SWITCH
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VIOLET PRODUCT
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Intelligence in every space.

THE FIRST PROBLEM
SOLVED
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VIOLET PRICE POINT A
NO-BRAINER FOR
CUSTOMERS
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PRODUCT
ROADMAP
Month 5 Month 9 Month 11
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Month 12
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THE BEST OF TWO MARKETS AND
THE GAP BETWEEN
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CONSUMER CEDIA
 Consumer Market CEDIA Market

THE PROS
OF BOTH
MARKETS...

Intelligent, cutting edge software Premium finishes, scalable

Consumer Market CEDIA Market

...WITHOUT
THE CONS

White and clunky, not scalable Bulky, wire heavy, centralised

 THE BEST OF TWO MARKETS AND
THE GAP BETWEEN
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Projected Revenue in the UK Smart Home market UK CEDIA Members total market size 2018
2020 (Statista 2020 less CEDIA 2018) (CEDIA 2018)
 THE WINDOW OF OPPORTUNITY
HAS JUST OPENED
Economics
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Social
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Technology
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OPPORTUNITY

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WE ARE THE FIRST
TO OFFER...
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GO-TO-MARKET

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END GAME

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 Profile Profile Profile
pic pic pic
Xxxx xxxxxx Xxxx xxxxx Xxxxxx xxxxx
Brand Strategy & Marketing Founder Electronic Engineer
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Profile Profile Profile

pic
Xxxxxx xxxxx
Software Engineer
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Xxxxx xxxxx
Software Engineer
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Xxxxx xxxxxx
Legal Counsel (consultant)
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NOW & NEXT
Now Next

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£000k EQUITY SEED ROUND
OFFERING SEIS/EIS
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USE OF FUNDS

PIE CHART PIE CHART

TARGET
MILESTONES Month 9-10
Month 5
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FINANCIAL PROJECTIONS

Finance Graph Finance Graph

ZERO-REVENUE RUNWAY

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MORE INFORMATION
For our business plan and financial projections, please contact:

Picture

xxxx
Founder
xx@xxxxxxx.xxx
+44 (0) xxxxxxxxxxxx