A/W 2019

UA X JD X AJ
D/OOH CAMPAIGN
SEPTEMBER 2019
 CONTENTS

LONDON
Digiwall LIVERPOOL
Crosstrack MANCHESTER
Mall D6
D12 Blow Up Banner
M-Vision
LCDs Large DOOH 4x
Large DOOH
Ribbons Mall XL
Holiday Inn
D6 Roadside Mall D6
Mall D6
CREATIVE
LONDON
DIGIWALL
IMPACT (AWARENESS) DIGIWALL - BOND STREET

Location: Bond Street Underground

Format: Static poster

+ Digital screen (video / no sound)

Dwell time: ~5 secs

*to watch video, go to slide 12

IMPACT (AWARENESS) DIGIWALL - BOND STREET

*to watch video, go to slide 12

IMPACT (AWARENESS) DIGIWALL - OXFORD CIRCUS

Location: Oxford Circus Underground

Format: Static poster

+ Digital screen (video / no sound)

Dwell time: ~5 secs

*to watch video, go to slide 12

IMPACT (AWARENESS) DIGIWALL - OXFORD CIRCUS

*to watch video, go to slide 12

IMPACT (AWARENESS) DIGIWALL VIDEO CONTENT

Oxford Circus

Bond Street
CROSS TRACK
IMPACT (AWARENESS) CROSS TRACK PLATFORM

Location: Oxford Circus

Underground

Spec: 48 sheet, 14 panels static

Dwell time: ~1-3 mins
IMPACT (AWARENESS) CROSS TRACK PLATFORM

We have used the ticker tape as a linear device to link all the images together
across the platform in one continuous mantra. The logo lock-up on each image is
placed in the top corners, where it doesn’t clash with the ticker tape.

ALL 14 PANELS
IMPACT (AWARENESS) CROSS TRACK PLATFORM

ALL 5 CONSECUTIVE PANELS, REPEATED TO FORM A TOTAL OF 14 WITH A CONTINUOUS TICKER TAPE.
D12
 D12

Location
Underground (x3)

Format
Digital screen (video or static), UHD
5 sec spot within a 30 sec loop

Dwell time
~5 sec
LCD’s
 LCD’s

Location: Underground 9x

Format: Digital screen (video, no sound)

5 sec spot on 30 sec loop

Dwell time: ~5 sec

2 Executions:

skipping punch to camera locker room (new option) * animation style

RIBBONS
 RIBBONS

OPTION 1
Location: Underground, escalator (x1)

Format: Digital screen (video or static)

Dwell time: 20-30 secs, moving

Execution:
The ticker tape moves along and the video
repeats 6 times with two logo panels.
 RIBBONS

OPTION 2
Location: Underground, escalator (x1)

Format: Digital screen (video or static)

Dwell time: 20-30 secs, moving

Execution:
The ticker tape stays still and the video repeats 6
times with two logo panels.
 RIBBONS

OPTION 3
still 1 video still 2 logos, animated

We created a calmer and more

balanced layout with more
attention for product and range,
using 4 stills from the cross
track to break up the video.
Shown above: first 4 panels (repeats with two more stills)
 RIBBONS VIDEO

*This is the product edit to feature in the screens for the Ribbons, it’s the same as the one
already signed off for Digi wall.
D6
 OXFORD ST D6

Location: Roadside (x50)

Format: Static (rotating screen of 10s) Portrait

Dwell time: Mixed ~5 - 10 sec

(commuting and shopping traffic)

Placement & executions:

We’d like to alternate between the two
executions; skip - punch - skip and so on.
People mostly stay on the same side of the
road, so we want to alternate per road side,
not across the road.

skipping punch to camera

MANCHESTER
BLOW UP BANNER
 BLOW UP BANNER

Location
Exchange Square, M2 2EQ

Format
Static

Dwell time
5 - 10 secs
LARGE DOOH
 LARGE DOOH
The Screen Piccadilly Gardens

Location: Piccadilly Gardens

Format: Digital screens - various sizes

10 sec videos (on a loop with 7 spots)

Dwell time: Mixed

* animation style
 LARGE DOOH
The Screen Gateway Piccadilly

Location: Gateway Piccadilly

Format: Digital screens - various sizes

10 sec videos (on a loop with 7 spots)

Dwell time: Mixed

* animation style
 LARGE DOOH
The Screen at Arndale & The Printworks

Location: The Screen at Arndale & The Printworks

Format: Digital screens - various sizes

10 sec videos (on a loop with 7 spots)

Dwell time: Mixed

* animation style
MALL XL
 MALL XL

Location: Arndale, Shopping Centre (x1)

Format: Portrait, Digital Screen

Video, 10 sec

Dwell time: 5 - 10 sec

* animation style
MALL D6
 MALL D6s

Location: Arndale, Shopping Centre (x15)

Format: Portrait, Digital screen

Static or 10 sec video

Dwell time: 5 - 10 sec

Executions:

skipping punch to camera * animation style

LIVERPOOL
MALL D6
 MALL D6s

Location: Liverpool One (x13)

Format: Portrait, Digital screen

Static or 10 sec video

Dwell time: 5 - 10 sec

2 Executions:

skipping punch to camera * animation style

M-VISION
 M-VISION

Location
Liverpool One, Shopping Centre (x1)

Format
Portrait, Digital Screen
Static or Video, 10s

Dwell time
Mixed

* animation style
LARGE DOOH
 LARGE DOOH

Location
Liverpool Media wall (x1)

Format
Large landscape, static or moving

Dwell time: mixed

* animation style * animation style

Holiday Inn
IMPACT BLOW UP BANNER

Location
Roadside, Holiday Inn, Liverpool L1 1NQ

Format
Static, Portrait

Dwell time
~5-10 sec
IMPACT (AWARENESS)
BLOW UP BANNER

OPTION A