PERSONA 1

NAME : ​Phoebe
GENDER​: Female
AGE : ​21
OCCUPATION : ​Student
HOUSEHOLD INCOME​: No income
EDUCATION :​Bachelor Degree
BIO : Phoebe is an art and design student, she often goes to exhibition to explore or get
inspired. She felt disappointed because some of her favourite exhibitions got canceled
due to the pandemic.

GOALS :
1. Can always revisit to the exhibition
2. Avoid contact with people when visiting exhibition

FRUSTRATION :
1. Exhibition got canceled
2. Fear of getting infection when visiting to exhibition

USER STORY
“As a student, I want to have easy access to exhibitions around the world so that I could explore
more and it will help in my study.”
PERSONA 2
NAME : ​Fabien
GENDER​: Male
AGE : ​35
OCCUPATION : ​Employed
HOUSEHOLD INCOME​: RM 4,001 - RM5,000
EDUCATION :​Bachelor Degree
BIO : Fabien is an art collector, he always travels to other countries because of some painting
or installation. But due to the pandemic, he can’t travel to another country, and he felt is
a bit troublesome to go out because of some restrictions.

GOALS :
1. Can access to the exhibition in his own place
2. Less time consuming when visit to an exhibition

FRUSTRATION :
1. The troublesome of SOP when going to a exhibition
2. Time consuming because of queuing due to the limitation of visitor
3. Can’t travel in this period of time

USER STORY
“As an art collector, I hope to save the travelling cost and time so that I can enjoy exhibitions in
a more comfortable condition.”
PERSONA 3
NAME : ​Mia
GENDER​: Female
AGE : ​34
OCCUPATION : ​Housewife
HOUSEHOLD INCOME​: No income
EDUCATION :​Bachelor Degree
BIO : Mia is a housewife and she had two children. She loves to explore different kind of
exhibitions. Everyday she would need to fetch her children to school and pick them up after
school. Her daily life is packed and this makes her miss out her chance to go to the exhibition
that she was interested in.

GOALS :
1. Access to more exhibition when having some me time
2. Access to the exhibition at any places

FRUSTRATION :
1. Due to time issue always missed out interesting exhibition
2. The cost of time when travel to the exhibition

USER STORY
“As a housewife, I want to have more freedom of time so that in the packed schedeule I could
still explore interesting exhibition.”