Idea & Problem

There are a lot of fun and interesting exhibitions happening around the world, no matter big or small one. But
due to the lack of publicity and also the popularity of the exhibitor or artist, some of the exhibitions did not
reach out to a bigger crowd. Furthermore, sometimes when we travel to a country all of sudden we feel like
going to some exhibition but we do not know how to start finding, and we will end up not going.

Goal
Create apps that gather all different kinds of art exhibitions around the world, have some basic information
about the exhibition and also the ability to purchase tickets for the exhibition via the apps in one place.
(painting, art installation, concept exhibition, fine art)

Question to research
1. How the pandemic affect the exhibition / museum
UNESCO and the International Council of Museum found that nearly 13% of more that 85,000
museums worldwide had shut down because of the pandemic. Lockdown, social distancing make more
than one in ten museums unacceptably large loss. Restriction public access to the museum​(Seifman,
2020)

Galleries’ sales dropped 36% on average in the first six months of 2020 compared to the same period in
2019, according to McAndrew’s report, with 83% of all responding galleries saying their sales had
fallen. (Sutton, 2020)

With events being canceled or postponed due to Covid 19, many companies and museums are bringing
their physical events online and reviewing digital offers to create virtual show possibilities. (Admind,
2020)

With health and safety as the ultimate priorities, some of the most anticipated industry events have
been forced to reschedule or downright cancel. Here is the current status of many of them, which we
will continue to update regularly. ​(Akkam, n.d.)

2. The type of VR ​(Poetker, 2019)

● Full Immersive Simulation
With a completed head mounted display​, headphones, gloves, and maybe a treadmill or some kind of
suspension apparatus, commonly used in gaming and entertainment purposes. Provide a wide view of
the field, and will feel like it is at the place.

● Semi-Immersive Simulation
VR is mainly used for educational​ and training purposes and the experience is made possible with
graphical computing and large projector systems.Not possible to try it anywhere. For example, like
pilots, they use a physical environment to support virtual reality.

● Non Immersive Stimulation

Forgotten as an actual type of VR, because it is very common in our life, is like everywhere. It is like
we interact with the virtual space in a physical space.

3. Problem company face when organizing exhibition ​(4Experience Virtual Reality Studio, 2020)
● Cost
spend a lot of time and money when organizing new exhibitions or showrooms.Each new location will
require a new set of expenses and additional resources to pull off successfully.
● Logistical and technical problems
Large-scale exhibitions take a lot of man-power, moving people and materials from location to location
poses a different set of problems.

● How to attract visitor

most customers today have become desensitized by traditional exhibition materials

4. The benefits of virtual exhibition ​(BCI, n.d.)

Cost - travel cost ​accommodation, transport, food and more
Time - travel time, time zone
Environment - no need to have contact with too much people, comfortable in own area
Location - no need to travel to another country just for exhibition
Wont miss out - cant split if have same time exhibition

5. Case Study and Existing Project

● ArtSteps Exhibition ​(Artsteps.com, 2019)
A web based platform that allows people to create a virtual reality exhibition. Create models or actual
virtual exhibitions by designing realistic 3D environments, 2D artifacts, 3D artifacts and also video.
Mainly on this platform is to create virtual exhibitions, not existing exhibitions.

● British Museum (​Museum of the World, 2019)

Not exactly for exhibition, they use a timeline to show the painting. Scroll to move, and can consider
the interactive part of the page.

● vFairs (vFairs, n.d.)

A platform that provide customize virtual exhibition service, not only art exhibition, also trade show
and others

● Chinatown Heritage (LTD, n.d.)

The virtual tour boasts images that were taken in high resolution, so you can examine the detail of each
photograph or artefact by zooming in or out. What more, you can even view the exhibition in VR.

● Kwong Woh Hing Sauce Factory ​(360 Virtual Tour | Gigapixel Photography | 360 Video Post | Haroko
Studio, n.d.)
Haroko Studio's 360-degree virtual tour of ​Kwong Woh Hing Sauce Factory​. The virtual tour is
complete with embedded photos, magazine articles, supportive texts, and accompanying music.

● Art Central x Artsy Online Fair (www.artsy.net, n.d.)

 Featuring cutting-edge works by emerging artists, the online catalogue will offer a longer opportunity
for collectors and participating galleries to interact. Sell art pieces inside

References
Seifman, A. the A. / R. (2020). ​Coronavirus and Art: How Quarantine Impacts Museums​. [online] Impakter.
Available at: ​https://impakter.com/coronavirus-and-art-how-quarantine-impacts-museums/​.

​Sutton, B. (2020). ​Gallery Sales Dropped 36% and Online Auctions Surged as COVID-19 Hit the Art World​.
[online] Artsy. Available at:
https://www.artsy.net/article/artsy-editorial-gallery-sales-dropped-36-art-market-reeled-pandemic​ [Accessed 18
Jan. 2021].

Admind. (2020). ​How is coronavirus changing our event and exhibition industry?​ [online] Available at:
https://admindagency.com/how-is-coronavirus-changing-our-event-and-exhibition-industry-or-taking-our-experi
ences-from-the-physical-to-the-digital-in-2020-and-beyond/​ [Accessed 18 Jan. 2021].

Akkam, A. (n.d.). ​All the Design Events That Have Been Canceled or Postponed Due to Coronavirus So Far.​
[online] Architectural Digest. Available at:
https://www.architecturaldigest.com/story/all-the-design-events-that-have-been-canceled-or-postponed-due-to-c
oronavirus-so-far​.

​Poetker, B. (2019). ​What Is Virtual Reality? (+3 Types of VR Experiences)​. [online] G2.com. Available at:
https://learn.g2.com/virtual-reality​.

​BCI (n.d.). ​The benefits of attending a virtual conference.​ [online] www.thebci.org. Available at:
https://www.thebci.org/news/the-benefits-of-attending-a-virtual-conference.html​ [Accessed 18 Jan. 2021].

Artsteps.com. (2019). ​Artsteps​. [online] Available at: ​https://www.artsteps.com/​.

​Museum of the World. (2019). ​The Museum of the World.​ [online] Available at:
https://britishmuseum.withgoogle.com/​.

vFairs.com. (n.d.). ​Virtual Exhibition Fair - Online Exhibition Fair - vFairs​. [online] Available at:
https://www.vfairs.com/solutions/virtual-exhibition-fair/​.
​LTD, P. & I. by H.S.P. (n.d.). ​Chinatown Heritage Centre Virtual Tour​. [online] www.harokostudio.com.
Available at: ​https://www.harokostudio.com/wp-content/uploads/project/chinatown-heritage-centre/chc.html
[Accessed 18 Jan. 2021].

Time Out Singapore. (n.d.). ​The best virtual art exhibitions to explore from your couch​. [online] Available at:
https://www.timeout.com/singapore/art/the-best-virtual-art-exhibitions-to-explore-from-your-couch​ [Accessed
18 Jan. 2021].

360 Virtual Tour | Gigapixel Photography | 360 Video Post | Haroko Studio. (n.d.). ​Kwong Woh Hing Sauce
Factory | Factory Virtual Tour In 360 Degree​. [online] Available at:
https://www.harokostudio.com/project/kwong-woh-hing-sauce-factory/​ [Accessed 18 Jan. 2021].

​www.artsy.net. (n.d.). ​Art Central 2020 | Artsy.​ [online] Available at: h​ ttps://www.artsy.net/fair/art-central-2020
[Accessed 18 Jan. 2021].

4Experience Virtual Reality Studio. (2020). ​Why Virtual Exhibitions are so delightful for the audience?​ [online]
Available at: https://4experience.co/why-virtual-exhibitions-are-so-delightful-for-the-audience/ [Accessed 18
Jan. 2021].
Things to consider

Technical Problem
● Use what to create the VR
● Website
● What type of VR

How it helps during this time

1. Provide a platform for them to have chance to explore exhibition that are in other country
2. Increase the sales opportunity (selling the art pieces that they interested in the exhibition)
3. Student can also put their graduation exhibition, won't because of the pandemic they won't be able to
have the exhibition
4. VR exhibition also need ticket (can have cheaper price, so this can also help them to able to survive)
5. Won’t need to travel to another country if they want to see

Summarize
Due to covid many of the exhibition and art galleries have been closed or cancelled.
This makes the sales in the art sector decrease.
The apps can have VR exhibitions to let the audience visit. They also can buy tickets or pieces of art.
Create more opportunities to help them in this pandemic.
Use web (more cost effective, everyone can access without any extra devices)

What function can have in the website

Can rate the exhibition
Purchase ticket
Information about the exhibition
Set reminder (if you are interested)
Filter (country) (kind of exhibition)

Objective
To let ppl still visit exhibitions in this pandemic

Research Question
How can virtual exhibitions benefit people during this pandemic?

Target Audience
● Demographic
Gender​ : female and male
Age​ : Millennials (22-37) and Gen X (​38-53)
Occupation​ : people who work in creative art field (like lecturer, artist, student,
Living ​: Urban Area

● Psychographic
Like to explore (student)
(​https://itsallhowyourememberit.wordpress.com/2020/09/29/great-virtual-exhibits-go-back-to-the-basics/​)

Interested in art (lecturer, artist)

(​https://itsallhowyourememberit.wordpress.com/2020/09/29/great-virtual-exhibits-go-back-to-the-basics/​)

Finding inspiration
(​https://www.damianosborne.com/where-do-artists-find-inspiration​)