A.

INNOVATIVE PRODUCTS AND SERVICES DURING A PANDEMIC/NEW NORMAL

Theatre

Theaters have been compelled to come up with new strategies to keep their audiences
entertained as a result of ocial gathering restrictions and the requirement for physical distance.

TRENDS

 Virtual Performances

This allows audiences to enjoy theatre from the comfort of their homes.

• Drive-In Theatre

This provides a safe and socially distanced way to experienced live theatre

• Outdoor Performances

Open air spaces allow for better airflow and easier distancing between audience members.

• Hybrid Productions

This could involve incorporating video projections, live streaming, or interactive elements that
engage both in-person and online audiences.

• Creative Use Of Technology

This includes creating virtual sets, utilizing augmented reality, or incorporating video
conferencing tools for interactive performances.

• Digital Marketing And Promotion

Generate awareness and ticket sales.

ISSUES

• Closure of Theaters: In order to adhere to health and safety rules, several theaters had to
close their doors either temporarily or permanently.

• Financial Struggles: Theaters and those employed in theatrical production, such as

performers, directors, and crew members, have both faced financial challenges as a result of
theater closures.
• Audience Engagement: Theaters have had to come up with other methods of audience
interaction because to gathering limitations, such as live streaming performances or utilizing
digital platforms.

• Safety Measures: Theatres that have been able to reopen have had to implement strict safety
measures, such as limited seating, mandatory mask-wearing, and enhanced cleaning protocols,
to ensure the safety of both the audience and the performers.

• Creative Adaptation: Theatre productions have had to adapt creatively by exploring outdoor
performances, drive-in theaters, or innovative digital productions.

VIDEO GAMES

Generation by generation video games evolving rapidly, due to technological advancement it

widens the opportunity to this industry to fully maximize is own potential.

ISSUES

According to Peter Grinspoon (2020), gaming has also been associated with sleep deprivation,
insomnia and circadian rhythm disorders, depression, aggression, and anxiety, though more
studies are needed to establish the validity and the strength of these connections.

PANDEMIC

According to Yagumo Morikawa (2023), the creation of video games is accelerating daily, and
there are no signs that this trend will soon come to an end. Even though pandemic affect a lot of
thing, gaming industry adopt to this phenomenon. It creates a lot of trend like the creation of
different moba games that you can compete to the world, the popularity of virtual reality
equipment increases, and crypto currency games rises. Aside from the game itself, due to
pandemic the streaming community get more popular and they utilize the technology to create
and start online tournaments.

NEW NORMAL

Due to the effect of the pandemic, game developers innovate something to create better gaming
experience. They introduce the web3technology, aside from that developers focuses on making
hyper realistic graphics to gather more market. Aside from that, since e-tournament gather a lot
of positive review, gaming industry adopts to it, they use a variety of new technology to create
holographic character in tournament conducted whether face to face or online. Lastly, due to the
introduction of crypto currency, different variety of nft games born.
SPORTS

All we know when it come to sports it involves a lot of physical actions and interaction, when
covid 19 occurs it affect not only the sports industry but also the player itself.

PANDEMIC

Due to physical distancing protocol, it creates impact in the sports industry however, people
adopt to this situation. Technology is widely use on this days, Trainor and conditioning team use
technology to tract the fitness of their athletes to boost their performance in game. Also, they
use variety of technology on games that requires physical contact to have easier contact tracing
method. In addition, since court side viewers are not allowed to enter the arena. Sports industry
use virtual reality courtside view to their market, also they use a lot of media platform to
broadcast what’s happening inside the event.

NEW NORMAL

Since everything is back to normal and the method they use when pandemic creates an impact
on their players, it implies until now. Some innovation when it come to sports industry after
pandemic are: the adaptation of ai generated video. It is implied on sports broadcasting. In
addition, due to rapidly increasing technology, they are aiming to have smart stadiums with
hologram displays, video walls, social media follower-based seating, and virtual reality
applications. (The Future of Sports and Sport Business Management).

TOURS AND ATTRACTIONS

It can be a place or an activity that invloves fun and history. Tourists do new things, discover
new sights and experience pleasure while they are on vacation.

• Uses Rapid test for Covid

Tourist destinations use this test to detect active infection or covid.

• A Virtual Tour Of Islands And Tourist Attractions

When the pandemic shut down travel, museums and tourist destinations turned to virtual reality
(VR) to create online exhibits and experiences.

• QR Codes For Paying

The little black boxes of pixelated dots and dashes could be scanned with a smart phone allows
you to pay your bill, all with limited virus-spreading interactions with servers.

• Low Number Of Visitors

To help enforce social distancing, cities, airports, and museums tested or rolled out crowd-
control technology including Singapore’s roaming, vaguely terrifying robots that announce
people are too close together and signs indicating how large crowds are at airport gates.

• High number of Visitors

Tourist Attractions such as Parks, Beaches, and etc are acomodating many people.

• Travel Agencies

An agency that makes the necessary arrangements for travelers, especially the booking of
airline tickets and hotel rooms.

FILM INDUSTRY

 Film industry means and includes all Persons engaged in filming activities attendant to
staging or shooting motion pictures, television shows, programs, documentaries,
commercials in any medium including film, tape, or digital format. Streaming services like
Netflix have been one of the few 'winners' during the Covid-19 pandemic

 What happened during the new normal was that streaming services also opened up new
audiences to different types of films. Advancements in technology like virtual reality,
augmented reality, and 3D will likely change the way movies are made and experienced.

SOCIAL MEDIA

Social media is digital technology that allows the sharing of ideas and information, including text
and visuals, through virtual networks and communities. Social media typically features user-
generated content that lends itself to engagement via likes, shares, comments, and discussion.

PANDEMIC

The tiktok app became popular during the pandemic until now because people couldn't go out,
so it became popular with people and to make any videos that can be posted.

NEW NORMAL

In this new normal there are still video platforms that are still working until now and my example
here is the tiktok app where now you can collab with the influencers you want because
everyone can go out and it can also be monetized of sellers and can also buy products or
services thru online or in person.
ANIMATION

It is a technique that involves photographing a series of repeated drawings, models or even

puppets to give the impression that the images are moving. The use of AI(Artificial Intelligence),
AR(Augmented-reality), and VR(Virtual-reality) has increase its popularity and until now it has a
place in animation industry because of its unique experience.

LITERATURE

Literature can refer to any body of written work, but it is also more explicitly used to describe
works that are specifically regarded as works of art, especially prose fiction, drama, and poetry
that are meant to amuse readers or the author.

PANDEMIC

• During the summer of 2020, romance-based, science fiction, fantasy, crime, and thriller books
had an increase in popularity. People may be looking for excitement and resolution, and
isolation has the effect of making the imagination more fertile, which explains the increase in
suspenseful literature.

• The Alternative Universe or AU, are fictional stories written by different people with their
favorite artist as the main characters.

• The digitization and the size of the global eBook market was estimated at $18.13 billion in
2020.

NEW NORMAL

• Unique architectural designs, open spaces, high technology computers

• The RFID-based library management system, used to track inventory and strengthen security

MUSIC INDUSTRY

The music industry involves the production, distribution, and sale of music in a variety of forms
as well as the promotion of live musical performance.

PANDEMIC
  •Developments in standard practice in sound design, engineering, and acoustics
enabling more collaborations through digital editing.
 Concerts can be watched through different social media platforms by purchasing online
tickets or subscriptions.
 Face-to-face concerts are for limited participants only.

NEW NORMAL

Because of innovations during the pandemic, the adaptation of online ticket purchasing through
QR codes has become more effective and convenient.

B. DISTRIBUTION STRATEGIES DURING A PANDEMIC/NEW NORMAL

THEATRE

Theaters have had to explore alternative distribution strategies to reach their audiences.

• Live Streaming: This allows audiences to watch performances from the comfort of their
homes, maintaining social distancing guidelines. Some theaters have even partnered with
streaming platforms to expand their reach.

• On-Demand Viewing: This approach provides flexibility for viewers to enjoy the performance
at a time that suits them.

• Outdoor Performances: Theaters have taken advantage of outdoor spaces to stage

performances, allowing for larger audiences while maintaining social distancing. This strategy
has been particularly successful during the warmer months when open-air venues can be
utilized.

• Drive-In Theaters: Drive-in theaters have made a comeback during the pandemic, including
for theater performances. Audiences can experience live theater from the safety of their cars,
creating a unique and socially distanced entertainment experience.

• Virtual Platforms: The use of virtual platforms, such as video conferencing tools, has enabled
theaters to engage with audiences through interactive performances, workshops, and readings.

VIDEO GAMES
PANDEMIC

Even though covid 19 spread spread across around the world, the medium in gaming industry
remain the same, people tend to play on their play station, nintendo, and othe gaming devices.
Aside from that, due to this phenomenon one of the useful medium are the internet. People tend
to share their content and playing style by the use of different online streaming platform.

NEW NORMAL

Since restrictions are not strict in this time, gamers tend to go on arcade, game land/zone to
play and interact to another gamer. aside from that, they also strengthen the streaming
community thats why in this era streaming gets more popularity.

SPORTS

PANDEMIC

Streaming is widely use, there’s a lot of streaming media platform for you to able to watch some
sports events. Also, they tend to adopt technology like virtual reality googles to have better
watching experience.

NEW NORMAL

Coliseum and arena are widely use as distribution panels, since people are allowed to get
outside. In addition, sports industry adopt internet and emerging online streaming platform to
showcase some events to gather more market.

TOURS AND ATTRACTIONS

PANDEMIC

• Tourist Attractions, Parks, Beaches, Hotels were shut down because of the pandemic. The
places were not accesible because of the virus COVID.

• They created virtual experiences for tourists like virtual tour of a specific attractions. The
tourists will pay by scanning the qr code so the transactions will not be face to face.

NEW NORMAL
• People had a difficult time to adjust during the new normal. They carried the things that they
did during the pandemic like wearing masks, social distancings and some are scared to go out
in public because of the virus and they are being hesitant about it

• They were excited to go to their dream destinantions. Also, they want to go back to the places
that they went to do the things that they did before.

FILM INDUSTRY

PANDEMIC

• Movies were cancelled or postponed, and film releases were moved to future dates or delayed
indefinitely and cinemas and movie theater where close.

• The return of short films happened on that day. Additionally, a collaboration between movie
theaters and streaming services was successful for the movie business.

NEW NORMAL

• Everyone has had a hard time getting back to normal life after the pandemic crisis, so the main
issue in the film industry is finding funding for the project or dealing with distribution issues. And
another reason why the movie industry might collapse is because people spend more time and
money on video games than on movies and more time

• The pandemic is not an obstacle for the film industry to recover from its collapse during the
pandemic. After all, the traditional cinema returned to all places that fans have miss.

• Many positive things happened that are important in the film industry, such as the installation
of 4D cinema that gives fans and people the expectation of watching.

SOCIAL MEDIA

PANDEMIC

You can only watch videos thru online because it's still a pandemic and it's not allowed to go out
yet.

NEW NORMAL
In this new normal there are still video platforms that are still working until now and my example
here is the tiktok app where now you can collab with the influencers you want because
everyone can go out and it can also be monetized of sellers and can also buy products or
services thru online or in person.

ANIMATION

Animation companies and studios distribute their product/service thru online applications and
websites like Prime Video, CrunchyRoll, Bili Bili and other online applications they can still
market their products and earn profit from their projects even without physical interactons to
other people. In the New Normal, Animation companies came back from marketing their projects
to the cinemas.

LITERATURE

As the virus spreads more widely during the pandemic, many people are forbidden from going
outside for unnecessary reasons, libraries are forced to close or only operate part-time, and
online reading platforms like Wattpad and websites have grown in popularity and convenience.

• We can now register online in libraries that we use to go to, to track our usage and previous
activities.

MUSIC INDUSTRY

 Due to the lockdown and the prior rise in cases in several countries, music events like
festivals, concert tours, and performances have been canceled or delayed during the
pandemic. But as a result, live streaming on the internet became more practical.
 All platforms saw a rise in streaming activity, including Spotify, Facebook, and YouTube.
Exclusive virtual interaction with various artists through Gmeet, Zoom, etc. gained
popularity.