1

July 2015

Royal Mail
logo guidelines
September
Royal Mail brand
2016 guidelines Version 1 – March 2016
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Logo
Building a stronger brand together

These guidelines form the building blocks

of our brand.
They enable us to be consistent in
everything we do, so that we always give
people the same brilliant experience.
Please use these guidelines to help you
do things in a way that takes our brand
from strength to strength.
We’re here to help
brand.team@royalmail.com
royalmail.com/brandcentre

Royal Mail logo guidelines   Version 1 – September 2016

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Logo Versions and variants

Making our mark

Sometimes we need variants of
our logo for Wales and Scotland.
Only use the monochrome version
when you can’t use colour.

The Royal Mail logo is our personal stamp. It’s the Royal Mail
logo
most immediately recognisable representation of
our brand. It signifies and supports our authenticity,
authority and heritage.
Welsh
version

Scottish
version

Use a positive Use a positive Use a negative Use a negative

colour logo on light monochrome logo colour logo on dark monochrome logo
background. on light background. background. on dark background.

Smallest size Digital Print

Never go smaller than these
Master artworks of the sizes to ensure legibility.
Royal Mail logo are available at
royalmail.com/brandcentre.
50 pixels 14 mm

Royal Mail logo guidelines  Version 1 – September 2016

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Logo
Dos and don’ts

Never rotate, alter, distort, stretch, skew, re-colour

or recreate the logo.

Never stretch or distort the logo. Never re-colour the logo.

Never rotate the logo. Never alter the components

of the logo.

Always use the negative logo on Never use the positive logo on
a dark background. a dark background.

Always use the positive logo on Never use the negative logo on
a light background. a light background.

Never use any version of the logo

on a busy or confusing background.

Royal Mail logo guidelines  Version 1 – September 2016

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5 July 2015
2015

Need a hand?
We’re here to help

brand.team@royalmail.com
royalmail.com/brandcentre

Royal Mail and the cruciform are trade marks of Royal Mail Group Ltd. © Royal Mail Group Ltd 2016. All rights reserved.
Royal Mail Group Ltd, registered in England and Wales, number 4138203, registered office: 100 Victoria Embankment, London, EC4Y 0HQ

Royal Mail
Mailbrand
logo guidelines
guidelines Version 1 – March 2016