Brand

Guidelines
2020

Last edited February 2020

Version 6.0

Anglia Examinations | Brand Guidelines v.6

Anglia Brand Guidelines

What are these guidelines?

The Anglia Examinations brand guidelines are a descriptive and
illustrative guide to aid in the creation of marketing materials.

Please follow these brand guidelines when using: the brand logos,
colours, images and typography, when creating marketing material both
printed or digital.

To maintain our Corporate Identity, only use the elements as described in

these guidelines. i.e. only use the images, colours, positions, formats etc.
as displayed in this document.

If you do need to use something not described in the brand guidelines,

please contact the marketing department at Anglia Examinations for
support or instruction.

Anglia Examinations | Brand Guidelines v.6

Our updated logo

Introducing our updated logo

With the introduction of the revised Anglia exams we are also taking this
opportunity to update our logo, which has now been with us for over 20
years. While wanting to refresh and modernise the logo, we felt it was
important to retain our identity. Therefore, we have kept the image of
the world from the previous logo as a central feature of the new design.

By using a frame in combination with a lighter colour blue, we have

modernised the look of the logo significantly and with the white border
around it, it works well on both white and other background colours.
The new framed logo will also allow us to work more easily on future
online developments.

Our updated but recognisable logo reflects the changes made to our
revised but recognisable examination papers.

Our aim is to continue to develop our international brand in our local

markets and grow Anglia Examinations worldwide.

Anglia Examinations | Brand Guidelines v.6

Logo usage

Primary Clearance zone

Use the primary logo on all

occasions unless as stated
in the secondary logo usage
instructions below.

Positional print

Use the primary logo with the

white border on all non-white
background.

Positional digital

Anglia Examinations | Brand Guidelines v.6

Logo usage

How to use the logo

Strictly only use the Anglia logo in the format and size
provided by Anglia. When resizing, please keep sure that the
ratio will stay the same.

Always use the logo Never cut off parts Never stretch or
like this of the logo schrink

Never tilt or change Never add fade in

angle the logo

Anglia Examinations | Brand Guidelines v.6

Logo usage

The logo’s colour may change depending on the circumstance.

For instance if there is a special occasion where a certain
colour may be present. Always seek advice and permission
before displaying the logo in a different colour or inverting.

To celebrate ‘Kings day’ in the The logo colours can be

Netherlands, only on social inverted for white t-shirts and
media the logo turned orange. other merchandise.

To celebrate valentine’s If you have an area that

day or other special the logo needs to fill you
occasions, the logo can expand the blue
maybe manipulated to area, but do not stretch
emphasise this. the logo.

Anglia Examinations | Brand Guidelines v.6

Secondary Logo usage

Secondary Round

The secondary logo The round local logo is used

is used only digitally digitally for the profile image
under an email. on Instagram.

Email signature
The format and structure of the email
signature follows the body of a new email.

Open Sans Reg 14pt in Anglia blue First Name Surname

Open Sans Italics 10pt in Anglia blue Job title
Open Sans Italics 10pt in Anglia blue Company
Descriptors, i.e. A/T/E/Skype: Open Sans Semibold, A: Westgate Fields | Chichester | PO19 1SB | UK
8pt in secondary Anglia blue T: +44 (0) 1243 812943
Contact information: Open Sans Reg, 8pt in secondary Anglia blue E: joe.blogs@chichester.ac.uk / joe.blogs@anglia.org
Skype: username
URL and Social Media: Open Sans Semibold, 8pt, Anglia blue www.anglia.org | Twitter | Facebook

Anglia secondary logo to be inserted here

Open Sans semibold, 10pt in Anglia blue
Disclaimer: Open Sans Light, 7pt, Colour 50% black or CMYK: 0/0/0/50
...empowering people to dream in English
Disclaimer at the bottom of the email: Open Sans Light, 7pt, 50% black. CMYK: 0/0/0/50.
This email and any files transmitted with it are confidential and intended solely for the use of the individual or entity to
whom they are addressed. If you have received this email in error please notify the system manager. This message contains
confidential information and is intended only for the individual named. If you are not the named addressee you should not
disseminate, distribute or copy this e-mail. Please notify the sender immediately by e-mail if you have received this e-mail by
mistake and delete this e-mail from your system. If you are not the intended recipient you are notified that disclosing, copying,
distributing or taking any action in reliance on the contents of this information is strictly prohibited.

Anglia Examinations | Brand Guidelines v.6

Local Logo usage

Square
The square local logo is
used to represent the
local franchise office.
It can be used digitally
or localised marketing
material such as flyers
and posters and
business cards.
Each office has their
own logo, using the
flag from that country
incorporated with the
main Anglia logo.

Anglia Examinations | Brand Guidelines v.6

Typography introduction

Fonts used for Anglia

Web and Printed material font usage:
To create consistency in the Anglia brand we are introducing
one font for all Anglia Examinations marketing material and
website information. The Open Sans font has to be used at
any time on the web as on all printed material when refering
to Anglia Examinations.

The Open Sans font is free to download from Google

fonts. Please copy the link in your browser to start the
download: https://www.google.com/fonts#UsePlace:use/
Collection:Open+Sans

Secondary font used for internal usage

only
As secondary font we are introducing Trebuchet MS, available
on most computers. This font is only used for internal usage.
Never use this font on the web nor on any printed marketing
material when referring to Anglia Examinations.

Anglia Examinations | Brand Guidelines v.6

Typography usage

Headings

Be Honest, Safe and

Open Sans,
Bold 35pt

totally awesome...
Open Sans,
Semibold 20pt
This is just to reaffirm my main
point, or head up another
section. Maybe even a stand-
alone point?

Content

Open Sans, We are leading an expert brand that is trusted and relied on by
Regular 10-14pt millions of customers every day. We now need to build on our
heritage and reach into the future with new products and services.
We have developed a new brand line which recognises our history
and anticipates the new products and services of the future.

Open Sans, We are leading an expert brand that is trusted and relied on by
Light 10-14pt millions of customers every day. We now need to build on our
heritage and reach into the future with new products and services. We
have developed a new brand line which recognises our history and
anticipates the new products and services of the future.

Anglia Examinations | Brand Guidelines v.6

Colours

The primary colour is a sky colour blue; this is the core colour of Anglia, as
shown in the logo. We’ve chosen this colour to give the brand a fresher and
more modern look.

The darker colour blue and yellow are also important colours in the Anglia
branding. The darker blue and the yellow can be used in design features when
producing marketing material for Anglia.

Primary colour
For print
CMYK: 84/40/3/0
PANTONE: 7461C
For screen
HEX: #0082C0
RGB: 0/130/192

Secondary colours
For print For print
CMYK: 100/78/0/44 CMYK: 70/12/0/0
PANTONE: 2768C
For screen For screen
HEX: #002D6A RGB: 33/174/228
RGB: 0/45/106

For print
CMYK: 0/14/100/0
PANTONE: 109U
For screen
HEX: #FFD600
RGB: 225/214/0

Anglia Examinations | Brand Guidelines v.6

Exam Level Colours

General English

First Step Pre-Intermediate

For print For print
CMYK: 5/0/29/0 CMYK: 19/15/6/0
For screen For screen
HEX: #0082C0 HEX: #cacddb
RGB: 255/255/201 RGB: 203/205/219

Junior Intermediate
For print For print
CMYK: 2/23/25/0 CMYK: 32/51/4/0
For screen For screen
HEX: #f5c9b5 HEX: #ae87b6
RGB: 245/201/182 RGB: 174/135/182

Primary Advanced
For print For print
CMYK: 7/2/67/0 CMYK: 4/24/58/0
For screen For screen
HEX: #f0e776 HEX: #f1c27c
RGB: 241/232/119 RGB: 241/195/124

Preliminary Proficiency
For print For print
CMYK: 10/3/33/0 CMYK: 4/34/9/0
For screen For screen
HEX: #e6e7b8 HEX: #ecb5c4
RGB: 230/232/185 RGB: 236/181/196

Elementary Masters
For print For print
CMYK: 35/5/5/0 CMYK: 3/14/35/0
For screen For screen
HEX: #9fd0e5 HEX: #f5d8ab
RGB: 160/209/229 RGB: 246/216/171

Anglia Examinations | Brand Guidelines v.6

Exam Level Colours

Business English

Practical Business English Advanced Business English

For print For print
CMYK: 62/5/1/0 CMYK: 83/50/18/4
For screen For screen
HEX: #47bce9 HEX: #2f719e
RGB: 71/189/233 RGB: 47/114/158

Intermediate Business English Proficiency in Business English

For print For print
CMYK: 71/26/7/0 CMYK: 84/58/32/17
For screen For screen
HEX: #4099c7 HEX: #335c7a
RGB: 64/154/200 RGB: 52/92/123

Anglia Examinations | Brand Guidelines v.6

Certificate for International Teachers
of English (C.I.T.E.)
Very Young Learners Young Learners
For print For print
CMYK: 27/0/35/0 CMYK: 18/0/5/0
For screen For screen
HEX: #C9E3BB HEX: #D8FAFC
RGB: 201/227/187 RGB: 216/250/252

General Training
For print
CMYK: 1/5/26/0
For screen
HEX: #FFF2CCC
RGB: 255/242/204

Anglia Examinations | Brand Guidelines v.6

 Bright Colours

Brightcolours
Bright colours
Bright colour pallet is to be used as an additional colour when something
extra is needed, not to be used as a primary or even a secondary colour.
Colours are good for social media or for a younger audience.

ForFor print
print ForFor print
print
CMYK:
CMYK: 79/74/0/0
79/74/0/0 CMYK:
CMYK: 73/0/100/0
73/0/100/0
PANTONE:
PANTONE: 2726
2726 C C PANTONE:
PANTONE: 361361
C C
ForFor Screen
Screen ForFor Screen
Screen
HEX:
HEX: #4739f7
#4739f7 HEX:
HEX: #23c32b
#23c32b
RGB:
RGB: 71/57/247
71/57/247 RGB:
RGB: 35/195/43
35/195/43

ForFor print
print ForFor print
print
CMYK:
CMYK: 4/0/89/0
4/0/89/0 CMYK:
CMYK: 57/0/11/0
57/0/11/0
PANTONE:
PANTONE: 116116
C C PANTONE:
PANTONE: 638638
C C
ForFor Screen
Screen ForFor Screen
Screen
HEX:
HEX: #fdeef33
#fdeef33 HEX:
HEX: #46d6ea
#46d6ea
RGB:
RGB: 253/239/51
253/239/51 RGB:
RGB: 70/214/234
70/214/234

ForFor print
print ForFor print
print
CMYK:
CMYK: 0/74/100/0
0/74/100/0 CMYK:
CMYK: 19/73/0
19/73/0 /0 /0
PANTONE:
PANTONE: 021021
C C PANTONE:
PANTONE: 673673
C C
ForFor Screen
Screen ForFor Screen
Screen
HEX:
HEX: #ff6600
#ff6600 HEX:
HEX: #cb65ae
#cb65ae
RGB:
RGB: 255/102/0
255/102/0 RGB:
RGB: 203203 /101/174
/101/174

Anglia Examinations | Brand Guidelines v.6

Social Media

Please keep in mind who you are targeting and what you intend the posts to
achieve. Remember that social media is supposed to be a conversation not
just one sided, and with this in mind try to ask questions and engage your
audience rather than just have information.

Facebook
Facebook is for fun, informative posts. Such as exam advice or preparation,
games and quizzes and facts all with the subject of English language. Can
also reflect local news, exam dates, competitions and shares from other
websites on the subject of British culture or language. Take into account
your customers interests. Why do they take the exams? Is it for aspirational
means or recreational value?
The audience here tends to be teachers wanting resources or students
looking for information about what the brand is about.
All HQ Facebook posts are there to be shared to your local pages. You can
share posts from other sites, but make sure the content is relevant and in
keeping with the Anglia brand.

Anglia Examinations | Brand Guidelines v.6

 LinkedIn
LinkedIn takes more a serious tone. This is mainly for business use and the
posts should address a professional audience. Company news, jobs and
exams are typical subject area for this medium.
Facebook and LinkedIn have very different target audiences and therefore
you will need to design your posts differently to attract your audience and
make an impact. Please try to stay consistent and if you are sharing posts,
stay with the same format. For instance if HQ post on Facebook please do
not share this same post on LinkedIn.

For more information or advice on social media, please see the

presentation video on the franchise page on the website. All the Facebook
posts are also available on the website as image files and as the original
Photoshop files so you can edit and reuse or use for other marketing
material.
In regards to all pictures, graphics and photographs, please keep the
perspective the same as the initial image to maintain a professional
appearance.

Anglia Examinations | Brand Guidelines v.6

Anglia Packaging Tape

Anglia packaging tape is to be used

as an addition to a box you are
sending. This will easily identify the
box and gives it a professional look
for the customer.

Wrap the tape around the middle of

the width of the box once. Make sure
you cut the tape at the end of the
logo.

Anglia Examinations | Brand Guidelines v.6