Google loves websites that update regularly

Pages contain rankable content, keywords. Posts contain informational content (linkbait). May or may
not contain keywords.

Why rank pages and not posts?

Pages give you complete control over the subdirectories.

Posts are messy.

Typical site hierarchy.

Home page – link – child pages

If link juice goes to a contact page outside the site, use nofollow. What the fuck is nofollow?

For contact page, use nofollow. For outbound authority link, use dofollow since this is good for you.

Matt Dickity keeps on talking about link juice.

Matt Dickity played with anchor texts and reviewed all their ergonomic chairs and linked it. The site got
nuked before black Friday. Lesson learned for him. (Relates to rule for internal links)

What are CTAs?

Should we follow Matt Dickity’s recommended content providers? (video 15)

Money making content – see who’s ranking, get an average, do 10 to 20% longer content.

General supporting content – 1000+ words

Skyscraper – Average +50-100%

Matt Dickity talks about requesting and reviewing requested content, why don’t they just employ
content writers?

Pages are easily customized so use them for ranking but if you just want to update your content, use
post.

Use word press for simple pages, if you need something pretty, use thrive because it’s customizeable.

Matt D is using wordpress. Do we need to practice using it sometime soon?

Are child pages basically sub pages?

Are all google images free? Do you have zero chance of getting into copyright issues? (Topic: Where to
get images)

They try to avoid keywords in images? Why? (Vid 22)

There are onsite pages that wont index. Matt Dickity recommends 2 plugins to help with that. (Needs a
video for the hack to work).
SEMRUSH audit is not advisable for (gruby) account because you need to enter your domain url. Why is
it dangerous to share your domain url?

SEMRUSH shows the errors or warnings and it tells you why and how to fix it. Example: internal links
with nofollow.

Clicky = click tracker

3 Kings = URL, SEO Title Tag, Page Title H1. What is SEO Title tag? Is it the metatitle?

To optimize url, max 3-4 words in the slug. The slug is anything that comes after the first slash.

Subheadings (h2, h3, h4)

SEO, tell the robot what the webpage is about. The robot can’t see images in a page. It only gets to see
the text.

Heading system

H1 – Main Topic

H2 H2 H2 – Subtopics

H3 H3 H3 – Sub-Subtopics

H3 H3 H3

H3 H3 H3

Google likes to see only 1 H1 on per page. If you have more than 1, google thinks you have more than 1
main topic so the robot will be confused.

H2s always fall under H1. Example. H1: INJURY LAWYER; H2: TYPES OF INJURIES; H3: MOST COMMON
TYPES OF INJURIES

H3s always fall under H2. So on and so forth.

How we use heading system: Breaking up the topics.

Subheadings sweep up keywords we couldn’t cover in the 3 kings.

Don’t optimize every subheading – Try to avoid looking like an SEO

Leave some without keywords

High keyword density is bad for the site.

Rule on keyword density.

The rule

-2-3% or…

-For every 500 words in your article length, only have a single word of a target keyword phrase 10-15x
Google synonyms would show that some words will be interpreted by the robot as a synonym so it will
add to the word count for the original word without triggering overoptimization.

Misspelled words still count and gain traffic. Try to place them in the site (alt tags) but not the main
content.

Top 1-3 Keywords: 2-3 times as a string

Top 4-5 Keywords: 1x in a string

The rest is covered by single word optimization

What is a string?

Is stealing snippets white hat, gray hat, or black hat technique?

AMAZON hates renaming of links

Why cloak your affiliate links?

1. It looks cleaner/shorter
2. It might hide the affiliate link from Google (Google slowly hates affiliate websites)

Last few vids are interesting (increasing the CTA, monetize more)

What are retargeting pixels and does every SEO have this?

“Talk to their competitor and get a competitive price point to bargain with” Lol. Collusion. Get the other
to spend more while I’m spending less.

VID 56 (2:12) – Increasing the size of your site by +1

1. Add at least 1 new page or post of content per month.

-Does this mean that the size will just grow and grow? Will it make the site harder to crawl in the
future?

2. Syndicate it to your SOCIAL FORTRESS <- What does this mean?

- Pages: Must do manually

- Posts: Automatic with IFTTT (WTF is this?)

Matt Digitty checks keywords every 3 months. Keyword grabbing.

3 types of keywords:

1. Keywords you can build a new page for.

2. Keywords you are decently ranking for but don’t have it in the content yet.
3. Keywords you are decently ranking for but don’t have enough times in the content.

Im high and I keep hearing cold pressed Jews. Lol. (2:12 – Vid 57)

1. Best cold pressed Juicers (main page) – cold pressed juice (possibly make a new page for this
decently ranking keyword).
Made it to 4th folder (11:04pm); Break (9:30pm to 10:30pm)

Google loves sites with real owners with real social profiles especially Google profiles. Why are they
promoting personas when they say Google loves authentic behaviour?

Will your site most likely get nuked because you create websites then networks with just fake
personas? Im assuming persona’s they’re creating are fake.

A – 3rd folder 10video(11:14pm)

Reasons why we want to use the google search console:

-Verification

-Sitemap

-Fetch

-Country targeting

-Verification will make Google trust you more

-You verify by coping a code and pasting it on your wordpress then verify in google search console

-Are all of Garmon’s websites verified? It seems pretty easy to do.

-Social Fortress = Social profiles that surround and link to the money site

-brandd entities of the money site (business)

- money site surrounded by youtube, facebook, etc.

Lol he even censors his niche. A real pro.

Vid 6 (1:49 – I can hear billiards)

Vid 9 – okay lets create a username. Oh wait that’s already taken. You know what? Let’s remove a
letter. Lol.

Unfamiliar social networking sites: Gravatar, Diigo, About.me

Gravatar = an image that follows you from site to site appearing beside your name when you do things
like comment or post on a blog. Avatars help identify your posts on blogs and web forums, so why not
any site? It basically means Globally recognized avatar.

Diigo = is a social bookmarking website that allows signed-up users to bookmark and tag Web
pages. Additionally, it allows users to highlight any part of a webpage and attach sticky notes to
specific highlights or to a whole page.

About.me - about.me is a personal web hosting service co-founded by Ryan Freitas, Tony Conrad
and Tim Young in October 2009. The site offers registered users a simple platform from which to
link multiple online identities, relevant external sites, and popular social networking websites such
as Facebook, Flickr, Google+, Pinterest, LinkedIn, Twitter, Tumblr, and YouTube.

Topic: Indexing Offsite Links.

Bulkaddurl – this service is only for offsite links like press realeases, citations, and social fortress links.
Never use it for onsite links. Why????

Typically 6 days before the offsite links get indexed.

I’m not sure if I get this right but is IFTTT used to automatically post on your social media sites the new
content that was posted on your website?

Why are SEOs considering buying likes and follows? If the likes and follows are paid for, it wouldn’t be
authentic. Hence, not really that much interaction or that interaction won’t last.

What happens if you mess up anchor text?

1. Under-optimized
-takes abnormally long to rank

2. Over-optimized

-Get hit with a penguin penalty (prevents you from ranking)

-Get hit with a manual review and penalty

What are the different anchor types:

-Target

-URL

-Brand

-Topic

-Misc

-NA

Analyze the top 5 rankers in the niche

Figure out the right distribution:

Ex: 30%target, 25% URL, 40% NA, 5% Misc.

Get average of all 5 top rankers and figure out what will result.

Distribution is determined on a per page business.

Pillowing = url anchors, topic anchors, anything other than target anchors. Can’t send a bunch of URL or
misc anchor text to your home page and expect that to apply to an interpage that you’re trying to rank
for. (Still confusing af)

Target anchors – Any anchor text that contains even one (non-stop) single word of any of the keywords
we’re going for

Refer to keywords set in Ahrefs.

URL Anchors

All variations

http://site.com

http://www.site.com

http://site.com/

site.com/

Use diversity cause not everyone would type the url the same.

Brand Anchors

It’s branded only if it doesn’t contain a keyword

Topic Anchors

Think one level/category up

Skin problems -> skincare

Cross fit -> fitness

Fishing -> outdoor hobbies

Misc Anchors:

“read more””

“click here”

“this article”

NA Anchors:

Everything Else – blog comments, empty alt tags, gibberish, “Matt Diggity”, <>, 123ecscwa.

What are local citations?

-Directory listings

-NAP (name address phone number)

-Examples: Yellow pages, Yahoo local, Yelp, etc.

The more citations help you rank higher

Why send citations to an affiliate site?

-Pillow anchors

-Inner page link diversity

-Branding and trust

-Foreign search relevance

-Price (cheap)

When can you send citations? Doesn’t really matter. It’s a white hat SEO tactic.

PBNbutler – buy citations.

What are social signals?

-When URL gets shared, liked, upvoted, +1’d, etc.

Social signals are not a direct ranking factor.

Matt Diggity is buying social signals.

Backlinks still the #1 offsite ranking signal in Google.

Why?

-It’s a vote

-They’re rare and supposedly hard to get

-Ingrained into the algorithm

-Used to determine relevance

What is a PBN? Private Blog Network.

Buy domains that have existing age and natural backlinks

-Expired

-Auction

-Direct from an owner

Stopped at vid 27 to rest for a bit.

Returned to work 1:43pm.

Golden ratio = we want more social thank links and more traffic than social
Matt Digity mentioned that he’s gonna white hat the site before selling it. Is it a requirement or just his
practice?

Possible reasons for getting stuck in the sandbox?

1. You messed up – Fixable

2. You took a risk on an aged domain and it didn’t pay – Unfixable
3. Random ranking factor – Wears off in 6 months (Ask yourself if this is worth it or just scrap the
site and start a new one)

Conversational anchors – “you can read the latest article by clicking here”, their most recent review of
the best gaming computers”, etc.
Use single word anchors

- Avoid overoptimizaton issues

- Helps with stubborn keywords
- Examples: best, review, etc.

Alt tags: Describe your image

- Honor the screen-readers

- Examples: image source, “a man reading a book”, “Chicago plumber working under a sink”

Social Fortress Linking – Matt Diggity was showing how many links would go to which social media page
but he didn’t include Google +. Never mentioned why.

Where to get nofollow links:

- Citations: Great for homepage nofollows

- Avoid comments (Low quality C-class links, Links “only an SEO would use”
- PBNs (Why would I nofollow it?)

How to not waste PBNs on Nofollow links. Place a do follow link on Money site page 1 and nofollow link
on Money site page 2.

Homepage vs Inner Page links

Links Going to Inner Pages – 40% (homepage) – 60% (inner page)

Links Coming From Inner Pages

-Need links from other website’s inner pages

What exactly is outreach?

Grey and white hat together get fast results

Matt has been a black and grey hat for 10 years.

We need inner page links to look natural. PBNs for inner links are wasteful. Outreach is cheap and
effective.

Once you have traffic and trust. You can build 20-40 links per month as long as you have the traffic to
justify it.

Begin your outreach campaign. As soon as the graph spikes, only then do you start outreach.

Exception: Aged (1 year+) domains can handle a faster link velocity. Can start outreach before you’re
outside the repurposing sandbox. Start slow if you’re not yet out the sandbox.

Need to know more about Outreach.

How Matt does it: 1. Offer to pay to write a guest post. 2. Once prices are given, change the topic and
ask for a link insertion for cheaper instead. 3. Give them the before and after text. Worked 100% of the
time except when you write it down like this – After: Vitamin C serum has many different varieties on
the market (skinstartswithc.com)

Do you always whitehat your site before you start your outreach?

I’m having the hardest time understanding the outreach.

LINK DIVERSITY

Class C Links – Links that only SEO’s use. Stay away.

-Blog comments

-Social Bookmarks

-GSA

-SAPE

Class B Links – Links that normal businesses use. Good for authority building and pillow anchors.

-Web 2.0

-Citations

-Press releases

-Wikipedia

Class A links – perceived natural links. Good for creating trust, ranking.

-Outreach/Editorial

-PBNs (Are they dangerous? Should we classify them as B or C?) – As long as you use them correctly, it’s
fine. It’s not gonna last forever cause the restrictions get tighter and tighter.

Conclusion:

You don’t need anything but class A links to rank. Class B links can be used to pillow. Need to learn more
about pillowing.

Break 3:23

Resumed 5:30

NEGOTIATIONS:

I don’t usually pay more than 20 to 30 dollars for a link. – Matt D

They usually ask you first for your budget. Go back and forth till they give a number.

Pity party reply – New, broke, too low on the corporate ladder

The Pivot – Ask them if they can do a link insertion for 20 to 40 usd. It’s super easy and they’’ll most
likely agree.
The Close – When they say ok be very aggressive. Ask for bank transfer/paypel information. You can
evne ask before they say yes. Pay them before they ask to see the link.

How to get any anchor you want – It’s all about the instructions. (Presentation isn’t clear. Can’t read)

Back 9pm.

The Kitchen Sink:

Site size explosions (SSE’s)

“The Setup” technique

Content and Mark-up injections

Topic Relevance Audits

The results usually take time before they show.

Site Size Explosions (SSE’s)

Need to learn more about Skyscrapers

Given enough time, a large enough site can rank in just about any niche.

Two Classes

1. Huge Sites, Poor Links

-100+ indexed pages
-Poor quality links (Comments, Forums, Yahoo Answers)
-1 Year + to Rank

2. Huge sites, Good Links

-100+ indexed pages

-Good Quality Links (PBNs, Citations, Press releases)

The Test Plan

1. Take active, “stuck” money sites in various niches.

2. Double the size of the sites with relevant blog posts
3. Observe rankings and traffic

Round #1: send links to pages I want to rank (homepages, silo pages). What if I sent links to these new
blog posts as well?

If things don’t work well, don’t scrap the site. Pivot.

Conclusion:

1. Grow the size of your sites when you’re stuck.

2. Link to all pages (Insane boost)

Growth in domain authority = chances to rank increases

Use outreach links liberally, especially Skyscraper, on your inner page blog posts.

The “Set up” Technique:

We need to justify our links.

Step 1. Create an event:

When you know you will be receiving massive link juice, create an event. Design a new layout for your
site, include new infographic and informational chart, get a very high quality press release.

Step 2. Send some editorial links.

First send a social signal 200-pack at your page. Link from 2-3 high DA/DR sites that reference this
“event”.

Step 3. Send your backlinks.

Content Injections

The Search Initiative

On day 1:

1. Add a bunch of new content to ranking pages

2. Add content to thin pages

Add more content when stuck.

Is index bloating only applicable to websites that sell stuff?

Review:

First, we do single-page onsite SEO. Then we do inter-page onsite SEO by linking them together.
Carefully shuffling the link juice.

How to Audit your inter-page SEO

-Think about what your homepage is really about.

-Look at the sub-pages that link to it. (Are they really sub-categories of the main topic or maybe are
they at the same level as the main topic.)

-If so, remove the links.

Internal Anchor Text Audits

When we’re doing fresh content updates, easy to forget

-50% target anchors

-25% brand/URL
-25% misc

Do a quarterly audit on internal anchor text.

The Nitty Gritty

Site Speed:

How fast is your site? Shoot for 2s load time or less. Check with Pingdom. Fix with The Search Engine
Shop.

Negative SEO:

“Most” spam is ignored. Disavow regularly (if you’re attacked). Avoid the manual reviewer.

Technical Audits

Check for 404 errors, broken links, thin pages, incorrect heading structure.

Indexing Checks

site:www.yoursite.com into Google. If you expect to have 10 pages and 20 posts, then make sure you
see 30 indexed pages.

Diagnose the problem (usually thin content or topic duplication). Bulk up the content, modify the 3
kings, or straight up delete them.