Bahauddin Zakariya University,Multan

(BZU)
Institute of Management Sciences
(IMS)

Assignment

Course Title: Business Research Methods.

Assignment Topic: Business Term Report

Submitted to: Dr. Nosheen sarwat

Submitted by:
Zara Shoukat (MB-19-01)
Armish Saleem(MB-19-02) (Group Leader)
Farhan Shamshad(MB-19-25)
Natiq Abbas(MB-19-61)
Mian Asim(MB-19-72)

Date of Submission: January 18,2021

 Business Term Report
Introduction:
Vivo is a very well-known company in the mobile industry and everyone is well aware of it.
It is working on a global scale. It is famous for it’s camera quality in it’s customers. Oppo is one of the
biggest rivals of it. Recently, in Pakistan it is found that gradually it’s selling started to decline and the
selling of Oppo started to increase. It’s customers are switching to Oppo. We are a team of researchers
working in a Vivo company and trying to find out the reasons of customers switching towards Oppo.
Previous studies showed that there are different variables that can affect the selling of the products like
perceived prices, product quality, consumer purchase intention, consumer brand trust and product
innovation etc. If the consumers don’t have strong emotional connection with a brand then it can result
in reduced selling. If the consumers don’t have identification with a brand it can also results in reduced
brand’s selling. Proper advertisements on different medias is also required for product’s selling.

Research Purpose:
The purpose of this study is to find out the reasons behind consumer’s switching towards
Oppo. For this purpose we have observed four variables to proceed our research work(perceived prices,
product innovation, Brand trust and purchase intention). We asked the customers about their opinions
for Oppo and Vivo and which brand they like the most.

Research Questions:

1. What are the factors that require improvement in our products?

2. What is the effect of price on consumer purchase intention?
3. Does increase in our product’s innovation affect consumer purchase intention?
4. Does our product quality not suit it’s price?
5. What should we do to increase customer’s trust for our brand?