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MARKING GUIDE
SECTION A: 25 MARKS
1=C,2=D,3=C,4=A,5=A,6=D,7=D,8=A,9=C,10=A
MARKING GUIDE
1. Explain in relation to:
- Characteristics of products: Products and services of banks are invisible, the
production and consumption occur simultaneously, Products and services of
banks are also made in different spaces, forming the heterogeneity of time,
and implementation of conditional executions, products of banks are
increasingly diversified, range of new products and services are launched
drastically.
- Characteristics of clients
: Client component is extremely important in the existence and development
of banks.
- Characteristics of competition: Competition in banking sector becomes
drastic when the number of market participants increases and banking
product portfolio expand continously.
2. Explain the 7Ps product, pricing,place, promotion,people,physical
evidence,process
5. Bank marketing functions Bank marketing has four major functions which
contribute significantly in banking development. That is distribution,support,
consumption and demand fuction
MARKING GUIDE
MARKING GUIDE
1.
i. Assessing LPM involves evaluating the steps bank management takes to
identify and control risk throughout the credit process.
ii. The loan policy is the primary means by which senior management and
the board guide lending activities.
3. *Liquidity risk
*Credit risk
*CURENCY RISK
*Reputation risk
*FOREIGN EXCHANGE RISK
interest rate, price,
transaction, compliance, strategic, and reputation.
5. Objective: To determine the quantity of risk in the loan portfolio, help determine
the direction the risk is moving, and aid in the assessment of the aggregate risk
within the institution.
Note: “Loan Policy,” “Underwriting Guidelines,” and “Strategic Factors” are risk
management processes through which examiners reach conclusions about the
quality of risk management. However, they also exert a strong influence on the
quantity of risk and should be considered when drawing a conclusion about the
quantity of risk.