PLANNING OF MARKETING ACTIVITIES 2021-2022

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PLANNING OF MARKETING ACTIVITIES 2021-2022

N° Activity Objective Target account Period Marketing actions to be taken
Code PRS Budget
able
1 -Prospecting 40 YO - Make sure to cover 100% of the establishments in the
schools Advance YO targeted district.
P1 Prospecting IME 1
-Collect 3000 level LS - Appoint coordinators by zone
contacts students - Train the people in charge of conducting prospecting in
YO the institutions
- Write down the message to be passed on during the
-Prospecting 10
communication
schools Advance PS
P2 Prospection IME 2 - Preparing the information collection sheets
-Collect 500 level FS
students - Write a report for each prospection
contacts
- Create a database per establishment for better follow-
up and record the contacts obtained each time.
2 Campus visit to Ensure the Advance VB - Draw up a schedule for transporting students to visit
ime in our different visitation of our level our campuses.
campuses by 15 students - Preparing a reception service, the visit plan, the
campus
schools for communication to be passed on
bonamousadi, - Prepare the logistics to use for communicate (a video
VG1 10 schools for projector, communication support containing the
akwa different channels and useful images selling IME to be
presented)
- Collect 500 Contacts
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Sponsorship of - Sponsor the Schools we YO - Registering sponsorship requests from schools

3 price giving award event in 50 are in - Negotiate our communication spaces with principals
schools partner with - Validate the budget and prepare the prices
ceremonies YO
SRP - Collect 500 - Prepare the logistics for going down to the
LS
contacts of the establishments
1 PS
award-winning - Presentation of training scholarships to students in the
FS
students and their final year of the « holiday course in IME «program in
parents August.
- Preparing the speech
4 Prospecting parents - Participate in 10 Parents of ND - Designing the message to be conveyed and testing the
of students parents' meetings. students people responsible for conveying the message the day
-Collect 100 before to be sure who sells well?
contacts parents - Prepare the logistics to be used to communicate (a
PPE
of students video projector, communication support containing the
different channels and useful images selling ime to be
presented)
- Make a prospection plan for prospecting parent
5 Prospection of 4 of our partner students VB
university
schools for
PSS
exchange student
profile
PHD To make IME Advance VB Prospecting areas such as :
and all its courses level - EAST - Bertoua
6 1 Prospection out of
in the BTS, HND, students - NGAOUNDERE
Douala
Prepa Ingénieur,
- MOUNGO
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engineering FGI, - Edea

International - Yaoundé
Bachelor's degree - Preparing the teams for prospection into the
programmes
establishments: 2 staff and 4 support personnel
better known to
all students in - Train the people in charge of conducting canvassing in
Upper Sixth and institutions
Lower Sixth; - Write down the message to be passed on during the
Distribute the communication
communication - Preparing the information collection sheets
brochures - Negotiate with the headmasters the visits to our site by
Collecting the students
contacts of 100% - Write a report for the activity
of upper sixth - Create a database per establishment for the best follow-up
students and record the contacts obtained each time.
7 Organisation of Get 100 Advance VB - The activity must be supported and sponsored
olympiades participants to the level
students in
Subjects to write competition
both
OO1 MATHS, Involve 30 government
ECONOMIE. English-language and private
schools
institutions

8 Prospection in 10 Collect 100 Parents of ND

PA1 Associations contacts parents students and
students of
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of students in the all levels

associations and
10 professional
associations in the
city of Douala.
9 Banner in Banners? For the FS
(Douala) public
BR

10 Prospection in  Universities students ND *Identify and formally enter by mail the authorities who
such as give permission to post inside the university and define a
Private Douala, posting schedule.
PU Ngaoundere,
universities *To have a communication platform with the state
Yaounde 2,
E1 universities, to communicate there and collect 400 contacts
delivering the Dschang
 Collect 500 of students interested in IME
same program contacts *Distribute our flyers in front of and inside the university
11 Prospection in Communicate in Enterprises VB - RE Designing the catalogue in English
100 enterprises -
enterprises and the
PE
signing of
partnership
OP1 Door to door 1000 Contacts Students LS
Operation who just
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(Operation had their

Commando) advance
12 level

13 Scholarship to be 30 schools The first VB

given to students 5best
RB who pass students
from those
school
14 Ensure to sale the 50 participants for Advance FS  to define with the Management the different dates of the
ime entrance exams the exams level IME entrance examinations
students  Communicate the competition dates to the target group
through our posters, flyers and our permanent reminder
VC1 in the various classrooms.
 Stick the posters in the different middle and high schools
 Communicate the date of the competition on Balafon
 Sending messages to candidates wishing to take the IME
competition
15 Work with 25 Prescriptors Teachers OY
prescriptors 100 Contacts and
TP1
person and principles
75 registrations
16 Collection of 50 schools Advance OY - Identify institutions and negotiate with the heads of
contacts of students 1500 élèves level institutions so that they make available to us the lists and
RLL who made it in the students contacts of the advance level students.
1 GCE from the
- - Prepare and train the field team for the grooming of the
different school
laureates' names.
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17 Receptionist and Propare training Advance VB

the orientation of to given with level
SA1 students identification of students
areas that has
difficulties
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 Estimated annual budget

N° Activities Period Budget
1 Prospecting IME 1&2 7 January 2021 20 March 2021
2 Guided tour 03 December 2021 30 APRIL 2021
3 Sponsorship award ceremony 1st May 2021 30 July 2021
4 Parent-student prospection 03 December 2021 30 March 2021
5 Participation in various student fairs 15 September 2021 15 May2021
6 Prospecting outside the city of Douala 07 January 2021 31 March 2021
7 Olympics January 2021 March 2021
8 Prospecting associations December 2021 October 2021
9 Street banners (Douala) December 2021 October 2021
10 Poster January 2021 December 2021
11 Prospecting in PRIVATE UNIVERSITY March 2021 July 2021
12 Prospecting in companies 27 November 2021 27 November 2021
13 Door to door operation August 2021 September 2021
14 Presentation of training grants April 2021 June 2021
15 Ime Competition January 2021 May 2021
16 Working with prescribers December 2021 September 2021
17 Withdrawal of the lists of BAC laureates in the various colleges and
government school
18 Reception service
19 Flyers, catalogues in companies and sticking of stickers in taxis
20 Radio and TV communication
TOTAL
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 Printed materials to be used this year

Resources Number of copies Further information
Plaquette A4 HND 15 000 /
Plaquette A3 Ingénieur 5 000 /
Plaquette A3 Bachelor 5 000 /
Flyers A5 général IME 10 000 End of the year
Flyers A4 bachelor degree 7 000 1 pack for the English sction
Soft copy of all the resources / /
Plaquette Master degree 500 /
Calendrier muraux 1000 /
Calendrier chevalet multipages 1000 500frs/calendar
Calendrier de poche / Tip page on one side and calendar on the other side
Bloc note 1000 500frs/calendar
Stylos End of the year
T-shirts 1 pack for the English sction