PLANNING OF MARKETING ACTIVITIES 2021-2022

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PLANNING OF MARKETING ACTIVITIES 2021-2022

N° Code Activity Objective Target PRS Period Budget Marketing actions to be taken
1 -Prospecting 40 - Make sure to cover 100% of the establishments in the
P1 Prospecting IME 1 schools Advance targeted district.
-Collect 3000 level - Appoint coordinators by zone
contacts students - Train the people in charge of conducting prospecting in
the institutions
- Write down the message to be passed on during the
-Prospecting 10
communication
P2 Prospection IME 2 schools Advance - Preparing the information collection sheets
-Collect 60 level
- Write a report for each prospection
contacts students
- Create a database per establishment for better follow-
up and record the contacts obtained each time.
2 Campus visit to Ensure the Advance - Draw up a schedule for transporting students to visit our
ime in our different visitation of our level campuses.
campuses by 15 students - Preparing a reception service, the visit plan, the
campus
schools for communication to be passed on
bonamousadi, - Prepare the logistics to use for communicate (a video
VG1 10 schools for projector, communication support containing the
akwa different channels and useful images selling IME to be
presented)
- Collect 500 Contacts
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Sponsorship of - Sponsor the Schools we - Registering sponsorship requests from schools

3 price giving award event in 50 are in - Negotiate our communication spaces with principals
schools partner with - Validate the budget and prepare the prices
ceremonies
SRP - Collect 500 - Prepare the logistics for going down to the
contacts of the establishments
1
award-winning - Presentation of training scholarships to students in the
students and their final year of the « holiday course in IME «program in
parents August.
- Preparing the speech
4 Prospecting parents - Participate in 10 Parents of - Designing the message to be conveyed and testing the
of students parents' meetings. students people responsible for conveying the message the day
-Collect 100 before to be sure who sells well?
PPE contacts parents - Prepare the logistics to be used to communicate (a video
of students projector, communication support containing the
different channels and useful images selling ime to be
presented)
- Make a prospection plan for prospecting parent
5 Prospection of 4 of our partner students
university
schools for
PSS
exchange student
profile
To make IME and Advance Prospecting areas such as :
PHD
all its courses in level - EAST - Bertoua
6 Prospection out of
1 the BTS, HND, students - NGAOUNDERE
Douala
Prepa Ingénieur,
 PLANNING OF MARKETING ACTIVITIES 2021-2022
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engineering FGI, - MOUNGO

International - Edea
Bachelor's degree - Yaoundé
programmes
- Preparing the teams for prospection into the
better known to all
students in Upper establishments: 2 staff and 4 support personnel
Sixth and Lower - Train the people in charge of conducting canvassing in
Sixth; institutions
Distribute the - Write down the message to be passed on during the
communication communication
brochures - Preparing the information collection sheets
Collecting the - Negotiate with the headmasters the visits to our site by
contacts of 100% students
of upper sixth - Write a report for the activity
students - Create a database per establishment for the best follow-up
and record the contacts obtained each time.
7 Organisation of Get 100 Advance - The activity must be supported and sponsored
olympiades participants to the level
students in
Subjects to write competition
both
OO1 MATHS, Involve 30 government
ECONOMIE. English-language and private
schools
institutions
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8 Prospection de 10 Collect 100 Parents of

Associations contacts parents students and
students of
of students in the
all levels
PA1 associations and
10 professional
associations in the
city of Douala.
9 Banner in Banners? For the
(Douala) public
BR

10 Prospection in • Universities students *Identify and formally enter by mail the authorities who
such as give permission to post inside the university and define a
state Douala, posting schedule.
PU
Ngaoundere, *To have a communication platform with the state
universities Yaounde 2,
E1 universities, to communicate there and collect 400 contacts
Dschang
• Collect 500 of students interested in EMI
contacts *Distribute our flyers in front of and inside the university
11 Prospection in Communicate in Enterprises - RE Designing the catalogue in English
PE 100 enterprises -
enterprises and the
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signing of
partnership
Door to door 1000 Contacts Students
Operation who just
(Operation had their
OP1 Commando) advance
level
12
13 Scholarship to be 30 ETS The first
given to students 5best
RB who pass students
from those
school
14 Ensure to sale the 50 participants for Advance • to define with the Management the different dates of the
ime entrance exams the exams level IME entrance examinations
students • Communicate the competition dates to the target group
through our posters, flyers and our permanent reminder
VC1 in the various classrooms.
• Stick the posters in the different middle and high schools
• Communicate the date of the competition on Balafon
• Sending messages to candidates wishing to take the IME
competition
15 Work with 25 Prescriptors Teachers
prescriptors 100 Contacts and
TP1
person and principles
75 registrations
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16 Collection of 50 schools Advance - Identify institutions and negotiate with the heads of
contacts of students 1500 élèves level institutions so that they make available to us the lists and
RLL who made it in the students contacts of the advance level students.
1 GCE from the
- - Prepare and train the field team for the grooming of the
different school
laureates' names.
17 Receptionist and Propare training Advance
the orientation of to given with level
SA1 students identification of students
areas that has
difficulties
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➢ Estimated annual budget

N° Activities Period Budget
1 Prospecting IME 1&2 7 January 2019 20 March 2019
2 Guided tour 03 December 2018 30 APRIL 2019
3 Sponsorship award ceremony 1st May 2019 30 July 2019
4 Parent-student prospection 03 December 2018 30 March 2019
5 Participation in various student fairs 15 September 2019 15 May2019
6 Prospecting outside the city of Douala 07 January 2019 31 March 2019
7 Olympics January 2019 March 2019
8 Prospecting associations December 2018 October 2019
9 Street banners (Douala) December 2018 October 2019
10 Poster January 2019 December 2019
11 Prospecting in state universities March 2019 July 2019
12 Prospecting in companies 27 November 2018 27 November 2019
13 Door to door operation August 2019 September 2019
14 Presentation of training grants April 2019 June 2019
15 Ime Competition January 2019 May 2019
16 Working with prescribers December 2018 September 2019
17 Withdrawal of the lists of BAC laureates in the various colleges and
government school
18 Reception service
19 Flyers, catalogues in companies and sticking of stickers in taxis
20 Radio and TV communication
TOTAL
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➢ Printed materials to be used this year

Resources Number of copies Further information
Plaquette A4 HND 15 000 /
Plaquette A3 Ingénieur 5 000 /
Plaquette A3 Bachelor 5 000 /
Flyers A5 général IME 10 000 End of the year
Flyers A4 bachelor degree 7 000 1 pack for the English sction
Soft copy of all the resources / /
Plaquette Master degree 500 /
Calendrier muraux 1000 /
Calendrier chevalet multipages 1000 500frs/calendar
Calendrier de poche / Tip page on one side and calendar on the other side
Bloc note 1000 500frs/calendar
Stylos End of the year
T-shirts 1 pack for the English sction