With so many online travel agencies (OTAs) to choose from, each with its own

commission costs, target markets, and user experience, managing property’s distribution
can be a complicated endeavor. Within a constantly shifting distribution environment, it
can be difficult to zero in on the optimal channel mix. 

 Agoda: founded in 1998 and later acquired by the Priceline Group (now called
Booking Holdings). Its website is available in 38 languages and focuses on listing
all types of properties

 Best for: All accommodation types

 Listings: Over 2 million
 Total audience: 2.3 million travelers from 65 countries
 Commission: Average of 16%; varies by market and property
type/size/brand

 Booking.com: one of the largest and most popular travel websites in the world,
with over 1.5 million nights booked everyday. Its website and mobile apps are
accessible in 42 languages and feature over 50 million verified guest reviews of
properties in 200+ countries

 Best for: All accommodation types, including resorts, villas, cabins, hotels,

apartments, hostels, vacation rentals B&Bs, and more
 Listings: Over 28 million listings in 200+ countries with over 50 million
verified guest reviews
 Total audience: Over 50 million
 Commission: Average of 15%; varies by market and property type/size,
from 5% to 30%, and determined during the contracting process.

 Expedia the flagship brand of Expedia Group, which includes 200 travel booking
websites serving 75 countries in 35 languages with over 600 million monthly
visits. The website includes searches for all types of accommodations, as well as
flights, car rentals, cruises, and vacation packages. By activating the Expedia
connection, properties will broadcast their inventory on Hotels.com, Wotif, and
many other channels
 Best for: All accommodation types and sizes worldwide
  Listings: Over 590k properties and 1.8 million bookable vacation rentals in
70+ countries with 40 million post-stay reviews
 Total audience: Over 50 million
 Commission: Average 16.5%; varies by market and property type/size,
from 5% to 30%, and determined during the contracting process.
 Tripadvisor: is widely known for its massive trove of guest reviews for hotels
worldwide – over 465 million reviews and counting. The company also offers
Instant Booking so that users can book hotels directly without having to leave the
site.
Best for: All accommodation types
Listings: 7.3 million accommodations, airlines, attractions, and restaurants
Total audience: 490 million active users per month
Commission: 15% average
 Google Hotel Ads: a full-featured accommodations search product that acts as a
companion to Google Flights. It operates on a metasearch model, meaning that
hotels pay for performance on a cost-per-click or cost-per-acquisition basis. The
channel is especially useful for independent properties because they can more
easily compete against bigger players within the metasearch format. Google first
launched Hotel Finder in 2011 as a basic tool that allowed users to search for
hotels in the US. Today, it has fully incorporated hotel search into its popular
Google Maps platform

Best for: Properties of all sizes, especially independents looking to capture more direct
bookings and compete more effectively with bigger players
Total audience: Depends on search volume; over 50 million
Commission: Varies depending on the campaign and performance structure (cost-per-
click or cost-per-acquisition)
 Traveloka: Based in Indonesia, Traveloka is one of Asia’s largest online travel
agents. Traveloka lists hundreds of thousands of properties across Southeast Asia,
Australia, and around the globe. The company also provides lifestyle products and
services, such as tickets to attractions, activities, car rental, and restaurant
vouchers.
Best for: All accommodation types, hotels, resorts, guest houses, villas, or apartments
Listings: More than 100,000+ hotels worldwide
Total audience: 2,000,000+ verified reviews
Commission: 15% average