ICONIC

TOWERS
Creating neighbourhoods in the sky
 Similarly, Kharghar
is home to Adhiraj
Capital City - a series
of iconic towers that
How do you raise the lifestyle
redefine imagination.
quotient of an entire city?

ICONIC
You start with a seat of power
accessible to a select few.

London, the capital of the UK, has 10

Downing Street.

TOWERS
Washington DC, the capital of the US,
has the White House.
 From a 55-storey
ICONIC tower a view
stretching as far as
TOWERS seven kilometres is
a new perspective
on life.
LITERALLY.

Actual photograph

2 3
 How tall
is it you
The designed height
of our Iconic Towers
exceeds Qutub
Minar… more than
twice over!

ask?
603 feet

Iconic Towers
455 feet
Pyramid of Giza

239 feet
Qutub Minar

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 Let’s experience
the height of luxury!

6 7
 600 ft
ICONIC
TOWERS

603 ft
500 ft

400 ft

300 ft

200 ft

100 ft

8 8 9
 Heights come with amazing sights and experiences.
A distant sunset evokes meditative tranquility.
A streak of gold through grey clouds inspires hope.
A chilly winter morning prompts a feeling of
overarching happiness.
The drops of monsoonal rain on the verandah fills you
with gratitude.
The floating clouds on the green hillocks lull and calm.
However, as the space crunch propels us to move
upwards, towards high-rises, the spirit of community
dwindles.
The challenge was to create
communities in the sky that lived
together.
Not just breathtaking when seen from the outside; but
therapeutic when experienced from the inside as well.

The whistle of the evening breeze makes one feel that

all is well with the world.

Artist’s impression
of drop off zone

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 The Grand Lobby:
When was the last time you walked into
the lobby of a residential building…and
stood transfixed?
The opening bars When was the last time you walked
of the magnificent
into the foyer of someone’s apartment
complex …and let your breath be taken
away?
symphony
Since first impressions endure, we have
designed something differentiated and
exclusive at Iconic Towers.
And this is what we foresee could happen
when you drive through a multi-level
parking bay, skirt a landscaped garden
and arrive at… our grand lobby.
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What makes our lobby different, you ask?
Triple the height of usual lobbies makes
our lobby look spacious and grander than
most 5-star hotels.
With an area of 1100+ square feet, our
lobby is big enough for children to play
cricket in them.
Windows on both ends ensure it is well-
ventilated and illuminated.
What we have actually intended to design
is something much more than just a foyer.
Our lobbies are a statement of the
standards of the people who live within.
Artist’s impression of entrance lobby
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 Artist’s impression of tower entrance

Come home
to the Iconic
Towers...
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 ICONIC
TOWERS

The science behind

India’s very first
Swivel Structure
So how does the Swivel Structure With one twist (literally).
work is a question we have been
Every five storeys, the angle of this
repeatedly asked.
‘H’ has been rotated 90 degrees into
Have you noticed how we solve a the alphabet ‘I’.
Rubik’s cube by swiveling the rows?
The five-storied ‘ceiling’ provides
Similarly, at Iconic Towers we an unusual sense of vertical
have swiveled floors every five spaciousness largely missing in most
storeys – resembling the alphabet residential environments.
H with the objective to create
Space and spaciousness.
a massive five-storied
high space - every fifth These have graduated Iconic Towers.
From a dwelling into a home.
floor.

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 Your immediate
neighbours are not just
birds and bees…but people.
Observatory* Kid’s play area*

Party terrace*

Grounded Fusing in the magic of cosy

togetherness spaces. Making inclusive
neighbourhoods
and bonded neighborhoods with
featuring sky lounges exclusive condominium living.
every 5th floor? Possible?
To help overcome a feeling of isolation
These spaces have been designed to - a typical side-effect of high-rise living.
become community courtyards for
every five floors.

*Proposed themes subject to change

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 Coming closer,
Our swivel structure comprises two five- for holistic, peaceful and well-rounded
storey pockets in each tower on the living.
opposite sides - every five floors.

further up This is an unusual landscaped design

So whereas a conventional tower would
have had one garden area at the podium

in the
derived from a traditional British level for its 40 or 50 storeys, Iconic
architectural understanding that one Towers comprises one sky lounge space
should not live higher than the height of every five storeys.

Sky Lounges a fully-grown tree or peripheral greenery

Artist’s impression of sky lounge from the top

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 Apartments interiors – curated
with concern and care
The question that raced through our minds
after we had crafted the city’s tallest towers and
introduced the concept of swivel architecture to
India was: ‘What next’?
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The answer: ‘Homes that match the reputation of
the signature Iconic towers of the lifestyle capital.’
A home is where the most precious moments of
one’s life are spent.
At Iconic Towers, we have not just ‘designed’
these homes; we have curated them.
Curated them around convenience. Curated them
around style. Curated them around a sense of
spaciousness.
Emphasising the point that our apartments are
not only large but also luxurious...not only chic
but also convenient.
Reference image for representational purpose
• Central cross-ventilation in every residence (3-
BHK)
• Column-less and beam-less apartments
• Separate wardrobe areas in bedrooms (3-BHK)
• Premier vitrified flooring
• High-end vitrified tile flooring in kitchen with
high-grade granite counter tops and stainless
steel sinks
• Washrooms with Grohe/Kohler/Jaquar (or
equivalent), chrome- plated bathroom fittings
and sanitaryware and fine designer tiles
• Internal fire safety provisions.
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 The core structural concept
of Swivel architecture and
pioneering engineering The cross-

enables you to extract more

ventilation in
residences
enhances

out of every square inch. breeziness.

Here’s the proof!

How smart can the Wind Tunnel be?

Very.
The Exclusiva towers are engineered to stand up to the heaviest of wind
pressures. In fact, every residence has windows that can Handle lateral
wind speeds.

How do you make every inch count? 

Go column-less.
Engineering
Our engineers have ensured that there are no columns or beams
obviating
throughout the residence. Giving the suave homeowners, aesthetic the use of
open spaces and the liberty of letting concealed wiring on fittings travel apartment
columns
through any internal wall. and beams.

What’s better than cross Ventilation?

Tri-ventilation*!
Swivel design gives you ventilation from three sides of your apartment. Use of quality
materials and
So enjoy the flow of light and breeze all around you. sophisticated
sanitaryware
for apartment
and bathroom
fittings

*in corner flats.

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 Ever heard of 2 minutes X 4 times = 8 minutes

an elevator 8 minutes X 30 days = 4 hours

that saves 4 hours X 12 months = 2 days

100 days of 2 days X 50 years = 100 days
your life?

Remember the endless wait to reach,

for instance the 27th floor, when your
Press elevator co-passengers got off at floors
100 7, 10, 12, 14, 17, 21, 23 and 25?

days Research indicates that staying in a

tower with slow elevators can waste up
to two minutes during each ride.

In other words, if you stay in a high-rise

for 50 years and use the elevator to go
up and down just twice a day, you will
end up wasting a 100 days!

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 Destination control
At Adhiraj, we recognise that time is money. Prompting us to invest in one of
the most premium elevator systems in the world to help save your time - The
destination control elevator system.

elevator system gets You will just need to type your destination floor on a numeric panel outside

you there faster!

and let our advanced guidance system do the rest. The system will display
the elevator you need to board, making it possible to arrive fastest at your
destination floor by assigning the elevator to those traveling to the same or
nearby floors.

Or, let’s talk about speed. Our towers will have one of the fastest elevators
in Navi Mumbai (or even Mumbai) which travel at a speed of 4 metres per
second!

At Iconic Towers, we have two state-of-the-art elevator systems - parking and

lobby - to save your time and ensure your security.

Separate shuttle elevators from parking levels bring you up to the lobby.

Reducing the entry floors to the main tower elevator and thereby ensuring
complete peace-of-mind.

Furthermore, a concierge key desk ensures that even drivers need not enter

Reference image for representational purpose

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 How can a podium be a harbinger of high
life? Here’s the proof.
Generally, a podium garden, at the base of
towers, is merely a landscape dotted with
a few ornate elements. Our team thought
Our podium
otherwise. We researched open spaces and
how residents interact with it.
courtyards offer We found that the number of people who
venture into the gardens below is inversely
the high life.
proportionate to the distance from their
homes.
This was one of the foremost reasons why
we created the swivel architecture to create
community spaces every five storeys. And
then extended the concept of ‘intelligent’
community spaces to the podium garden
below.
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Because we have been engaged in
designing the Podium Courtyard at Iconic
Towers around moments, experiences and
conveniences.
In our podiums, the children’s play area,
complete with slides, swings and skating
area is in the line of sight of the seating
zone of the elderly.
There are chess tables, yoga zones
and an outdoor gym to engage you
whichever way you wish. Plus, a
jogging track for the even more actively
inclined.
The tranquil sitting corner provides you a
perch from which to observe a flower-rich
tree for hours or step onto the acupressure
walkway.
Artist’s impression of podium landscape
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 Kid-friendly, vehicle-free

The access from the parking

level to the lobby is via a shuttle
elevator. Ergo, there are ZERO
cars on the podium garden and
only people who have been
screened can access this premise.
Thus, a young mother has no
qualms about her little one alone
frolicking in the massive green
space below.

Artist’s impression of the podium

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 The podium
garden –
01 Entrance court
02 Jogging / Walking track

designed to
03 Central lawn
04 Gazebo

delight!
05 Fitness corner
06 Half basket ball / Cricket pitch
07 Study / Sitting area
08 Chess plaza
09 Kids play ground
10 Elderly sitting
11 Reflexology / Zen garden
12 Fragrance court
13 Maze
14 Ludo / Games area
15 Yoga / meditation
16 Flower / Herbal garden
17 Plantation
18 Sculpture

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 A signature central
landscape - inspiring,
expansive and
decidedly green!

Artist’s impression of the podium landscape

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 Iconic Towers: More
than just a home!
For a long time, prospective home owners
have told us: ‘Home is a refuge where we
wish to get away from everything.’
Reference image for representational purpose
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And yet, the same prospective owners also
told us without breaking breath: ‘And yet,
we must have the option of getting back
into the thick of things without having to
drive for hours.’
Adhiraj reconciled these divergent
requirements.
So on the one hand, Iconic Towers
comprises 100’s of families living in an
exclusive ‘Oh so far from the madding
crowd’ environment.
On the other hand, Capital City (in which
Iconic Towers is located) comprises
a gamut of lifestyle destinations and
conveniences (restaurants, playgrounds
and healthcare facilities).
So that one can step out. And yet stay in.
The difference will be seen in our
children
A child at Iconic Towers can save
~350 hours a year on an average,
by studying at a school within
Kharghar.
Leaving enough time for the child
to learn two musical instruments,
three languages and play four
sports – in ten years.
Translating into a positive
difference in personality.
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 The magic lies in
how the 183 metres
of Iconic Towers
will remain relevant
across the decades 3Ss
of tomorrow Safety
Security
Support

Rectangular cabling Three-tier

systems to reduce security system
maintenance in the
long term.

Sourcing from Water

Indian producers recycling and
to reduce carbon rainwater
footprint harvesting
Proposed video
door phones Superior
windows to
withstand lateral
wind pressures.

Plantation
Storm water
of trees
drainage to
groundwater Power Best-in-class
recharge pits backup firefighting
systems

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 WHAT
MAKES Architecture

ADHIRAJ
CODENAME Commerce Investment

CAPITAL
CITY,
THE TRUE
CAPITAL OF Culture Lifestyle

KHARGHAR?

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 An exquisite high-
The High Street, spread across two
levels, is punctuated by premium
Exquisite shops
retail outlets and trendy dining Fine dining
street for the spaces along with the finest
international brands and lifestyle Convenience stores

globetrotters!
destinations.
Lifestyle concepts destinations

Artist’s impression of the High street

42 43
 Inspired to live like
an icon!

Coffee shop Salon Spa

Medical Retail Fine dining

Cafes Banks

Reference images for representational purpose Reference images for representational purpose

44 45
 Club Elysium, Navi
Elysium will open its membership for all
residents of Navi Mumbai (with first right
reserved for the residents). The club will

Mumbai’s first and comprise everything that a bespoke luxury

and leisure club should possess - and more.

only 7-star club.

Artist’s impression of the Club Elysium

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 Swim to your
heart’s content!

Grand swimming pool

(Half-Olympic-size)
Artist’s impression of grand swimming pool

48 49
 Indoor sports
and games

Basketball

Business centre Volleyball Badminton

Well-equipped business
centre with conference
rooms and high-tech
facilities

Sports bar Carrom Chess

Performance arena Celebration zone Table tennis Gymnasium

50 Reference images for representational purpose 51

 Kharghar: The emerging
gravity centre of
Navi Mumbai

Adjacent to the upcoming 300- In close proximity to the Easily accessible to South
acre, CIDCO-commissioned upcoming Navi Mumbai 7 of 20 upcoming Metro stations Mumbai, Thane & JNPT Nhava
corporate mega-hub being International Airport lie in Kharghar Sheva
touted as BKC II

Actual photograph from 55th floor of Iconic Tower

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 The 5 Capitals
of our City!
The 40-acre Capital City could emerge as
Navi Mumbai’s centre of gravity for five good reasons.

Cultural capital
Providing opportunities to explore
their creative and spiritual sides are the
ISKCON Temple and Central Park.

Architectural capital
Commercial capital Designed by Aedas (Singapore), among
The convergence of the best of the world’s most respected architects
residential buildings, commercial towers which has resulted in Capital City having
and high-street retail. a grand central landscape.

Lifestyle capital
The hub of prominent global retail Investment capital
brands and landmark recreational The area proximate to Capital City
opportunities, managed by International enjoys rich development potential with
Leisure Consultants, Asia’s finest leisure eight mega infrastructure projects
consultants. underway.

54 55
 N

AIROLI

RABALE

GHANSOLI
MAHAPE

Navi Mumbai is a vibrant urban centre

KOPAR
KOPARKHAIRANE
KHAIRNE Education Healthcare

> Apeejay School, Kharghar > Fortis Hiranandani Hospital

> Father Agnel Multipurpose School and > Apollo Hospitals, Navi Mumbai
Junior College, Navi Mumbai >Tata Memorial Hospital, Kharghar
VASHI TURBHE
> Dayanand Anglo Vedic Public School, > Sterling Wockhardt Hospital, Vashi
ADHIRAJ
Nerul
> Mahatma Gandhi Memorial New
SANPADA
> Delhi Public School, Nerul Bombay Hospital Vashi
PROPOSED UPCOMING TALOJA > Ryan International School, Nerul > MGM Hospital and Research Centre,
BKC-2 METRO STATION
> D Y Patil International School Nerul-Navi Navi Mumbai
Mumbai > Om Navjeevan Hospital, Kharghar
CENTRAL > South Indian Education Society College > DY Patil Hospital, Navi Mumbai
KHARGHAR VALLEY
PARK of Management Studies, Nerul
GOLF COURSE > Terna Medical College and Hospital,
> Institute of Technology & Management Nerul
ISKCON
TEMPLE Business School Navi Mumbai
NERUL KHARGHAR > Minimally Invasive Treatment &
> Yerala Medical Trust College of Research Hospital, Navi Mumbai
Management, Kharghar
> Pillai College of Arts, Commerce and
KALAMBOLI
Science, Navi Mumbai Lifestyle and shopping
> DY Patil University, Nerul
CEO
CBD
BELAPUR KAMOTHE > Bharati Vidyapeeth’s College of
BELAPUR Engineering, Navi Mumbai
> Inorbit Mall, Vashi
> Little World Mall, Kharghar
> Mahatma Gandhi Mission’s College
SEAWOODS of Engineering and Technology, Navi > Glomax Mall, Kharghar
Mumbai > Seawoods Grand Central Mall, Navi
> Terna Engineering College, Navi Mumbai Mumbai
> National Institute of Fashion Technology, > Raghuleela Mall, Vashi
Kharghar > Orion Mall, Panvel
> Narsee Monjee Institute of Management > Centre One Mall, Navi Mumbai
Studies, Kharghar > Agriculture Produce Market Committee
UPCOMING NAVI MUMBAI PANVEL
INTERNATIONAL AIRPORT Market, Vashi

ULWE
Recreation
Other attractions
> Wonder Park, Nerul
NHAVA > DY Patil Sports Stadium, Nerul
> Pandavkada Falls, Kharghar
> Vishnudas Bhave Natyagruha, Vashi
> Utsav Chowk, Navi Mumbai

56 57
 Our
legacy

Adhiraj:
Pioneering
through 250+
Acres of land parcel
24
Years of real estate

innovation across NCR, Goa,

Karjat and MMR
sectoral experience

and
growth. 170+ 1 mn+
Adhiraj Family from More than 1 million
diverse backgrounds square feet area
delivered

11 1
Million person-hours Status in India in being
of construction with able to construct the
no fatalities prestigious swivel
structure

55 2500+
Storeys, Iconic Tower, Number of happy
Navi Mumbai’s tallest customers
tower

58 59
 Signatures behind the
masterpiece

There are several ways we can describe

ourselves. However, challenging the ‘why’
and the acumen to accomplish the ‘why Master Plan Design
not’, best defines us. Aedas, Singapore

The symbiosis of thoughtful engineering Iconic Tower Design

and thought leadership has enabled us to Malik Architecture
create dynamic and self-sustaining spaces
that go the extra mile in terms of ‘enriching Club Elysium Management
life’ and ‘enhancing lifestyles’. International Leisure Consultants.
Hong Kong
Creating the bedrock for iconic structures
that are redefining the skyline of Navi
Landscape Design Partner
Mumbai and the nation too.
WAHO

Interior Design Partner

Studio HBA

capitalcityadhiraj.co.in

This printed advertisement does not constitute an offer and/or contract of any nature whatsoever between
the Promoters/Developers and the recipient. All transactions shall be subject to the terms and conditions
of the agreement for sale to be entered into between the Promoter and the recipient. All the images are for
illustrative purposes only unless otherwise mentioned. All colours, furniture, fixtures shown are for aesthetic
representation purposes only and are subject to approval by the competent authority. This layout is
proposing a club which will be owned and operated by an independent entity/person. Adhiraj Constructions
Pvt Ltd/Independent entity/Person who owns and operates the club will have the right to appoint any
company/organisation/person to manage the proposed club, to decide/amend the terms and conditions
of agreement with club management and to change the club management. This layout is proposing a club
and mixed use facilities that neither form part of the common area and amenities of the Real Estate Project
nor the Whole Project | The buildings have been registered as real estate projects with Maharashtra Real
Estate Regulatory Authority as following: “Adhiraj Samyama Tower 1A’’ with MahaRERA Registration No.
P52000004449, ’Adhiraj Samyama Tower 1B’’ with MahaRERA Registration No. P52000004493,“Adhiraj
Samyama Tower 1C’’ with MahaRERA Registration No. P52000014859, ’Adhiraj Samyama Tower 1D’’ with
MahaRERA Registration No. P52000014856, “Adhiraj Samyama Tower 2A’’ with MahaRERA Registration
No. P52000007539, ’Adhiraj Samyama Tower 2B’’ with MahaRERA Registration No. P52000003039,
’Adhiraj Samyama Tower 3B’’ with MahaRERA Registration No. P52000004189. | Available at website -
maharera.mahaonline.gov.in | +Government taxes and other charges additional | *Subvention scheme from
select banks applicable till the completion of terrace slab or October 2020, whichever occurs earlier |
^Subject to the terms and conditions defined in the application form. Project Financed by LIC Housing Ltd.

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