ACTIVITY 2, GUIDELINE 3

Universidad EAN

English II

Medellin, April 2019

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 CONTENTS

Introduction …………………………………………………………………………………...…. 3

Video of meeting ………………………………………………………………………………… 4

Opinion Essay ………………………………………………………………………….………... 5

Conclusions ………………………………………………………………………………...……. 7

Bibliographic references ………………………………………………………………...………. 8

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 INTRODUCTION

In this guideline there are two activities, the first activity is to make a video meeting about a
company we are creating, in this activity our group are the representatives of one of the
advertising agencies. We recorded a video making an oral presentation with an advertising
campaign proposal for a drink. We discussed the name of the agency, new name for the drink,
logo and slogan. Packaging design, the advertising media you will use, ideas to promote the
product, etc.

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 VIDEO OF MEETING

In this activity our group are the representatives of one of the advertising agencies. We recorded
a video making an oral presentation with an advertising campaign proposal for a drink. We
discussed the name of the agency, new name for the drink, logo and slogan.

You can find the video of the meeting in the next link:

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 OPINION ESSAY

Write a 4 paragraph opinion essay answering if you agree or disagree with the following
statement:

"Some of the methods used in advertising are unethical and unacceptable in today’s society."

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 OPINION ESSAY

The phrase that we will analyze corresponds to the following, "Some of the methods used in
advertising are unethical and unacceptable in today's society." The previous sentence represents
a great debate related to the favorable final commercial result, which was obtained through
methods that violate moral principles and ethics in a society. Therefore, an ethical conflict is
created between the achievement obtained and its method.

Some people consider that to promote a product commercially they must take actions that are
legally correct, but violate the ethical and moral values of a society, causing damage. An
example could be the advertising of a musical product where people with mental disabilities are
mocked, or the sexual exploitation of a young woman's body, such situations could cause the
commercial rejection of the product, in addition to the disgust on the part of society.

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 CONCLUSIONS

In this third guideline we have learned about advertising on products and their market. In the first
place, we learn to commercially promote a product and how advertising agencies work, such as
the product design, slogan, image, product marketing method, among others.

Finally, we have learned to carry out an opinion essay, where we express our ideas and personal
criticisms on a particular topic.

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 BIBLIOGRAPHIC REFERENCES

Cotton, D., Falvey, D., & Kent, S. (2013). New Language Leader Intermediate. Essex: Pearson
Education Limited. English online software at https://bit.ly/35gBT9N

Cotton, D., Falvey, D. & Kent, S. (2013). New Language Leader Intermediate. MyEnglishLab.

Essex. English online software at https://bit.ly/2Z6jSHc