Exhibit 1 Cottle-Taylor 2009 Revenues ($ Millions)

GLOBAL $ 11,500 100%

North America $ 2,530 22%
Europe $ 2,760 24%
Latin America $ 3,910 34%
Greater Asia/Africa $ 2,300 20%
Exhibit 2: 2009 Cottle-Taylor Global Oral Care Revenues by Catagory ($ Millions)

Toothpaste (includes toothpowder) $ 5,502 79%

Toothbrushes $ 938 13%
Mouthwash $ 280 4%
Denture Care $ 70 1%
Dental Floss $ 210 3%
Total $ 7,000
Exhibit 3: 2009 Cottle Share of Global Oral Care & Global Toothbrush Markets

2009 Oral Care & Toothbrush: Oral Care Toothbrush

Revenues and Market Share
Global Market ($ billions) $ 26.90 $ 6.05
Cottle % of Global Market 26.1% 15.5%
Cottle Revenue ($ billions) $ 7.0 $ 0.94
% Cottle Revenue from Greater Asia/Africa 25% 25%
Cottle Revenue from Greater Asia/Africa ($ billions) $ 1.76 $ 0.23
% Cottle Revenue from India 6% 7%
Cottle Revenue from India ($ billions) $ 0.4 $ 0.07
Exhibit 4 Indian Household Disposable Income: 2005 & 2009
Disposable 2005 2009
Income Households Households
per Day (Millions) (Millions)

Above US$500/year $ 1.37 202.5 46.7% 219.0 42.7%

Above US$1,000/year $ 2.74 186.7 43.0% 208.7 40.7%
Above US$5,000/year $ 13.70 33.6 7.8% 64.2 12.5%
Above US$10,000/year $ 27.40 7.3 1.7% 15.2 3.0%
Above US$25,000/year $ 68.49 2.1 0.5% 3.3 0.6%
Above US$45,000/year $ 123.29 1.0 0.2% 1.6 0.3%
Above US$75,000/year $ 205.48 0.5 0.1% 0.8 0.2%
Above US$150,000/year $ 410.96 0.2 0.1% 0.4 0.1%
TOTAL HOUSEHOLDS 434.0 513.1

Growth Rates '05 - '09

Less than 1K/year 9.90%
More than 5K/year 90.6%

Source: Euromonitor Consumer Lifestyle Report, 2010

Exhibit 5 Oral Care Sector Growth Within India 2004 - 2009 ($ Millions)

2004 2005 2006 2007 2008

Toothbrushes $ 79.7 $ 84.6 $ 91.5 $ 100.7 $ 111.8

Toothpaste $ 289.3 $ 297.4 $ 324.2 $ 360.8 $ 399.4
Toothpowder $ 236.7 $ 243.3 $ 254.7 $ 272.2 $ 301.3
Mouthwash/Floss $ 2.1 $ 2.3 $ 2.4 $ 2.7 $ 2.9
Total India Oral Care Sector Growth $ 607.8 $ 627.5 $ 672.8 $ 736.3 $ 815.4

Source: Euromonitor Oral Care India, 2010.

Note: Market estimates based on sales data from manufacturers (not distributor/retail sales)
 2009 Growth '04-'09

$ 122.0 53%
$ 462.1 60%
$ 308.1 30%
$ 3.4 62%
$ 895.6 47%
Exhibit 7: Cottle-Taylor India 2009 Product Lines and Margin Structure

Manufacturer Distributor

Selling Manufacturer Selling Retail Selling Unit Sales (millions)

Price/Unit Gross Margin Price/Unit Price/Unit 2008
Toothbrush Products
Low-end Manual
Complete $ 0.15 47% $ 0.20 $ 0.27 197.6
Sensitooth $ 0.18 50% $ 0.24 $ 0.33 25.7
Fresh Gum $ 0.18 48% $ 0.24 $ 0.32 12.8
Surround $ 0.19 47% $ 0.26 $ 0.35 7.7
Kidsie $ 0.12 48% $ 0.16 $ 0.22 12.8
Total 256.6

Mid-Range Manual
Zagger $ 0.29 40% $ 0.44 $ 0.52 27.2
Directionflex $ 0.53 52% $ 0.74 $ 0.98 6.8
Total 34.0

Battery Operated
Swirl Brush $ 6.40 40% $ 8.96 $ 11.64 1.30
Refills $ 0.56 60% $ 0.78 $ 1.02 0.16
Total 1.5
Total Toothbrush Unit Sales 292.1

Note: Manufacturer Selling Price does not incorporate the 2010 Toothbrush price increase of 20% (does not apply to Toothpa
 BRINDA
BRINDA BRINDA BRINDA

Contribution
Revenue (Unit (revenue revenue
sales by Selling multiplied by Mfr ( assuming 20%
Unit Sales (millions) Price per unit) gross margin) growth) Contribution
2009 2010E (Patel) 2009 2009 2010 2010

230.6 276.7 33.9 15.9 48.8 22.94

29.9 35.9 5.4 2.7 7.8 3.88
15.0 18.0 2.7 1.3 3.8 1.84
9.0 9.7 1.7 0.8 2.2 1.05
15.0 16.2 1.8 0.9 2.3 1.10
299.5 356.5 45.4 21.6 64.9 30.81

34.4 43.0 10.1 4.0 15.2 6.07

8.6 10.8 4.6 2.4 6.9 3.57
43.0 53.8 14.7 6.4 22.0 9.64

1.5 1.7 9.9 4.0 13.1 5.23

0.2 0.2 0.1 0.1 0.1 0.08
1.7 1.9 10.0 4.0 13.2 5.31
344.2 412.2 70.1 32.0 100.2 45.8

f 20% (does not apply to Toothpaste and Toothpowder)

Lang Unit
sales Lang Lang

Projection
( page 9 of the
case)
Revenue Contribution
2010 2010

Comparing three Plans

267.48 $ 47.18 $ 22.18
34.74 $ 7.50 $ 3.75 Patel 2010E Plan
17.37 $ 3.70 $ 1.78 Income Statement Projection f
10.42 $ 2.39 $ 1.12 Revenues
17.37 $ 2.47 $ 1.18 Trade Discount
63.25 30.01 Net Revenues

Less:
75.73 $ 26.72 $ 10.69 Variable manufacturing, selling
18.93 $ 12.09 $ 6.28 = Gross Margin
38.80 16.97
Less:
Advertising
1.94 $ 14.87 $ 5.95 Consumer promotions and merc
0.22 $ 0.14 $ 0.09 Selling, general and administrat
15.01 6.03 Profit from Operations
444.2 117.1 53.0
 Lang 2010E Plan
% of Sales 2010E ($ Millions) Income Statement Projecti % of Sales 2010E ($ Millions)
1 100.2 Revenues 1 117.1
0.1 10.0 Trade Discount 0.1 11.7
0.9 90.2 Net Revenues 0.9 105.4

Less:
0.4 44.4 Variable manufacturing, sell 0.45 52.3
0.5 45.8 = Gross Margin 0.45 53.0

Less:
0.09 9.0 Advertising 0.09 10.5
0.03 3.0 Consumer promotions and 0.03 3.5
0.14 14.0 Selling, general and admini 0.14 16.4
19.7 Profit from Operations 22.6
Lang 2010E Plan (with 3% Increase in Advertising)
Income Statement% of Sales 2010E ($ Millions)
Revenues 1 117.1
Trade Discount 0.1 11.7
Net Revenues 0.9 105.4

Less:
Variable manufactu 0.45 52.3
= Gross Margin 0.45 53.0

Less:
Advertising 0.12 14.1
Consumer promoti 0.03 3.5
Selling, general a 0.14 16.4
Profit from Operations 19.1
Exhibit 8: 2009 Cottle Toothbrush Sales by Product Category for India, Thailand and Japan

Product Cottle India Thailand Japan

Low-End Manual 87% 70% 20%
Mid-Range Manual 12.50% 25% 50%
Battery-Operated 0.50% 5% 30%
Exhibit 9 Cottle India: 2009 Percentage Income Statement from Toothbrushes
BRINDA LANG
Toothbrush gross revenues 100%
Less: Trade Discounts 10.0%
= Net Revenues 90%

Less:
Variable manufacturing, selling and distribution costs 46%
= Gross Margin 44%

Less:
Advertising 9%
Consumer promotions and merchandising 3%
Selling, general and administrative costs 14%
= Profit from Operations 18%
Exhibit 10: Cottle Thailand Toothbrush Unit Sales 2005 - 2007

2005 2006 2007

Average Product Mix Units Sold Product Mix Units Sold Product Mix Units Sold
Price Allocation Allocation Allocation
(Millions) (Millions) (Millions)
Low-End $ 0.15 80% 141.2 77% 159.0 70% 180.7
Mid-Range $ 0.34 18% 31.8 20% 41.3 25% 64.5
Battery Operated $ 5.60 2% 3.5 3% 6.2 5% 12.9
Total Units Sold 177 207 258

Toothbrush Revenue $ 51.75 $ 72.59 $ 121.33