SWOT Analysis

Strength Weakness
•Lack of Worker Turnover Problem •Limited Manpower
This company don’t have the high This company has limited manpower.
probably of turnover. The workers loyal Sometimes when received a lot of orders
to this company as the owner treat them from customers, this company has to take
very well. Most of them have worked lot a long time to complete. The company
here for many years. As they stay here for apply the rule of “first come first serve”,
a long time, they have extensive work those customers who make order slow
experiences. can only wait patiently according to
order. This cause those customers who
•Easy Transportation are in a hurry will feel unpleasant.
This company provides its services in a
wide range of circle. Blossom Nursery •Lack of High Technology
has its services provided in all over the Since it is a small company, capital is not
place in Kuching no matter in rural areas very high. So this company doesn’t have
or urban areas. They are more customer- abilities to have machineries to do the
oriented as they put customer as their first works. This company still using of
target of profit. They are willing to work tradition and manual methods such as hoe
at any areas according to the customers in their works. This caused the workers to
demand. This activity makes the spend a lot of time to complete the jobs.
customers more satisfied and return to This severely affects the productivity of
them back for further information. the company.

Opportunity Threat
•Popularize of Media Social •Fierce competition
This company have online platform page Blossom Nursery and Landscape
in order to promote their business and company must compete with big
products in social media such as company in the same market which may
Facebook by updating the post with cause owner to gain less profit and
photo. This is because people nowadays customers often lack information than the
are spend many time in media social, owner about their business where this
most of them are vision- oriented person. cause market failure.
Picture or video is the best way to attract
their attention. •Lack of Popularity
This company is a relatively small
•Existence of Maintenance Service company, yet this company still stick to
This company do have workers to keep word of mouth or introduced by
track of their customers who needs acquaintances. Furthermore, this
various type of services such as ground company not active in promoting their
maintenance service to cut down grasses business through social media or Internet,
and also to trim flowers and trees which this makes it less well- known by local
the company have built for their people.
customers. This will ease the burden of
customers where they can directly contact
Blossom Nursery Management for any
services rather than finding others from
outside. With this service opportunity
provided to customers, more customers
will be attracted and will raise the
company’s demand.

Blossom Nursery & Landscape weak in execute the marketing

strategies to promote their products. There is no well-established
advocacy mechanism

The company still stick to word of mouth or introduced by

relatives and friends

The increasing of cost

Hygiene material

After the discussion between the team members, Smart Trove

Consultancy agree to choose Blossom Nursery and Landscape for the

case selection.
The decision of case selection is based on several reasons. Firstly, the

business model of nursery and landscape is quite different from other

alternative companies likes cafe, restaurant and grocery store. Blossom

Nursery and Landscape grow a wide variety of landscape plants ranging

from ground cover to trees, turfing, landscaping and garden design. The

company located nearby residential areas and rent the land for their

business. The location is no strategic for the company since it does not

have an eye-catching sign at main road. Besides, the pandemic of Covid-

19 will have devastating effects on the Malaysia economy included smaller

businesses. It can be a challenge or an opportunity as the business model

should be transform from conventional to online business especially the

outbreak of Covid-19 that reduce the physical contact in general.