Case Analysis

on Sustainable
Lawn Care
Group 1
 Central Problem
The Lawn Care Company’s current
management strategy is lacking appropriate
services to assist and satisfy their
customers.
Minor Problems
1 Lack of Customer Service

2 Improper application of products causing

environmental problems.

3
Packaging Errors
4
Lack of Pre-services

5
A competitor started to offer application services.
 Alternative
Courses of Action
1 The company should listen and reach out to their
customers, thus, expand their services.

• They would be able to satisfy/meet customer’s

needs.
• They could develop positive relationships with
their customers.
• The company will gain loyal customers.
but...
• Customers might demand anything that is beyond
the company’s capabilities.
• It will result in higher customers’ expectations;
thus, the company must keep on improving their
strategies.
• This may require a potential investment in
marketing for the company and might need
enough funds.
2 The company must offer pre-services such as
orientation to customers regarding the maintenance
and application of the products.

• This will prevent environmental problems.

• The customers will be aware of how to apply the product
properly, thus, avoiding damages and casualties.
• The customers will have the chance to ask questions for
the company to address their concerns easily.
but...

• This will add up to the company’s expenses.

• Time-consuming
• It will be hard to find employees who are into labor.
3 Hire and train new employees and equip them with
the basic skills in applying the product to achieve
satisfactory services to its customers.
• The business will prosper and not lose its competitive
advantage. 
• The company will have reliable employees, which will
give the company an advantage towards their competitors.
• It will provide a positive image to the company and
quality service to the customers.
but...
• This will add up to the company’s production
expenses.
• This will be more time consuming and requires a
lot of processes.
• The company will need additional employees
resulting in higher salary expenses.
4 They should come up if not better, then at least at par
with their competitor’s strategy.

• The company will gain and capture more customers'

interest and win over its competitors’ customers.
• They will increase their profitability.
• They might gain their customers back.
but...
• One of Lawn Care’s competitors started strong with
their application services.
• Higher expectations from customers
• They will need additional costs.
 Conclusion
Lawn Care is a great company when it comes to
the products they offer. Unfortunately, they lack post-
sale services, which led to customers’ dissatisfaction.
Their competitors, on the other hand, had a head start
and boosted their business opportunities.
The Lawn Care Company limited their business
capabilities when in fact, there is still room for
improvements and developments. The company’s
product ends up being questioned because of the
damages and casualties it cost the customers, although it
wasn’t clear if the product was at fault or the way it was
applied.
 Recommendations
For the Lawn Care company to improve its
services and won’t cause problems in the near future
towards their customers and the environment, the
researchers recommend the following: Offer better pre
and post-sale services than that of their competitors’
THANK YOU!