CASE STUDY-1

Bart Ingredients is the second-largest herbs and spices company in the development
of the organic and Fairtrade Ingredients market in the country.

Bart was established in Bristol in 1963 and today employs more than 180 people,
sourcing ingredients from across the globe which are blended at its HQ in Bristol.
Familiar products are its branded herbs and spices range, Thai Fish Sauce, Coconut
Milk, and Thai Curry Pastes.

Langholm Capital backed a management buyout of Bart in 2010 and overseen

significant brand development, fostered innovation, and invested in the entire supply
chain to deliver a significant improvement in tin quality assurance. In 2014, Bart
acquired OTP Foods, which produces a wide range of products for supermarkets and
independent brands, thereby giving Bart an even broader offering.

Langholm sold the company in October 2017 to Fuchs ,Germany’s largest spice
producer.

QUESTIONS:

Q1. DISCUSS IN DETAIL ABOUT THIS COMPANY STUDY ITS PROFIT AND
ACHIEVEMENTS?

Bart Ingredients is the second-largest herbs and spices company in the development
of the organic and Fairtrade Ingredients market in the country. Bart was established in
Bristol in 1963, sourcing ingredients from across the globe .The Bart Ingredients
Company Ltd.'s headquarters is located in Bristol, England. Its parent company has
been Fuchsgruppe since Oct 2017.

Bart Ingredients is specialises in the production of ingredients including herbs,

spices, seasonings, home-baking products, and pastes. Bart employs more than
180 people.

As the company was rising, Langholm Capital decided to back management

backout of Bart in 2010. In the last Fiscal year, the company generated total
revenue of US $32.9 million.
Q2. FIND OUT THE COMPETITOR OF BART INGREDIENTS AND ITS
ACHIEVEMENTS?

Competitors:
The Bart Ingredients Company Ltd.'s top 4 competitors are Rocky mountains pice,
Spicely, Red Monkey Foods and Key West Spice Company. Together they have
raised over 25.8M between their estimated 390 employees. The Bart Ingredients
Company Ltd.'s revenue is the ranked 2nd among it's top 10 competitors.

Rocky mountain spice is perceived as one of The Bart Ingredients Company Ltd.'s
biggest rivals. Rocky mountain spice was founded in 1993, and its headquarters is in
Denver, Colorado. Like The Bart Ingredients Company Ltd., Rocky mountains pice
also works within the Food Processing field. Rocky mountain spice has 35 more
employees than The Bart Ingredients Company Ltd.

Spicely is one of The Bart Ingredients Company Ltd.'s top rivals. Spicely is a Private
company that was founded in 2003 in Fremont, California. Spicely competes in the
Baked Goods, Frozen & Prepared Foods field. Compared to The Bart Ingredients
Company Ltd., Spicely has 21 fewer employees.

Red Monkey Foods is The Bart Ingredients Company Ltd.'s #3 rival. Red Monkey
Foods is a Private company that was founded in Springfield, Missouri in 2002. Like
The Bart Ingredients Company Ltd., Red Monkey Foods also competes in the Food
Processing sector. Red Monkey Foods has 2 more employees vs. The Bart Ingredients
Company Ltd..

Achievements:
• BCVA Management Team Award 2018
• Business Transformation Management Team-South West