ISSUE NO.

4
Welcome to the fourth edition of Paragonia.
In this issue we will update you on Paragon
Kuwait and Oman’s latest news, achievements
and successful stories since the last issue
came out. Hope you enjoy what we have
compiled for you….

Port and Freezone Sohar Multimedia

Presentation
Port of Sohar one of the region’s biggest and
fastest growing ports approached Paragon
for its expertise in innovative multimedia
services to create its very own corporate
interactive presentations. The presentations
were intended to be presented to the upper
management and partners of the Port of
Sohar. Through innovative thinking and
diligence Paragon created modern, state
of the art presentations that reflected the
corporate vision of Port of Sohar.

The presentations were also the beginning

of a mutually beneficial relationship between
Paragon and Port of Sohar and look out
for this space to find out more about the
upcoming projects.

Hanhum Restaurant Opening, Identity,

Collaterals
We are proud to introduce to you the first of its
kind contemporary Kuwaiti cuisine restaurant
launched recently at Al Hamra in Kuwait City.
Paragon took care of the entire branding
of this modern interpretation of traditional
Kuwaiti cuisine. Starting from the logo design
all the way to designing a comprehensive set
of identity collaterals such as delivery menu,
wall menu boards, packaging system, table
mats, delivery van graphics, staff uniforms
etc. Once the visual identity was ready we
started sharing it with the Kuwaiti public. We
developed Hanhum official Facebook Page
to connect and stay close to the customers,
a corresponding online campaign that
successfully brought traffic to the page and in
general raised the awareness. Yet, Paragon’s Logo Collaterals
digital support did not end there, we also
developed Hanhum website, customized video
presentation which runs at the location and
created logo animation spot.

The designs reflect the contemporary feel of

the restaurant’s interiors and if design could
speak for itself it was a complete joy ride
working on the project. Inspirations were taken
from Kuwaiti culture’s traditional elements
with a modern twist to them went down really
well with the audiences and the restaurant is
already a hit. After the successful launch of the
restaurant the entire team was treated to the
cuisine and believe us the sandwiches are to
die for. We strongly suggest you get down to
Al Hamra and try out for yourselves.
Restaurant

Arirang Restaurant, Kuwait

Opening, Identity
Chinese food is abundantly available
in Kuwait and so are Thai and other oriental
cuisines, so when Swiss Belhotel Plaza Kuwait
informed us that they would be launching a
Korean restaurant the prospect of working for it
was simply mouth watering. Arirang is Korean
cuisine restaurant that provides the authentic
flavor of Korea and an ambience that teleports
you to the side street restaurants of Seoul. The
aromatic spices and the pungent flavors of the
food were a special draw for inspiration and
after a brief tryout we at Paragon knew that this
would be lapped up by the people of Kuwait.
The challenge hence was to create a brand
that reflected the theme of the restaurant at
the same time keep it simple and memorable
for people. It was a task that was enjoyed by
the entire team as we came up with all the
branding collaterals starting from the logo
design, interior branding designs, menu, table
mats etc. To add to the excitement of the
launch of the restaurant a teaser campaign
was launched in the newspapers followed by
a reveal and radio campaigns announcing the
launch, which was attended by his Excellency
the Korean ambassador to Kuwait among
other diplomats and dignitaries. The restaurant
has been a success not just for the innovative
approach towards marketing and packaging it
but the biggest draw has been the exceptional
food that is served at Arirang.
Entrance Invitation Card

Ahli Bank – The Right Issue Commercial

Paragon Oman recently completed the shoot of
its first television commercial in Oman for one
of the leading banks in the Sultanate of Oman,
Ahli Bank. The TVC was about the Right issue
award that was received by Ahli Bank. Paragon
was elected to produce the TVC after a pitch
process during which time it showcased its
work done across Kuwait and Bulgaria.
The biggest challenge behind creating the TVC
was the short time frame in which it had to be
delivered.

At Paragon we understand certain situations

require quick reactions and believe that the
best way to go about is to think on the feet and
come up with solutions that are effective and
prompt. So in order to meet the short deadline
all of Paragon’s branches were brought on
board to work effectively and promptly. The
pre production of the commercial was done in
Kuwait, while the shooting in Oman after which
the post production was completed and the
commercial finalized at our Bulgarian studios.
Delivering the material on time was the priority
and this was achieved with flying colors as you
can see.

Visit our youtube page to have a look at the TVC.

http://www.youtube.com/watch?v=GORPl
B6TpaA&list=UUj8eODwAx0E3GGURcwkg
EGQ&index=1&feature=plpp_video

Paragon CEO Featured

in Business Today
Brands special issue
Louai Alasfahani Chief Creative Officer,
Paragon recently wrote an article talking
about what a brand is and also the way
to create and/or sustain them. The article
was very insightful into the field of branding
with many points touched. Following is an
excerpt from the published article
A brand is not a logo. A brand is not a
corporate identity system. A corporate
identity system function is to control and
keep consistency in implementing the logo
consistently across multiple platforms but
consistency alone does not create a brand.
A brand is a promise of satisfaction that
must be reinforced every time people
come in contact with any facet of
your organisation. It is an unwritten
contract between a manufacturer and
a customer. Branding is the act of
devising the promise your company
makes to the world. Marketing is the
strategy that differentiates your brand
promise from all the other brand
promises in that increasingly crowded
house called ‘your category’.
Read the full article at the following link:
http://www.businesstoday.co.om/
article.php?id=1509&title=What+is+
a+brand

24th International Publication

Features Paragon’s Work on Branding
Paragon Marketing Communications was featured
in Mathew Healey’s recently published Design DNA
Logos. This is the 23rd international publication
to showcase work by Paragon Marketing
Communications.

Design DNA Logos is a compilation of 300+

International logos that have been deconstructed to
be used as a hand book for designers or enthusiasts.
Every logo is broken down to show how each element
works to make the design effective as well as featuring
case studies that provide reasoning behind successful
design decisions. The book shows 7 different case
studies from Paragon including work done for its
clients in Kuwait, Oman and Libya for clients such as Amwaj Logo
La Baguette, Better Homes (Libya), Fresh Productions
(Kout Food Group), Rumors, Amwaj, Blog Anubis and
Atyab Investments (Oman).

Atyab Investments Logo Better homes Logo Bloganubis Logo

Fresh Productions Logo Labaguette Logo Rumors Logo

Paragon Launch F3 Brand in the MENA

Paragon’s new neighbors F3 recently launched
their operations in Kuwait. The newly formed
company which is a joint venture between Mr.
Marzooq J. Al Marzooq and partners will bring
into the Middle East, internationally renowned
fashion and other related retail brands. The
company will have its headquarters in Kuwait
but will operate across the Gulf and the region,
introducing international brands that are new in
the region.
Communications was elected as the marketing
partners of F3 and all of its upcoming brands,
which is an exciting prospect looking at the
plans that F3 envisions. “Paragon has a wide
history working with international brands and
being neighbors that makes working with them
all the much interesting.” said general manager
Gery Delesalle.

F3 is soon planning to announce the launch

of its first international brand in the Middle
East and with Kuwait being the first market
to feature the brand. Paragon Marketing

Paragon Launches Chilli Beans Arabia

Brand in MENA
F3’s first venture into the Kuwaiti market will be
through Chilli Beans Kuwait. Chilli Beans is the
most fashionable brand of sunglasses, watches
and accessories from Brazil has arrived to
the Middle East and is launching its first ever
products for yourself because believe us they
are amazing!! It is located right infront of Marks
and Spencers at 360 Mall, in the meanwhile
go ahead and like the Chilli Beans Arabia
Facebook business page and follow them on Arabic Version

outlet in Kuwait. Paragon was involved right Instagram on the links below
from the inception of the idea of bringing Chilli
Facebook.com/ChilliBeansArabia
Beans in Kuwait, creating an annual media plan
for the brand’s first ever foray into the middle
chillibeanskw
east which also including creating the Arabic
version of the logo, collaterals, social media
management including the Facebook business
page. We urge you to have a look at the Original Logo

Paragon creates
After years of prospering in the field of Art, Interior Design and Fashion
through word of mouth and admirers, Rasha Sawas finally decided to create
her own signature brand identity. Paragon stepped in to create the identity of

the Rasha Sawas

the brand “Rasha Sawas”. The process included designing the logo and her
personalized business card, which was followed by the design of the website
including the implementation of the website.

Brand identity To view the website visit the following link

www.rashasawas.com

Logo

Business Card Website

Paragon designs the internal cover

for Arab AD Kuwait Communication
Industry Special Report
Arab AD Magazine featured a special
cover designed by Paragon for the Kuwait
communication industry special report.
The issue concentrated on the situation
of communication industry in Kuwait and
featured articles and interviews of many
leading personnel from Kuwait including Louai
Alasfahani – Chief Creative Officer and Nizar
Al Shorbaji. While Louai spoke about the
emerging trends on advertising and media
in Kuwait, Nizar’s piece concentrated on the
effect the Arab spring has had on the creative
industry.
To read more about this articles click here

Abrar Intern Story

This is my last year for a diploma and I should be an intern
to graduate. And I’m an intern in paragon. It’s a good
experiences to have I met amazing people from deferent
Nationalities in the bagging I was the only woman in the
Office but they treated me like I’m there sister.

I worked for a Omani newspaper logo and they helped me to

improve my work and gave me good tips.

The second thing I worked on is the ozone for car serves and
Accessories we should make a posters and the all branding
for it. I have learned many different things and I’m rally happy
for being in there time. and very thankful for what I learned
from each one of the grope.

Nicki Intern Story

Nicholas Al Furei or as we affectionately call him
Nikki made a return to Paragon for yet another
month of internship. For those of you who do not
know about our boy wonder, Nikki was Paragon’s
youngest ever intern when he playfully entered our
offices last year all of 12 years. This year – 13 and
slightly taller Nikki decided instead of spending
his summer vacations at home he would do his
internship with Paragon Kuwait again. Below is
what he had to say about his experience this time
around:

A month in Paragon….
This year in Paragon I have learned many different
things about graphic design, the process of the
creation of a logo, advertisements, the works. I
found the tasks fun to do here… (Don’t worry it
wasn’t boring). I have also learned more about
being independent while thinking up ideas and
trying them out on my own, as well as working as
a team. I have also really enjoyed being in a team
and working together (there were loads of funny
incidents) and learning new things. All in all, what
I’m trying to say here is, guys, that Paragon is
awesome!!!! Thanks for having me… it was one of
the greatest experiences of my life, and I’m sure to
come back next year!!!!
From,
Nik

Quote Links to follow

» http://www.facebook.com/ParagonMC
“ Design is thinking made visual.
”
» http://www.youtube.com/paragonmarcom
» http:// www.bloganubis.com

Kuwait Oman
Al Hamad Towers, Tower A, 3rd Floor, Qibla, Muscat, North Ghubra, way 3672,
Abu Bakr St., Behind Sheraton Hotel villa 5453
Tel: +965 22974400 Tel: +968 22021586
Tel: +965 22974390
Diana Dimitrova www.paragonmc.com
Omar Abuhijleh Mob.: +968 94102102
Mob: +965 66699917 Louai Al-Asfahani KUWAIT • BULGARIA • OMAN
Mob.: +968 94009977

© 2012 Paragon Marketing Communications