May, 2019 #46 q MOTIBHAI & CO LIMITED

q STINSON PEARCE LIMITED | Prouds

q FIJI FOODS LIMITED
q VICTUS LIMITED | Burger King
q WAQAVUKA DEVELEOPMENT CO LIMITED
- Airport Duty-Free Stores & Restaurants
q PET TECHNOLOGY LIMITED | Sprint
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q THE FIJI TIMES | Multimedia - Print and Digital
Phone: +679 6722477 News From Motibhai Group Motibhai.Group

Prouds reopens refurbished

Suva store, unveils new logo
Flagship store in the capital city gets multi-million dollar facelift...
S UVA, Fiji – Friday, May
3, 2019. Fiji's leading
luxury retailer and pioneer air-
port duty-free operator - Prouds
has embarked into a massive re-
furbishment program of its chain
of stores with the launching of a
totally new-look and fully refur-
bished Prouds Suva Central flag-
ship store which is located within
the landmark BSP Suva Central
complex in the heart of the capi-
tal city.
Prouds director Tejash Pa-
tel says the refurbishment of its
iconic store which has been syn-
onymous with luxury shopping
since its opening in October 2004
has been a labour of passion and
love from the entire team behind
Prouds.
“We are all excited about the
new changes and more so look
forward to the feedback from our
customers on the new store,” Mr
Patel said.
“The redesigning of our new
logo was a massive exercise but
you’ve got to start somewhere –
so here we are unveiling our new
logo and fresh tagline officially
to the members of the public Staff member eagerly look forward to serve customers before the opening of the new-look Prouds
coinciding it with the reopening Suva Central store on Friday, May 3, 2019.
of our refurbished Prouds Suva public reaction will be so the Papua New Guinea each day – it launch goes, people now have a
Central store which is the flag- feedback gained from the pilot is because of our customers. more convenient shopping envi-
ship store for the brand in the store in Port Moresby was very “Our tagline will reflect the ronment with additional product
domestic market,” Mr Patel said. positive and encouraging. single purpose that Prouds is ex- range, a structured layout of the
“Prouds Suva Central is not “The new logo is just an evo- clusively yours, whether for local store, and off-course our commit-
the first store to don our new lution of Prouds - it is important or international brands. ment to customer service.”
logo. We have already piloted that Prouds as a brand remains “The next stage of stores that Meanwhile, as part of the new
our new logo with our first-ever fresh, current and in the minds we have identified for refurbish- logo rollout process, Prouds will
domestic retail store for Papua of our customers, so it was about ments is MHCC, Nakasi and also launch a new website which
New Guinea at Waigani Central time that we aligned our logo to Damodar City with Prouds Nadi connects well with the current
in Port Moresby in February this reflect our ethos,” Mr Patel said. and Prouds Lautoka eyed for online trends and the loyalty pro-
year,” Mr Patel added. “The new tagline: “Exclu- 2020 - that being the two sub- gramme known as Prouds Privi-
He said the company wanted sively Yours”, was driven by the stantial projects for Prouds. lege Card (PPC) is also being
to get a subtle feeling of how single purpose on why Prouds “As far as Prouds Suva Cen- upgraded to align itself with the
it will all turn out and what the opens its doors across Fiji and tral refurbishment and new logo new identity.
World’s oldest operating
travel retailer participates
in Singapore duty-free
summit
Prouds promotes Fijian-made products from
duty-free outlets at Nadi International Airport
Fiji’s pioneer airport duty-
free operator and travel retailer
– Motibhai Group which is
operating its chain of stores as
Prouds was well represented in
this year’s Tax Free World As-
sociation (TFWA) Asia Pacific
Exhibition and Conference.
The duty-free and travel re-
tail Asia-Pacific summit was
hosted by Singapore from May
12-16 and respective operators
and exhibitors from all over the
world converged to the business
hub of Asia for the special event.
“It is was encouraging to be
part of this great event,” Mo-
tibhai Group executive director
Bhupendra Patel who attended
the summit together with com-
pany executive Nilesh Patel
said.
“We were basically there to
meet suppliers, seek new oppor-
tunities and see what new global
trends are in travel retail - not
forgetting the great networking
platform such events provide,”
Mr Patel said.
As the world marks 72-years
of duty-free and travel retail,
Motibhai Group is not far be-
hind.
“Riding on the back of
48-years of service to this seg-
ment of our business, we are
probably the oldest continuous-
ly running airport duty-free and
travel retailer in the world,” Mr
Patel added.
In 1947, the visionary Irish-
man Dr Brendan O’Regan had
the idea to open a shop in Shan-
non Airport, in the west of Ire-
land, to sell duty-free goods to
the US servicemen and other
travellers passing through the
airport.
Seventy-two years on, the
industry Dr O’Regan helped
to create is now worth some
US$64 billion and is a vital gen-
erator of revenues that help im-
prove transport infrastructure,
reinvigorate local economies
and generate employment – not
to mention bring the world’s
best brands to millions of travel-
‘One very unique aspect of our travel retail operations
is the emphasis we place on our locally grown and
processed products’ - Bhupendra Patel
2 INBOX - News from Motibhai Group
lers across the world.
Mr Patel further stated that
Motibhai Group is an integral
part of the world duty-free
scene.
“In the intervening years we
have brought innovation and
world-class operations at Nadi A couple pick the Fijian-made bare ginger gift pack from Prouds
Airport duty-free store so much duty-free store at the international departures lounge in Nadi
so that we have received many Airport, Fiji.
coveted International Frontier
Marketing Awards.
“More importantly we have
always presented our offerings
to meet the exacting require-
ments of the ever-changing
passenger mix. This has been
the hallmark of our success, as
passenger satisfaction is of para-
mount importance.
He said the company re-
branded its duty-free operations
at the Nadi International Air-
port in Fiji as ‘Prouds’ in 1996
to align the company branding
together with its town/city and
resort stores which were already
trading as Prouds since the six-
ties.
“One very unique aspect of
our travel retail operations is
the emphasis we place on our
locally grown and processed
products,” Mr Patel said.
“We are passionately as-
sociated with Fijian entrepre-
neurs who come up with unique
products and we get involved
with them as genuine partners
by engaging from planning to
production that also includes
customised packaging so that
visitors to our shores can take
something unique from Fiji.
“That is what sets us apart
from others as we leave a last-
ing impression and offer the real
taste of Fiji to our customers.
“In this process, we also end
up encouraging people to realise
their ideas and turn them into re-
ality,” Mr Patel concluded.
Meanwhile, founded in 1984,
TFWA is the world’s largest du-
ty-free and travel retail associa- Motibhai Group executive director Bhupendra Patel, left, with
tion with a membership of more company executive Nilesh Patel at the TFWA Asia Pacific Exhi-
than 500 companies supplying bition and Conference in Singapore.
to the global market.
Another addition to
FMCG product range
Well-established Fast Moving Consumer Goods (FMCG) dis-
tributor and manufacturer – Motibhai Group has added another in-
ternationally renowned brand to its distribution portfolio.
Chewing gum company Wrigley’s which has been fully acquired
by global confectionery manufacturer Mars Incorporated and re-
named Mars Wrigley Confectionery has effectively positioned Mo-
tibhai Group as the new distributor of the world-renowned chewing
gum brands like P.K, Juicy Fruit, Extra, Eclipse and Cool Air.
Motibhai Group director Rajesh Patel who heads the FMCG di-
vision said the company has been distributing Mars Incorporated
brands like Mars, Snickers, Bounty, M&M’s, Twix and Maltesers
for many decades now and the acquisition of Wrigley’s has further
strengthened their association with an already existing and loyal
supplier and business associate.
“We have been chosen as a partner by Mars Wrigley Confec-
tionery by no coincidence – this is a result of our long association
with Mars Incorporated’s products and their confidence in us. Our
FMCG team and the entire management of Motibhai Group is ex-
cited about this new development,” Mr Patel said.
Headquartered in the United States of America, Mars Incorporat-
ed enjoyed a global market share of 13.5% as per the 2016 estimated
worldwide sales statistics while Wrigley’s which turns 128-years-
old as a company this year has had its share of success stories as
well.
“With the deal now signed, we are ready to take Wrigley’s chew-
ing gums to every corner of the country with our strong distribution
network,” Mr Patel said.
Echoing similar sentiments, Mars Wrigley Confectionery cus-
tomer development leader – export, Craig Aylen said they are ex-
cited to have established a renewed bond with an existing partner
who is known to be taking their business very seriously when it
comes to FMCG distribution and customer service.
“With the inclusion of the chewing gum range, we have further
solidified our years of relationship with Motibhai Group and our
team is confident that the results we will see for the immediate and
long-term future will be very encouraging.”

Japan 7s
team get
Arigatou Gozaimasu!
Prouds treat
THE visiting Japanese 7s team
while training in the tourism
capital of Fiji - Nadi were
caught by surprise when vis-
ited by rugby fan and player
Hiroaki Nogi who is the mar-
keting officer of Prouds.
“They were very happy to see
us and got very excited when
we presented each player and
official with a special Pure
Fiji survivor kit,” Mr Nogi
said.
“This is a small gesture of ap-
preciation from Prouds to the
players as we have seen an
increase in Japanese arriv-
als in the counrty since Fiji
Airways has introduced di-
rect flights to Narita Airport,
Tokyo and also entered into
a codeshare agreement with The Japanese Sevens team proudly show their Pure Fiji survivor kits while Prouds marketing of-
Japan Airlines.” ficer Hiroaki Nogi and sales assistant Ronald Singh look on at Prince Charles Park in Nadi.

INBOX - News from Motibhai Group 3

 Another boutique local
product enters Prouds
Two friends combine to create unique ginger products for tourists
ANOTHER unique Fijian-made product has made its way into
Prouds for customers to enjoy.
The new ‘Ginger Elixir’ which is produced in Sigatoka by 300
Islands is the brainchild of two friends - Siteri Puamau and
Kellie Stanbury.
While Kellie lives in Australia and frequents the country to as-
sist her business partner, Siteri is a career accountant and the
duo always wanted to do something unique for our visitors
and locals alike by producing something never seen before
in the market.
“We are very excited that Prouds has joined hands with us to
distribute our ginger elixir from its chain of stores,” Stanbury
told Inbox while launching the product and conducting a staff
training at the Motibhai Group head-office in Nadi recently.
“We have literally come up with a ginger drink that is authentic
and hundred percent Fijian,” Stanbury added.
She said that the drink can be enjoyed in many ways apart from
being a ready-to-drink beverage (mixed with water or soda).
“We have come up with two lovely publications which talks in
detail about how one can use the products to enhance their ev-
eryday living and enjoy something fresh, organic and healthy
as a drink or an ingredient,” Stanbury said.
She said all ginger is sourced from local farmers who use the best
holistic practices to produce local ginger which is always in
high demand.
“Our key message, apart from the production and introduction of
the ginger elixir is that our product is a wellness beverage for
consumers and can be enjoyed in many ways – versatility, this
is a great proposition for resorts, tourism as we’re creating
new opportunities for high yielding revenue throughout the
tourist experience, whilst helping resorts to tell an authentic
Fijian story through flavours from our pure ingredients.”
Meanwhile, the story of the 300 Islands Ginger Elixir began
when two passionate mothers - Kellie Stanbury and Siteri
Puamau who both with their deep knowledge of tourism in
Fiji and sound business acumen were determined to provide
low calorie, healthy, delicious, community-conscious items Kellie Stanbury with the Ginger Elixir at the Motibhai Group head-
that boost peoples’ health and quality of life. office in Nadi.

Prouds supports early Prouds was a hive of activity last month as kids of different ages
took advantage of the Lego building competition and free face

childhood education with painting at Prouds Nadi and Nakasi stores respectively.
“The kid’s event was hosted at Prouds Downtown Nadi and Nakasi
stores. It was a fun filled event for the kids whereby they took
Lego event part in Lego building competition and face painting,” Prouds
marketing officer Shelvindra Deo informed.
“There were prize giveaways and snacks for the kids. Parents also
made it entertaining by cheering for their kids during the Lego
competition.
“Many parents commented that it was a well management event
whereby everyone enjoyed.”

4 INBOX - News from Motibhai Group Published by Shambu Advertising on behalf of Motibhai Group. Email:- shambu@connect.com.fj / 7767574 or 9232073