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(Extended Essay) Pop Culture in JoJo & JoJo in Pop Culture
(Extended Essay) Pop Culture in JoJo & JoJo in Pop Culture
Shane Le Mar
27/02/2020
Shane Le Mar
Anime is a term that has been coined for all Japanese Animation and is typically aimed at
adults as well as children. Which is different to the Western World of cartoons, as they are
typically manufactured for children (and maybe teenagers) with the exception of a few.
Manga is a term that has been given to Japanese Comic Books and once again, these are
aimed at every one of any varying ages as opposed to one cornered market. A Mangaka is
the Author of a Manga (which could include Story Writer and Illustrator).
Piracy is the act of reproducing, redistributing or reselling a copyrighted work without
permissions, for example uploading Manga or Anime to the web.
Memes are an idea, theme or interesting thing that spreads amongst people in a culture.
JoJo's Bizarre Adventure is a Manga series written by Hirohiko Araki in 1986 - Ongoing
that is published by Shueisha (a manga publishing company) and Jump Comics. JoJo is
categorized as Seinen Manga, which is manga typically aimed at men of all ages however
JoJo is much more of a serious manga aimed at the older (teenage to adult) men. The series
focuses on the ever-growing lineage of the Joestar family throughout many ages (parts 1 – 6)
facing supernatural forces, and even alternate universes (parts 7 & 8) that reboot other parts.
An Introduction.
With every new, continuing and classic Anime and Manga
comes the attempt to bring something new to the table and the
clear que taking from those that came before, a huge factor
into this process of interaction is that of Popular Culture. With
the majority of Anime there is a lot more take than give,
however there are some exceptions to this majorly one-sided
Kaneda - Akira 1988 relationship. For example, in the late 80’s Katsuhiro Otomo’s
adaptation of Akira left a huge mark on Pop Culture1, even going so far as to provide
inspiration for such films as The Matrix Trilogy. As well as providing inspiration, Akira also
took inspiration from Videodrome and the early Star Wars movies. More recently, you have
Anime’s like Steins Gate that has had a profound impact on the Sci-Fi Anime world and the
Sci-Fi Visual Novel sphere of gaming. However, for this Essay I would like to discuss the
interactive relationship between JoJo’s Bizarre Adventure and Popular Culture. It has a rich
history of adaptions (of questionable quality) into many, many mediums such as Games,
Anime, Manga, Gallery’s, Merchandise, Drinks and even the Fashion Industry. Despite all of
these adaptions, however the capabilities of technology and budget required in creating each
of these adaptions has never really been there. It was not until 2012 that JoJo even got a good
Anime adaptation, let alone game or movie. The art style and complex story has been a
challenge to any that attempted to translate it into a different medium other than the Manga.
1
https://www.vice.com/en_uk/article/kwk55w/how-akira-has-influenced-modern-culture
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With this in mind, I will be taking ques from this school of thought in-turn analysing JoJo
with focus on Society, Culture, Aesthetic and the Period it was released/set both in terms of
Pop Culture and on Araki’s personal level. In order to prove that JoJo is a Postmodern work I
will need a solid understanding of what Postmodernism is. That is why I have referenced
Fredrick Jameson’s in-depth work on ‘Postmodernism, or The Cultural Logic of Late
Capitalism’. In this work, he defined Postmodernism as:
“an attempt to think the present historically in an age that has forgotten how to think historically in
the first place. In that case, it either "expresses" some deeper irrepressible historical impulse (in
however distorted a fashion) or effectively "represses" and diverts it, depending on the side of the
ambiguity you happen to favour”.3
I believe that armed with this knowledge of Postmodernism and a solid definition of it to
back up my point. Paired with the aforementioned points on how to work out if something
adheres to the conventions of what makes a subject Postmodern, I think that I can go about
proving that (in my opinion) JoJo is an amazing work that really pioneers a new style of
writing and illustrations within manga, anime and any medium JoJo touches. It is truly unique
and in order to ground my thoughts in academic theory I will prove that JoJo is a very
postmodern work in a great many ways.
2
Branston, G. and Stafford, R., 2002. The Media Student's Book. 3rd ed. England: Routledge
3
Jameson, F., 1991. Postmodernism or The Cultural Logic of Late Capitalism. USA: Duke University Press.
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8
https://www.davidbowie.com/home
9
http://www.queenonline.com/
10
https://www.youtube.com/watch?v=a01QQZyl-_I
11
https://dnd.wizards.com/
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12
Jameson, 1991, 16-24; Schwartz 1998
13
https://myanimelist.net/manga/1149/Hokuto_no_Ken
14
https://myanimelist.net/manga/1517/JoJo_no_Kimyou_na_Bouken_Part_1__Phantom_Blood?q=phantom%
20blood
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as prior to Part 4, JoJo had just been spectacular fight scenes and an adventure over huge
areas. Part 4 contrasted this with a slow burning murder mystery confining our story to the
small Japanese prefecture of Morioh. The show had cultivated its own style of comedy too,
this was partly down to the references and the wacky designs but also because the early 90’s
saw many popular comedy films and murder mysteries like Agatha Christies Poirot (TV)15.
This trend of art styles changes, and theme changes continues right up to modern JoJo today,
all these changes and modifications could easily be viewed as ‘trend chasing’ but if that were
the case other long running Manga’s would have surely done the same. This is not the case;
Araki simply want to keep himself and his readers engaged with his work. All of these
elements reinforce the fact that JoJo is a heterogeneous work combining different cultures,
themes and styles into one ground-breaking piece of Art. When talking about the Art of JoJo
it would be remiss of me not to mention some
of the achievements that Araki’s art has
garnered over the years and the inspiration it
has given.
One of the best examples of Araki’s influence
is in the cooking battle Anime/Manga,
Shokugeki no Soma16 where in which two
characters enter into a Shokugeki (roughly
translated to a ‘Food Battle’) and in this one
case the art style changes up to that of the JoJo
Shokugeki no Soma - Chapter 71 (Megumi & Kurokiba) art style. The two characters (Megumi and
Kurokiba) who both specialise in fish based meals then appear to gain fish-like Stand abilities
one resembling the JoJo Stand, Spice Girl (referencing the Spice Girls) and King Crimson
(referencing the rock band of the same) they then proceed to have a fist battle, identical to
those in JoJo, this is only one of many examples of JoJo’s influence on Pop Culture. Another
would be in a Manga/Anime titled Mob Psycho 10017 where an entire character design
(Tenga) is based off of Josuke from JoJo Part 4. Araki also had his art displayed in the
Louvre18 (France) more than 3 times, this was
previously unprecedented until Araki achieved this.
But more than displaying his artwork in the Gallery, he
has been commissioned to create a promotional work
for the Louvre19. This was completed in the form of a
one-shot manga called “Rohan at the Louvre”20 that
was on sale in the gallery and in back in Araki’s home
country of Japan. Araki has explored so many other
markets than the traditional target market for Manga
and Anime, this has all gone towards consolidating
Tenga (left) Mob Psycho 100 Josuke (Right)
him as one of the most prolific Mangakas of our time.
15
https://www.imdb.com/title/tt0094525/episodes?season=3
16
https://myanimelist.net/manga/45757/Shokugeki_no_Souma
17
https://myanimelist.net/anime/32182/Mob_Psycho_100
18
https://www.louvre.fr/en/
19
https://www.animenewsnetwork.com/news/2009-01-22/jojo-araki-creates-manga-for-france-louvre-
museum
20
https://www.animenewsnetwork.com/encyclopedia/manga.php?id=16004
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21
https://jojo.fandom.com/wiki/Aerosmith
22
https://jojo.fandom.com/wiki/Dirty_Deeds_Done_Dirt_Cheap
23
https://www.geekwire.com/2011/experiments-video-game-economics-valves-gabe-newell/
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JoJo’s Bizarre Adventure. In the JoJo Fan-Community (or Fandom) it is even used as an
insult towards people who haven’t seen JoJo. Going so far as to be used as an insult in other
shows like Gabriel DropOut25 where a new student joins the school and the reason for her
lack of popularity is blamed on not knowing what JoJo is.
Fredric Jameson spoke about the Utopian
Popular Culture in the text “Reification and
Utopia in Mass Culture” where he stated that:
“The theory of mass culture--or mass
audience culture, commercial culture,
"popular" culture, the culture industry, as it is
variously known--has always tended to define
its object against so-called high culture
without reflecting on the objective status of
this opposition. As so often, positions in this
field reduce themselves to two mirror-images
Araki has designed an entire fashion range based off of and are essentially staged in terms of value.
JoJo costumes for the brand Gucci
Thus, the familiar motif of elitism argues for
the priority of mass culture on the grounds of the sheer numbers of people exposed to it; the
pursuit of high or hermetic culture is then stigmatized as a status hobby of small groups of
intellectual.”26
In this quote Jameson touches on the idea of Elitism and Mass Culture which are two things
very prominent in the JoJo Fandom as demonstrated by the previous example of insults based
on not watching JoJo.
24
https://knowyourmeme.com/memes/is-this-a-jojo-reference
25
https://myanimelist.net/anime/33731/Gabriel_DropOut/episode/2
26
Jameson, F. (1979). Reification and Utopia in Mass Culture. Social Text, [online] (1), p.2.
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Conclusion.
To conclude with I’d like to touch
on the idea of Mass Culture (that
Jameson mentioned in the
previous quote) as it is common to
relate mass culture to the western-
capitalist-media but I’d like to
look at JoJo from this viewpoint
for a moment. This is because
after being exposed to JoJo and
becoming a huge fan of the show I
have started to look at other media
with a different viewpoint. I
unconsciously watch other TV
All eight members of the Joestar Lineage drawn in Araki's new style - 2017
shows, Adverts or even when I’m
out in day-to-day life, and I’ll laugh to myself if something resembles something else that is
in JoJo. Now this sounds strange to most people but for fans of JoJo it is very common as
people will take photos of things in other mediums and post them in forums for other JoJo
fans to enjoy. This isn’t the usual way you would apply the term ‘Mass Culture’ and it’s
nowhere near large-scale however if you were to segregate all the people in the JoJo Fandom
I believe you’d see common themes and behaviours occur that wouldn’t if you hadn’t been
exposed to JoJo; which may simply be a result of an over obsessive community but there are
larger, more vocal communities that do not display these traits. Either way the JoJo
community is a small but very passionate and vocal one. The Fandom is growing more and
more with each part and is even hitting the mainstream Western Anime audience, with
services like Netflix taking an interest in JoJo27 (JoJo will hit Netflix 1st March 2020) I
believe that JoJo will gain more and more impact on Pop Culture in coming years.
By now it is pretty clear that JoJo is a Post-
Modern piece, and there is no disputing that.
But it goes so much deeper than that, to some
JoJo is (at the risk of sounding farfetched) a
lifestyle to some. The real fanatics will quote
JoJo all the time - watch, read and play
anything JoJo related – collect all the models
and merchandise. This overblown love for JoJo
is driven by how well viewers can connect to
the show through its loveable characters,
JoJo x Vans (2019 ) engaging story and of course its many, many
references. I had been subconsciously consuming JoJo content for years, with Characters in
Street Fighter being based off of JoJo characters28, Meowth (a Pokémon creature) in
Pokémon performing JoJo poses whilst shouting DIO’s (the main antagonist of JoJo)
catchphrase or even Joseph Frost from Resident Evil having the same name and a similar
27
https://www.netflix.com/title/80179831
28
https://www.polygon.com/a/street-fighter-2-oral-history/chapter-2
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29
http://thebangles.com/
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Bibliography:
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Communications.
Araki, H. (1994). JoJo6251. 1st ed. Japan: Shueisha, Lucky Land Communications, p.2.
Araki, H. (1999). Deddo Manzu Q. 1st ed. Tōkyō: Allman (Shueisha), p.1.
Araki, H., (2014). JoJo's Bizarre Adventure: Part 1 - Phantom Blood, Vol. 1. San Francisco,
California: VIZ Media: SHONEN JUMP ADVANCED.
Branston, G. and Stafford, R., (2002). The Media Student's Book. 3rd ed. England:
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Tom Usher - Vice, (2016), How 'Akira' Has Influenced All Your Favourite TV, Film and
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influenced-modern-culture [Accessed 20 January 2020].
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