Group Project on Creating a Retail Brand

(Same groups to present classroom cases as part of class participation)

a) The objective is to brainstorm and then design a Retail brand from scratch using
existing brands as benchmarks and guidelines.

b) Submission 1:
a. 1 pager on trends in Retiling – Global
b. 1 pager on Trends in Retailing – India
c. Chosen Retail Format :
i. Opportunities in India
ii. Challenges in India

c) Submission 2:
a. Pentagon & Triangle Model – Differentiation and Cost Leadership
strategies
b. Store ebitda model – comparison with benchmarks
c. SPM & SRM models – comparison with benchmarks
d. Balance sheet and P & L for 3 years