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  • Persistence Worksheet

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    The document summarizes hiking market trends from 2013-2015. It showed steady 15% annual growth rates and increasing market share for Company NB. The target user is ages 25-40. Equipment is depreciated over 5 years at decreasing rates. Financial details from 2012-2015 include inventory/receivables, payables, variable costs, expenses, sales, and tax rates. Equipment will be recovered at the end of 2015.

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    The document summarizes hiking market trends from 2013-2015. It showed steady 15% annual growth rates and increasing market share for Company NB. The target user is ages 25-40. Equipment is depreciated over 5 years at decreasing rates. Financial details from 2012-2015 include inventory/receivables, payables, variable costs, expenses, sales, and tax rates. Equipment will be recovered at the end of 2015.

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    66 views5 pages

    Persistence Worksheet

    Uploaded by

    M
    The document summarizes hiking market trends from 2013-2015. It showed steady 15% annual growth rates and increasing market share for Company NB. The target user is ages 25-40. Equipment is depreciated over 5 years at decreasing rates. Financial details from 2012-2015 include inventory/receivables, payables, variable costs, expenses, sales, and tax rates. Equipment will be recovered at the end of 2015.

    Copyright:

    © All Rights Reserved
    Download as XLSX, PDF, TXT or read online from Scribd
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    of 5

    Hiking Market

    Year 2013 2014 2015


    Grouth Rate 15% 15% 15%
    Wholesale Market ($m) $ 350.00 $ 402.50 $ 462.88
    Market Share NB (%) 15% 18% 20%
    Market Share NB ($M) $ 52.50 $ 72.45 $ 92.58

    Target User
    25 - 40 yr

    Life Span
    3

    Supplier Price $90

    No impact on other lines of shoes


    Year 2013 2014 2015
    Overhead (Exp) $ 1.80 $ 1.80 $ 1.80

    Equipment
    Cost $8

    Depreciation Time Period Period Year Rate


    T0 0 2012
    T1 1 2013 20%
    T2 2 2013 32%
    T3 3 2013 19%
    T4 4 2013
    T5 5 2013

    Equipment Salvage Value


    Book Value at T3 $ 3.53
    Outstanding Book ValueDepreciation
    $8
    $6.40 $1.60
    $4.35 $2.05
    $3.53 $0.83
    Year 2012 2013 2014 2015
    Period 0 1 2 3
    Inventory & A/R $ 25.00
    A/P $ 10.00
    Variable Cost $ 19.950 $ 27.531 $ 35.179
    Genral & Admin Exp $ 6.30 $ 7.25 $ 7.41
    Advertising Exp $ 3.00 $ 2.00 $ 2.00
    Immdiate Exp (Design Tech) $ 50.00
    Interest Cost $ 0.60 $ 0.60 $ 0.60

    Year 2012 2013 2014 2015


    Sales $ 52.500 $ 72.450 $ 92.575
    VC % of Sales 38% 38% 38%
    VC $ 19.950 $ 27.531 $ 35.179

    General & Admin % of Sales 12% 10% 8%


    G&A Exp $ 6.30 $ 7.25 $ 7.41

    Effective Tax Rate 40%

    Cost of Capital 14%


    Recover at End of T3
    Recover at End of T3

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