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SAMPLE CASE OUTPUT

CASE STUDY (TITLE of CASE)

I. Time Context 2020

II. Viewpoint Incumbent Chief Executive Officer (CEO) of Patagonia, Inc.
III. Statement of the Problem
What course of action must Patagonia, Inc. do to widen its partnerships and
collaborations while staying committed to the company's environmental vision?
IV. Objectives
 Short-Term
To initiate at least one partnership and collaboration with an Asian brand
and/or retailer in 2021.
 Long-Term
To create an impact through environmental causes in the Asian Region in
2025.
V. Areas of Consideration / SWOT Analysis
 Strengths
Established brand in the market
A recognized company for its environmental causes and initiatives
Acknowledged to be a company with excellent people management
Famous clothing company
 Weakness
Limited Product offerings
 Opportunities
Awareness of the importance of green consumption/practices
Growth of sustainable consumption and production in Asia
Increasing number of market for "green / sustainable" products

 Threats
Market Trends
 Economy – purchasing power
Fashion Trends
VI. Alternative Courses of Action
1. Partnerships with Japanese fast fashion brands.
Advantages:
a. Japanese fashion have a huge following due to Japanese manga, anime,
b. Japanese culture is the current in thing in Asia.
Disadvantages:
a. Cultural differences.
b. Expenses associated with partnerships and collaborations.
2. Partnerhips with Philippine fast fashion brands.
Advantages
a. Filipinos are fashionistas.
b. Philippine fashion is getting its popularity in some Asian nations and other
developed countries.
Disadvantages
a. Cultural differences.
b. Expenses associated with partnerships and collaborations.
3. Partnerships with Korean fast fashion brands.
Advantages:
a. Korean brands have a huge following due to the Korean dramas and music
b. Korean culture is the current in thing in Asia.
Disadvantages
a. Cultural differences.
b. Expenses associated with partnerships and collaborations.

VII. Recommendation: ACA 3

VIII. Conclusion / Action / Implementation Plan

Person/Unit Time Budget

ACTION PLAN
Responsible Frame Allotment
For the Short term objective : Patagonia Inc. CEO, 2021 $300,000
needs to establish a partnership with a well- Marketing to
known Korean fast-fashion brand to achieve Director $1,000,000
the short-range objective.
 Patagonia Inc. will partner with 8
seconds, a Seoul-based company; an
established, famous Korean fast-
fashion brand.
 8 seconds is considered the H&M or
Uniqlo of South Korea.
 It has several outlets in South Korea.
 8 seconds products are available for
sale in various cities in Asia, US and
Canada.
 The said partnership between
Patagonia Inc. and 8 seconds may
include:
a. Introduction of new
product line where raw
materials to be used are
sustainable and
environment friendly.
This will be part of their
“greening the production.”
b. Come up with sustainable
programs like “Buy less,
buy smart,” a campaign
launched by Patagonia
Inc.’s founder Yvon
Chouinard.
For the long-term objective, Patagonia, Inc. CEO, 2022- 2025 $600,000
may partner with other South Korean trendy Marketing to
fashion brands: Roem, SPAO, Chuu and Director $2,000,000
Stylenanda. These are also the other well-
established fashion brands in South Korea.

The partnerships and collaborations with

these South Korean fast-fashion companies
may also include:
a. Introduction of new product line
where raw materials to be used are
sustainable and environment friendly.
This will be part of their “greening
production.”
b. Come up with sustainable programs:
“Buy less, buy smart,” a campaign
launched by Patagonia Inc.’s founder
Yvon Chouinard.