Cao, Erwin Louis D.

20592898 A-332 August 23, 2020

INTERNATIONAL MARKETING: BROADENING BUSINESS HORIZONS

International marketing is extremely important, particularly these days, for developing

your organization's success. If you're providing great services or products on a local market and
communicate it efficiently, indubitably there are ways by which you can apply that to different
places across the world and develop your profits exponentially.

I have learned in the informative video that first we must learn or identify the target
market we're considering and find out the best ways on how to reach them. Recognizing
customer preferences, piques, and perceptions can be sources of opportunities. Because of the
many choices that customers have to struggle with every day, a product or service must be able
to win the battle for the customer's mind and heart. And I have also learned to contemplate about
the infrastructure and the systems we'll need to promote our expansion into international
markets. Due to the advancement of technology; new inventions, new systems, and work
processes make doing business much easier and effective. There are a lot of benefits if you
leverage on all the digital platforms there are, you can virtually communicate your product and
services to every person in the world with access to the internet.

Marketing globally is the extension of a company’s business. Customers will be able to

buy virtually anywhere in the world via the internet, in which with just a few clicks and seconds
anyone could make a purchase. Finally, one advantage that results from doing business
internationally is it opens a lot of opportunities to either cutting costs, economies of scale, or
partnering up with vendors and others to boost your sales. Finally, one favorable outcome of
doing business internationally is it opens a ton of chances to either reducing expenses, economies
of scale, or through collaborating up with sellers and others to boost our sales.

As a future businessperson, I believe that an entrepreneur should be an innovative

opportunity seeker and have an endless curiosity to discover new or different ideas and see
whether these ideas will work in the marketplace. Businesses create value by introducing new
products or services or finding better ways of making them. Money is the lifeblood of business
and it is acquired by offering great products or services to the customers. Finding the best
marketing tactics and programs to attract potential customers is one of the most trusted ways to
ensure corporate success. And by having more global awareness and exposure for your brand is
the key to extending your business boundaries.