Federal Urdu University of

Arts, Science & Technology

SALES MANGMENT
Success factor of TCS
ASSIGNMENT # 03

By: Waqar Hassan (BBA-07)

Roll number: 1719130

Course Instructor: Mam Yusra

Topic: Tranzum Courier Services (TCS)

Introduction to TCS:
Tranzum Courier Services, that we also know by the short name TCS, is one of
the leading courier company that operates in Pakistan. Based in Karachi, it was
the country’s first private company to operate in the field of logistics.
A former PIA flight engineer, Khalid Nawaz Awan, founded this company with
his logistics vision back in 1983. Today, the company is one of the most
successful public sector company having a large chain of businesses.
The services of TCS include Yayvo, TCS Hazir, TCS Express Delivery, Red Box,
Student Express, International Freight Express, Mango Service, Import Express,
and Freight Forwarding. So, let us dig deep into their business and find their
reason of success.

Market Response
TCS is a service provider and provides the service through its own franchises with
more than 3500 offices worldwide. It covers more than 220 countries and
territories around the world with its extensive network.
In logistics business, the more presence means the more trusted you are. People
see you, interact with you, and see you doing your business in their daily life.
This builds the trust. Moreover, their pricing strategy is one of the best that is
affordable for a common man. So, it attracts more people.
Best service, fast delivery, trusted business unit, and timely handling is what
earns TCS a name in the market despite the presence of a strong competitor in
terms of product pricing i.e. Pakistan Post. The quality of service outclass the
latter.

Customers Response
The basic need for a customer is the safe, and timely delivery of their parcel at
an affordable cost. There are other services too but each of them either fails in
cost (like DHL) or timely service (like Pakistan Post). TCS fills the gap by becoming
the best in each category.
I asked some users about why they prefer TCS.
• Students claimed that they have specific packages for students that makes
it cost-effective.
• Businessperson claimed that they trust TCS because their products
remain safe and on-time with the courier company. TCS has special offers
for businesses of each category that makes TCS more feasible than other
options.
• Another routine user claimed that he prefer TCS because of the tracking
options they offer and because they never late without a reason.
• There was an old man receiving his medicines from TCS. When I enquired,
he responded that his son always send medicines through TCS. Pakistan
Post has strict drug polices that cause hurdles for medicines. TCS, on the
other hand, is simple and easy.
As you see that TCS cover every sector of our society and their customers belong
from each field of life.

Relationship Tools
The biggest tool of marketing that TCS uses is its physical presence. Whether it
be their offices, delivery vans, or even delivery persons; everything has the same
color that you can distinguish from a long distance.
TCS made their presence so wide that even in your daily life from home to office,
you will come across at least one of their office, and any one delivery van.
For customer relationship, they have physical offices in almost all major cities.
Moreover, their helpline works 24/7 while the online channels include social
media, Email, and website.

In the start, they ran TVCs too but with the passage of time, now they rarely run
any TVC as every person is already aware about them.

Product Market Image

In the eye of a common man, TCS has a prestigious brand image that is always
synonymous to quality, speed, and trust. People in Pakistan knows it while their
business name, TCS, is the common word for couriers.
You will often listen to people saying, “TCS me this file through Leopard Courier/
Pakistan Post” or “Hey TCS me this package”. The name TCS is integrated in our
culture with such a positive image.
Package Sizes and Price
TCS covers each and every part of our life. They have wide options that cover all
our needs. They have fixed pricing, but the price is already affordable for all.
The packing differs in terms of material used like different rates for paper cover,
plastic box, or solid cover. When it comes to boxes, the rates differ in the size
and weight of box where smaller costs less while larger has more price.
Most people use TCS for documents delivery and for this segment TCS has rates
according to different size of pack.
Another rate type is according to delivery time where standard, urgent, and
same-day delivery are the common options that people use.

Conclusion || Why TCS?

If we look into why TCS is so much popular, we must admit that they treat their
customers with so much respect. When you visit their office, the staff is always
in active position and will often help you in filling the address bar.
They will even guide you about the possible ways to save money based on
different packages size. The friendly, and ever-ready behavior of TCS staff
distinguish them.
Even some private courier companies fail to achieve this level of friendly
behavior while their staff usually don’t seem to help any.
The day TCS dropped their quality of behavior with their customers, or the
quality of service they provide that includes safe and timely delivery of parcels;
you will see other courier companies taking place of TCS.
Till then, TCS is the pioneer of latest trends and technology usage in Logistics
business.

(Mango delivery is a
seasonal offer from TCS
in summers each year
where they deliver
mangoes to your loved
ones at several
locations.)