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IBS, Hyderabad (Academic Year - 2018-2019)
IBS, Hyderabad (Academic Year - 2018-2019)
This course will provide an opportunity to discuss the fundamental principles of business strategy
and its applications in various business situations. Course will enable the students to learn and
apply strategic choices and decisions at various levels of businesses that operate in diverse
contexts.
Course Objective
Learning Outcomes
Text Book
Exploring corporate strategy: Text and cases, – Johnson, G., Scholes, K., & Whittington, R.,
Pearson Education.
Suggested Reference Books:
• Strategic Management, 12e, Hitt, Ireland, Hoskinson & Manikutty, Cengage Learning.
• Strategic Management and Competitive Advantage, 5e, Jay B Barney & William S.
Hesterly, Pearson.
Course Outline
Module Topic Learning Outcomes Case Studies/Articles Chapte
and r
Sessions
Module 1 Strategy- Strategy Levels, Dell Computers: Text 1
Sessions 1- Introduction Vocabulary,Strategic Book Case
4 Management, Strategy
as Subject of Study, Electrolux - Text Book
Strategic Lenses, Case Case
Study
Keeping in line with continuous evaluation at IBS the following evaluation schedule has been
drawn. Students are expected to go through the dates / sessions mentioned and prepare accordingly.