Professional Documents
Culture Documents
Introduction
It is important to understand how our print media evolved over time from 3500 BCE when the
Sumerians used wet clay tablets, to the media that we have today in 2017, such as newspapers,
books, magazine, as well as so much more. There have been many technological advancements
and many influential people that have marked a major shift in aspects of print media, such as
Johannes Gutenberg and his first printing machine or the invention of paper by the Chinese, as
well as the release of the first e-books, which marked a major turning point for print media.
Throughout this section the history and the important technological advancements will be
outlined and explained for the three major categories of Print Media; Newspapers, Books, and
Magazines. Each of these topics and how they changed throughout the years such as, books to e-
books, and Newspaper companies migrating from traditional print media to publishing on online
platforms. As well, a link will be provided to an online timeline that will demonstrate the how
history has changed over time as well as how recent a lot of our changes have taken place.
The history of books didn’t actually start with a book. It didn’t even start with words on a page.
The first form of written communication was that of the Sumerian people, inscribed on stone
tablets in 3500 BCE were the symbols of their primitive language. These simple scrawlings upon
stone may not seem like much but it began the history of written communication between
humans. Later on in 600 BCE the first standardized writing system was developed and some of
the notions that it presented are still seen in modern languages today. One example being,
writing from left to right.
Just under 1000 years after the first symbols on stone tablets on the Sumerian tablets the
development of papyrus scrolls was seen in Egypt around 2400 BCE. These scrolls were made
from the papyrus plant and rolled into cylinders to be stored. This development is important
because it will eventually lead towards the invention of paper made from tree pulp, a technique
developed in china around 105 CE, that is still used today.
The next major development was in 200 BCE by the Roman people was that of the Codex.
Codex in Roman means “wood” and what the codex was, was two planks of wood with wax on
one side each where words were etched in with a stylus and bound together with cords of leather.
This is crucial because it resembled the construction of the book as it is known now.
The next major step to the book as we know it was in 868 CE where the first printed book dates
back to. It was made using a technique known as block printing where words were etched into a
block of wood and then covered in ink and pressed onto a sheet of paper. Before this point all
books and scrolls were written and copied by hand. This block printing technique leads to,
arguably, the most major step towards modern books, and that was the invention of the
Guttenberg press in 1455 CE by Johannes Guttenberg. This press utilized characters that were
cast in lead and arranged in the order of whatever was being printed and then pressed upon the
page. This took away the need to make an entire block to print every page that needed to be
made.
Guttenberg may not have realized this, but his invention led to a revolution in printing and
became the number one way to spread information for decades. And in 1860’s Britain, with
education and literacy on the rise, the dime novel was born out of demand for more content to be
distributed and read among the population. The dime novel would be much like the comic books
of the 1900’s or short episodic novels of today.
The next important event was less of a step forward and more of a step back. In 1933 Germany
was in the hands of the Nazi regime and they were trying to get more control of the history and
culture of Germany. In an effort to do so, the Nazis began burning books that they thought would
work against the ideology that they wanted to impose on the people. Though this is not an
advancement, it is still important because it shows the power that books can have and it
demonstrates a major censorship of knowledge as a whole.
Next up we see the rise of digital technologies and in 1995, the birth of Amazon. This would be
the first time that books are brought publicly to the internet. Before this point books were solely
purchased in store or by some other means of ordering. We now see an integration of technology
and the print world. And that integration later on begins the e-book market that continues to
grow to this day.
The newspapers we see and read today have come a long way, first dating back to the BCE era.
Significant events mark different turning points in the evolution of newspapers first starting out
as pamphlets or sheets of paper with little publications and very irregular schedules. Slowly the
newspaper industry changed as more people got involved, once noticing their growing popularity
and necessity as a form of communication for current events, the news, and entertainment. As
newspaper changes, people and companies started to change as well trying to keep up with the
current times, while also progressing.
One of the first documented considered newspapers came from Julius Caesar, a journal that
contained daily events called, Acta Diurna in 59 BCE. This was a very small starting point for
what was to come for newspapers, but kick-started the industry. From there the first official
newspaper that was printed was in Beijing China in 748 BCE. Overtime newspapers came in
forms of rags or on sheets of paper that took copious amounts of time and did not reach many
people. In the 1830s this changed when steam powered presses were first introduced replacing
the original hand powered press. This allowed 4,000 sheets of paper per hour to be printed,
double-sided. Then officially in 1833 The Penny Press was introduced, being sold for only one
cent and immediately circulating to 8,000 people. After this evolution production and
distribution of newspapers really started to take off. The prices of newspapers also started to rise
when the interest peaked and people started to recognize this as an industry rather than a hobby.
The Rise
From the 1830s and on is when newspapers really started to be introduced, many different kinds,
from many different places. The New York Herald was introduced by James Gordon Bennet and
the New York Tribune by Horace Greely, and the New York Times was introduced by Henry
Raymond. With the rise of many newspapers, there came a lot of discussion. People were now
able to get their news, events, and entertainment in a new form than they were used to. With this
also came many new journalists and reporters, as the need for them increased. In 1873 the New
York Press Club was introduced becoming the first formally organized press club for journalists
to gather, discuss, and criticize each other’s work. The New York Press Club is still around
today, functioning the same as it was before. From this point many factors start to come into play
for newspapers, as technology develops and the audience desires news more than ever.
Now newspapers have been around for a while and commonality of them being
distributed daily has sunk in. People are getting their information about what is going on in their
everyday lives and the world surrounding them. Journalism starts to make a change as “yellow
journalism” reaches its height in the 1880s. This means that the news being reported on is based
on faulty assessments and exaggerations rather than the truth and facts. This changes in the
1890s-1900s as more and more journalists start to gain experience in scientific fields. Rather
than their reports being story based, they become fact-based, giving their audience more
important and relevant information.
Another important advancement in the newspaper is industry that is still around today is the
American Newspaper Publishers Association. This is the cohesion of advertising and
newspapers, as they start to form what would be a lasting relationship. After a couple of years,
the American Newspaper Publishers Association has to start regulating commissions,
standardizing advertising rates, and publishing a list of approved ad agencies. This becomes a
necessity as advertising in newspapers starts to have a more involved role than before.
With the many changes that take place throughout the history of newspapers, it is crucial that
journalists are also keeping up. This is why the National Press Club is introduced in 1908. It is
the world’s leading professional organization for journalist and is still around today. It helps
journalists improve their skills in meeting the changes of global communication that take place,
while also building a world-wide community for this media. In 1933 The Guild is also another
advancement for newspapers as it establishes a union for publications and editorial personnel.
Newspapers have gone through drastic changes from what the use to be to what they are
now. From the Penny Press selling for one cent and 8,000 being distributed to now over 56
million newspapers are being sold daily, and even more on Sunday. Compared to where they
started out at, that is a significant improvement, but hard copy newspapers are still considered to
be on the decline. People use to always read the newspapers daily when they were distributed,
but now more and more of them are being digitized. Many newspaper companies can no longer
compete with the easy and instant access that the internet provides people. Although they are still
prevalent today, you see less and less people reading newspapers, compared to their phones.
The three main stages of life are birth, life, and death. The early conception stages of a magazine
are like the 9-month pregnancy, you get to announce the name and whether the magazine is
going in one direction or another (boy / girl). The realization is that there are more miscarriages
in the conception stage than actual births in the magazine world. Many of these magazine ideas
never come to fruition, so many it is estimated that only one out of ten ideas reach the birth stage
(Husni).
Josse Amman, a Swiss painter published one of the earliest example of pieces that could be
considered magazines. In 1586 he printed on plates displaying the fashions of the day. He called
his pieces Gynaeceum, sive Theatrum Mulierum or Theatre of Women. The plates were
published with the women dressed in various costumes and make-up, regarded as the first
fashion magazine. In 1693 The Ladies Mercury was published by John Dunton. The magazine
concerned all the nice and curious questions concerning love, marriage, behavior, dress and
humor in the female sex, whether virgins, wives or widows. It also carried an answer to
correspondent’s section, almost like an early teen vogue (Rowan).
In 1731 the first mass modern general-interest magazine was published. The Gentleman’s
Magazine was published in England as entertainment for young adults. The magazine was based
around adult humor and news including essays, stories, poems and political commentary
(Rowan). In 1739 The Scots Magazine published their first magazine and to this day remains the
oldest consumer magazine in print. The magazine contains articles on Scottish subjects of
interest, ranging from music, news, and advertising (Lauder). In the year of 1755, Edward Cave,
who created the Gentleman’s Magazine coined the term “magazine”. The word from then on was
used meaning a sort of miscellaneous pamphlet with an assortment of media. After 1755
magazine’s starting exploring what it meant to be a magazine, what sorts of news and interests
attracted consumer attention. That same year, the first exclusively women’s magazine was
published called the Lady’s Magazine. The magazine consisted of literary content, combined
with fashion content, and embroidered patterns on the pages and covers to create an eye catcher
(Rowan). The question became, what separates one magazine from another that have the same
content.
Together all this information is important to understand the history of books, magazine, and
newspaper in the world of print media because it outlines how we have structured financial
models based on the technological advancements, how these technological advancements have
impacted society today, such as the creation of multimillion dollar organizations, and how we
this will affect the future of many of these industries and the issues they deal with. With this
history outline we can also discuss the functions that these media have on our day to day lives.
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