Professional Documents
Culture Documents
- III
Print industry: A Broad Overview
CHALLENGES FOR THE
PRINT INDUSTRY
Print is once
a day, and Limited reach New readers
one day old are moving
to mobiles
Poor Cost of
connect with production is
readers hurting
papers
FORMS OF
NEWSPAPERS
Broadsheet
PHYSICAL
PAPER
Mainstream Newspapers
Berliner
BUSINESS
NEWSPAPERS
1893: Financial Times was the first
business paper to print on pink newsprint
Reason: Two reasons are given:
1. It wanted to look different to its rival
Financial News
2. Salmon pink newsprint was cheaper
India
Economic Times, Financial Express,
Business Standard turned pink in the
1980s; Mint chose a shad of pink when it
launched
Businessline prints on white newsprint.
E-PAPERS
1. Electronic replica of physical newspaper
2. Advantages:
a. Global reach
b. Produced at incremental cost
c. Source of revenue
d. Valuable resource for researchers
3. Disadvantages
e. One-day old news
f. No updates
• 2 pm onwards: Copy Editors start editing wire / reporter’s copy and start making pages as per the page
release schedule
Editing & • By 3 pm: Ad department releases first dummy
Page making • By 7 pm: Final dummy is released