BRAND

MANAGEMENT

B R A N D FA I L U R E S
WHAT TO DO?

1. Analyse the consumer market and come up

with a product/service that has failed in the
market
2. Identify the brand.
3. State the reasons for choosing the brand.
4. Contact the marketing and advertising
department of the organisation and
understand what went wrong?
NOW IS YOUR
CHANCE…
5. Next, develop a new Brand
strategy.
6. Explain the brand extensions you
would like to come up with.
7. Also reposition the brand to
capture the TA better.
8. Discuss the total Budget as well as
the 360 degree communication plan
in detail.
TIME, DATE AND
GROUPS

Date – November
9,10,11,14,15)

Time – 15 minutes
presentation each group

Marks -35
CRITERIA FOR EVALUATION

Research Methodology and Depth of Insights – 10 marks

Presentation, Innovation & Clarity of Thought- 15 marks

Beat your competitor - 10 marks

GIVE YOUR BEST SHOT
THANK YOU