The battle

is on

By
By Group:
Group: 01
01
 India's online travel business, founded in 2000 by Deep Kalra.

Commenced its India operations in 2005.

Has aggressively broadened its product offering.

Provided travellers with the ease of booking travel online.

It's a 24-hour internet hub for all travel needs.

When MMT was established, it was the largest e-commerce

enterprise.

"Customer First" strategic emphasis has helped it to become the

industry leader.

Anoushka Chowdhary
 Objective:
The objective of MakeMyTrip is to give clients with a one-stop shop for

all of their travel needs.

Goals:
Providing the Indian traveller with rapid bookings and a wide range of

options.

History:
Deep Kalra had the idea for MakeMyTrip while trying to sell his wife's

automobile online.

Anoushka Chowdhary
 Target Audience:
MakeMyTrip project focuses on acute market segmentation.

Young adults, college students, working people and everyone between

the age group of 18-54.

Females make sense as the secondary audience as unfortunately, they

do have permission issues and a lot of other personal factors.

Anoushka Chowdhary
 Online Indian travel company, founded in January 2007 by Mr.

Ashish Kashyap, launched by Ibibo Group.

Goibibo is a subsidiary of Ibibo Group.

It's value differentiator is the most trusted user experience.

It rose to prominence as the go-to destination by inventing and

implementing GoCash.

Goibibo's USP is fantastic bundles at low prices.

It has incorporated cutting-edge technology in its integration,

travel platform, and sale platforms.

Anoushka Chowdhary
 Objective:
The objective of Goibibo is that it wants visitors to pay just for the time they

stay, and wants visitors to be able to reserve hotels at any time of day.

Goals:
Wants to enable guests to book rooms on an hourly basis in India's main

tier 1 and tier 2 cities.

History:
The founders of Goibibo were inspired to create the company after

observing the challenges that plagued the online travel industry.

Anoushka Chowdhary
 Target Audience:
Individuals (male and female) aged 18-65 who are travelling to cities

for enjoyment or business for a short period of time.

Anoushka Chowdhary
Madhav Gupta
Madhav Gupta
Types of user

Rules and regulation

Japkirat Singh
Boundaries
Terms of service and condition

Japkirat Singh


An analytical eye towards engaging with everything in the app.

Registering

App interface

Working throuigh screens

Tapping buttons

Exploring menu

Accessing features and functions

Discontinuing use

Smriti Goyal
User Interface:

Rakesh Mehra
 Functions & Features
Searched for more than one i.e. flights and hotels both,

hotels and holidays etc.

Recommended hotels in the city basis user’s last search

Look into account user’s booking and search history to

create user preferences

Recommend hand-picked packages to the user

Get directions to the hotel

Web-check-in for flights

Refund status in case of a pending refund

Rakesh Mehra
 Textual content and Tone
Text embedded in the user interface:

Smriti Goyal
Categories Available:

Smriti Goyal
Order of drop down menu:

Smriti Goyal
Look and feel of the app:

Smriti Goyal
Cultural association with user:

Smriti Goyal
Branding & colour choices:

Smriti Goyal
Make My Trip offers more

options in terms of

regstering

Make My Trip has 'sliders'

By proceeding the user

agrees to the Terms &

Conditions for both apps

Aparna Manoj
 Make My Trip offers 'Trip

Ideas' which make use of

your location

Makes use of

location

iOS asks for user's

permission

Android does not

ask for location

Aparna Manoj
Go Ibibo only asks for

mobile number (on

iOS)

goContacts - to sync

your phonebook and

you can earn from

sharing your contacts

Aparna Manoj
 iOS vs Android

The Skip Button is not offered for Android users

Aparna Manoj
In the app- In the app-
Shows a welcome offer for Shows daily steal deals,
the new users as soon as before the welcome offer
you open the app no search tab
search tab on the top Option to turn off the
No option to turn off the push notifications
push notifications
On desktop-
On desktop- Smaller icons, less in
Big icons, more in number number
available in hindi Not available in hindi
Comparatively less
It has special fares with
options with no specified
specified details
details. Anushree Mundra
 App suspension, Closure and

leaving

Once you receive a reply from them, you'll have seven days to

reply to their email with a valid ID proof and confirmation to

delete the account.

Surabhi Shahi
Notifications after logging out:

Surabhi Shahi
Data after deleting account:

Surabhi Shahi
Both the apps have received good reviews by most

customers on Playstore and AppStore.

Booking system App's Service

User Friendly Booking System

Samar Khan
Complaints and suggestions

Suggestions Suggestions

Major Complaint Major Complaint

Samar Khan
Do the staff reply to customers reviews?

Samar Khan
Samar Khan
 MakeMyTrip
The app takes 219.1MB of your phones and only compatible to the

iPhone whose software has ios12.0 or later than that software.

Goibibo
It takes 168.9 MB of iphones and compatible to iphone

having ios 11.0 or later.

Sahil Sinha
 Smartphone notifications:

Jayati Jha
 RICH MEDIA NOTIFICATION:
(only in android devices)

ANDROID iPHONE

Jayati Jha
 Frequency:

Jayati Jha
 Frequency:
During festive seasons: 9 or more pushes
2nd November (Dhanteras):

3rd-4th November (Diwali):

Jayati Jha
 Geo-fencing:

Jayati Jha
 Language:
Interactive language:
Call to action notifications

Use of lyrics of popular Bollywood songs

Use of social media trends

Use of emojis

Use of Bollywood celebrities’ names

No click-bait pushes

Longer messages on smartphones

Jayati Jha
 Access to our mobile
numbers
They also send SMS

Jayati Jha
 Access to email-ids
They send emails in the form of newsletters and advertisement posters

Jayati Jha
 - Goibibo -

Smartphone notifications:

Jayati Jha
 Rich Media
Notifications
(both in android devices)

ANDROID iPHONE
Jayati Jha
 Frequency

Jayati Jha
Frequency

Jayati Jha
 Interactive language:
Call to action notifications

Use of emojis

Complete text is not visible

No click-bait pushes

Jayati Jha
 Access to our
mobile numbers
They also send SMS

Jayati Jha


Scheduled send time improves the reaction rate.

Relevant pushes no misleading content.

Interactive notifications but only text.

Intreactive notifications with pictures, gif and videos

Too many notifications
Gokul Karthy
 App launch:
55.6% users launched the MakeMyTrip app via push

notifications

11.1% users launched the Goibibo app via push notifications

Jayati&Gokul


Appeal:
73.3% users found MakeMyTrip’s notifications more appealing

40% users found Goibibo’s notifications irritating

20% users hae muted and 33.3% users uninstalled Goibibo

because of too many notifications

Jayati&Gokul
 Other interesting

ovservations

send very different rich media notifications than

Smriti Goyal
 Other interesting

ovservations
Goibibo regularly sends notification that cannot be removed directly
from the notification bar for android users.

Smriti Goyal
Other interesting

ovservations

Sometimes, even after dismissing,

the notification stays there. (android)

Smriti Goyal
 Other interesting

ovservations
The vision section of both the apps are exactly the same

Anoushka Chowdhary
 Other interesting

ovservations
Both MakeMyTrip and Goibibo have a similar algorithm using which

they send similar notifications at the same time.

Goibibo sends festive notifications even after the festival is over.

MakeMyTrip gives an in-app option to mute notifications, but

Goibibo doesn’t have any such feature

Jayati Jha
 CONCLUSION
Anoushka Chowdhary