Quality

Kitchens Meat
Loaf Mix
Group Work Data Analytics for
Leaders- Team 6:
Ms Ines Tlemseni
Ms Mayssa Mrabet
Ms Fatma Ben Debba
Mr Issam Jemli
Mr Mohamed Triki
EMBA 2020
 Statistiques de la régression
Coefficient de détermination
multiple
Coefficient de détermination R^2
0,94
0,90 INVEST IN PROMOTION OR
Coefficient de détermination R^2
Erreur-type
0,86
49,51
ADVERTISING?
Observations 23

Sales =755,7+6,54xProm+2,52xAdv-3,49xPromDiff+
Limite inférieure Limite supérieure 2,87xAdvDiff + 66,62xSeason*-4,95xindex
pour seuil de pour seuil de (*) Season=1 on Q1, Q4 and 0 on Q2 and Q3
Coeffici confiance = confiance =
ents 95,0% 95,0%
Constante 755,70 274,71 1236,68
prom 6,54 4,95 8,14 We recommend to invest in advertising because the
adv 2,52 1,21 3,84
promDiff -3,49 -5,00 -1,98 Coefficients of the advertising over two quarters are
advDiff 2,87 1,50 4,24
Season 66,62 19,45 113,80 bigger than the coefficients of the Promotion
index -4,95 -9,63 -0,28
 IS OUR PRODUCT A COUNTER
CYCLICAL ITEM?
Limite inférieure Limite supérieure
Coeffici pour seuil de pour seuil de
ents confiance = 95,0% confiance = 95,0%
Constante 755,70 274,71 1236,68
prom 6,54 4,95 8,14 According to our regression model, the Meat Loaf mix
adv 2,52 1,21 3,84
promDiff -3,49 -5,00 -1,98 seems to be a counter cyclical Item. The increase of
advDiff 2,87 1,50 4,24
Season 66,62 19,45 113,80 the index by one Unit, leads to the decrease of the
index -4,95 -9,63 -0,28
sales by 4,95 Units.
 ARE MEAT LOAF MIX SALES
AFFECTED BY SEASONABILITY?
Limite inférieure Limite supérieure
Coeffici pour seuil de pour seuil de
ents confiance = 95,0% confiance = 95,0%
Constante 755,70 274,71 1236,68
prom 6,54 4,95 8,14 According to our regression model, the Meat Loaf mix
adv 2,52 1,21 3,84
promDiff -3,49 -5,00 -1,98 seems to be highly affected by Seasonability. The sales
advDiff 2,87 1,50 4,24
Season 66,62 19,45 113,80 increase by 66.62 Units during cold weather (quarters
index -4,95 -9,63 -0,28
4&1).
THANK YOU