Professional Documents
Culture Documents
Case 2
Case 2
Define
Persona
Personas are descriptions of particular hypothetical users whose goals and characteristics represent the
needs of a larger group of users
Personality: Curious, Independent, Perfectionist, Overthinker, Personality: Artistic, enterprisers, passionate, foodie,
Ambitious, Workaholic Optimistic,
Bio: Neha is a housewife with one kid. She calls Bio: Prateek is a photographer and a foodie. He’s
herself a perfectionist and believes in the small been taking photographs for more than a
details that makes or great. decade. He believes the world is expensive and
it is always an exciting experience when you see
She likes to perform at the edge of it from different perspective.
modernisation and technology two answer
problems with honest solutions Needs: To own a large studio in the near future and start
his own agency.
Needs: To be able to experience new tech and benefits
from the perks of home automation To visit all countries in the world and take
photographs of different experiences
To travel various places and experience different
cultures Frustrations: Not able to integrate smart devices in his home
studio
Frustrations: Unable to seamlessly operate all smart home
devices and field clustered Non-timely payments from his client
Empathy Map
Empathy mapping is what user might see, hear, do, feel, think in their surroundings.
• Have regular guests who stay at home • How do I adjust the air-conditioner temperature?
• Is this app free or paid, if paid then which features are free
Gain and which features are paid?
• Single app for all smart home devices • How good is the customer support?
• Affordability of devices
03. Ideate
User Story
One morning on the way to work, Prateek realises that he might have left the A/C on. He was already in his bus and
could not travel back home to switch it off. Using the app, Prateek can monitor which appliances are running. He can
from a remote place turn any appliances ON/OFF saving the cost of electricity and improving the life of the appliance.
He receives an alert notification from the app. On seeing the status of the A/C he quickly updates the status and
switches off the device saving electricity and preventing any electrical mishap.
04. Design